In the last 5 years, there have been many social media platforms that have come and gone. The two most popular platforms in the last 5 years have been Instagram and TikTok. However, since early 2019 the amount of traction TikTok has gained has been unmatched to any other social platform at a global level. Instagram Instagram, also known as “IG” or “Insta,” is one of the leading social networking app globally. The app was initially launched in 2010. Today the app has a lot of features including filters, direct messaging, Instagram stories and their newest introduction IGTV which is a vertical video viewing platform. Facebook acquired Instagram for approximately $1 billion in 2012. As of 2018, Instagram has 1 billion active users on a global level and 400 million daily active users. However, once hailed as a leading social media app, Instagram is losing ground to Tik Tok. Instagram was one of the first and foremost platforms where the term influencers were introduced and many individuals became influencers in the food, fashion and lifestyle space. Figures with thousands and millions of followers have risen to fame and reach a large audience of faithful followers. However, some notable creators have been moving over to Tik Tok and embracing this new, rapidly growing platform. Why are creators and influencers flocking to Tik Tok? DreaKnowsBest explains that “Tik Tok is doing a lot when it comes to marketing” and helping creators in their efforts on the platform. Specifically, “Instagrammers are starting to come on because they realize that the activity is insane…You can build a large audience [quickly] if you’re talented.” In addition to Instagrammers, YouTubers are joining the movement as well. It’s clear that Tik Tok is making waves in the social app space. With an explosion of growth, Tik Tok is expected to continue a steep upward trend. Whereas this new app is enjoying its hockey stick trajectory, Instagram growth is slowly dropping from 13 percent user growth in 2018 to projected growth of 8 percent in 2019. TikTok To understand TikTok we need to understand its beginning. TikTok started as Musically and was acquired by Bytedance in 2017. In 2018 Musically was rebranded as TikTok. In May 2019 TikTok reclaimed the no. 1 position in app stores across India. TikTok as a platform has memes, challenges, and extremely entertaining content. TikTok has many challenges one can participate in from various brands or TikTok itself from time to time some being for the greater good. #CreateforaCause, which invited creators to help raise funds for DoSomething.org, Best Friends Animal Society, and Oceana, ended up with $2 million to donate. Tiktok as of today has one of the most engaged audiences across India with over 170 million + monthly active users. References: Instazood.com and neoreach.com
The Graphics Interchange Format or GIF is a bitmap image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite on June 15, 1987.It has since come into widespread usage on the World Wide Web due to its wide support and portability between many applications and operating systems. GIPHY Giphy, styled as GIPHY, is an American online database and search engine that allows users to search for and share short looping videos with no sound, that resemble animated GIF files. In October 2019, Giphy had 200 million daily active users, it serves over 1 billion GIFs per day, and visitors watch more than 2 million hours of GIF content every day. Giphy is seeking to take advantage of this landscape since the GIF database has been integrated into most messaging services. Using GIFs as a part of your social media strategy Retaining our audience: For retaining and engaging audiences on social media GIFs are sometimes better to use than text-filled social media posts because as it can help understand the message faster and better.Promotion of an event/product/service: As people are moving completely towards the digital medium promotion of events via event-specific GIFs can always help a brand portray itself better.The personality of a Brand: Using GIFs in social media marketing campaigns helps in giving the brand a unique touch and a personality making it distinct from the others.Audience Involvement: With the help of GIFs many times the audience too gets interested in the uniqueness of the GIF and can encourage them to create content (user-generated content) which helps in brand promotion. GIF Interactions 1. GIFs via Social Media Create custom gifs to use on social media platforms for posts and replying to our audience. 2. GIFs on Whatsapp Creating custom GIFs and replying to inquiries on WhatsApp for audience interaction. 3. GIF across all Communication GIFs being a versatile tool can be used in audience interactions across mailers, social media, contests, thanking the audience, etc. 4. Shareability GIFs are constantly used in instant messaging via WhatsApp making it easy to converse with the audience and each other as well. 5. GIF Demo
Let’s be honest, I don’t think most of us would want to spend a day away without our smartphones. There is so much talk about social networks and social media everywhere. These conversations of eCommerce, valuations and the sheer time we spend on them have blended into our everyday lives. The question is what is social media and how did it become such a crucial part of our life. Social networks have opened new horizons of devising and learning new information, sharing ideas and connecting with others. Social media has notably changed the way people interact and carry on with their everyday lives on social networks. People using the internet, spend most of their time on social media sites. Realistically speaking the consumer-facing the internet is only about 20 years old. The impact of this on our lives is unimaginable! Just put it into numbers, Facebook has 1.65 billion monthly active users, with each user spending an average of 10–20 minutes a day on it. So the way I look at it, social media is the current state of the internet. The only thing that matters is where people invest their time and attention. Social media, these days have greatly changed the way people spend their leisure time, so it is difficult not to acknowledge that we as humans are living through the greatest cultural shift in communication and content consumption since the invention of the telephone and television. Only a few things have had this influence on people as Social media. These sites are certainly a step toward world globalization. There is a range of social media sites available, you can find any to suit your convenience and lifestyle. From Twitter to Facebook and Google+, something is available for everyone who wants to connect.
From the multinational brand to that restaurant around the corner, everyone is trying its hand on social media marketing. But not all of them are acing it actually they are far from even doing it right. They are unable to grasp the concept of how to market on social media.Acing a social media campaign is not an easy task and there are many mistakes that you might be doing without even realizing it. 1. Not making a plan This may sound cliched but it’s true, many fail to plan out a campaign before starting to work on it. Having a basic idea is not enough, you need to plan it out thoroughly. The platforms you are going to be on, the kind of content you need to create and the action you want your audience to take. 2. Too many platforms but not appropriate content It’s another common mistake. There are too many platforms out there and trust me you don’t need to be on all of them. Choose the platforms that you have the strongest audience on and create content according to those platforms and then cross-promote. 3. Too much brand mentions not enough value Though you are making a campaign for creating the buzz around your brand and product don’t let it hijack the entire thing. Don’t fill your posts with only brand mentions instead create content that adds value to the reader’s experience. Remember that if you are asking for their attention, pay them back with value. 4. Scheduling all your posts ahead of time It’s a rather easy and tempting mistake to make. Let’s face it, it’s a lot easier that way. You can just create all the content ahead of time and schedule it for later. But doing so you miss out on lots of opportunities and conversations because you are not participating in what everyone else is talking about. 5. You haven’t tried that new fancy feature Social platforms are fighting to stay alive ( and outdo each other) so the major platforms are constantly rolling out new features every now and then to help both individuals and brands. Be more prompt to try out the new features next time and see if your brand can benefit from it. FYA Media Group is a leading and award-winning Social Media Marketing Agency in Mumbai and we provide the most innovative social media solutions to help your business in the best way possible. We look forward to get to know your brand a little better.
With the growing importance and reliability on Social Media, it has been extremely crucial for brands and businesses to establish their presence on the same. A countless array of internet-based tools and platforms, Social Media has emerged to be a career path to be chosen in itself. Social Media is more than just being about “likes” and “follows”. Apart from the fascination and interest factors, the following are four other reasons identified why one must seek employment in this exciting sector. 1. Performance is measurable Social Media is taken up by many corporate businesses and with the metrics and analytics offered by Social Media Platforms, it has been easier to measure performance on the same. With the ability to quantify performance, it facilitates many corporate functions like recruitment, internal communications, customer services, sales, marketing, and public relations. 2. Unpredictable in its own way Being a relatively new phenomenon, Social Media has proven to be an ever-changing field where no activity can be bound by any rule. If you’re a creative person and want to work at the forefront of a changing digital industry, then social media is a great area to get into. 3. It’s becoming essential Social Media has now emerged to be the new internet. It is no doubt that of all the internet users, the majority use it to maintain their presence on Social Media. With the multiple roles to be played in the field, there has been an increased scope for growth in monetary as well as the knowledge aspect. 4. Not restrictive at all A common stereotype in the minds of the youth is that a job in social media is restricted to sticking your face behind a desk while working on Twitter or Facebook. Social Media is much more than the basic platforms and includes a lot many aspects including going out and networking, writing blogs, research for articles, studying statistics, keeping an eye on competitors and share interesting material. A whole new level of creativity can be used and achieved and is not bounded by any kind of limitations. If these pointers are something that evokes the interest and enthusiasm to work in you, then it is the perfect field to choose your career path in.
Among the variety of social media platforms, Instagram is known to be the photo and video sharing social networking site that has the maximum user-base as compared to the others. Instagram has become a huge phenomenon in recent times. Social Media is an experimental channel that allows users and developers to try and introduce new features. Instagram, for instance, introduced it’s Instagram Stories earlier this month that would help the users capture and share stories that disappear in 24hours, a concept replica of the Snapchat Stories. The reactions of the users to the same have been varied. Few seem to still be trying to get their hand on it, some dislike the replication and some simply love it. There are certain things that work well on Instagram and if you are an avid user of the app, you might want to consider using these tips to strengthen and grow your following base: 1. Good Quality Pictures Irrespective of whether you are posting a selfie or a scenic image, it should be of good quality. As basic as the rule is, the success of Instagram relies on the same. You cannot increase your follower base if you don’t give them quality pictures. Blurry images from random angles of weird things are not going to help you gain followers. 2. Long Captions Contrary to popular beliefs, people love reading longer captions on your photos than just 2 lines describing the image. For instance, people do take the efforts to read through the entire “Humans of Bombay” captions to know more about the featured person (s). And a caption also has the power to capture the interest of the reader; just as much the picture has! 3. Use the Right Hashtags Instagram works highly on the hashtag search policy, especially if you check out the explore feed. So, you want to make sure that your image pops up in others’ explore, use the right hashtags and at the right place. Overuse of the hashtags is not an option these days considering the fact that Instagram changed its algorithm to suit user preferences. As basic as the hacks are, they need to be kept in mind to help an increase of the engagement rate on your Instagram as well as help you understand what works for your brand more effectively.