Using GIFs via Social Media

  • The Graphics Interchange Format or GIF is a bitmap image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite on June 15, 1987.
  • It has since come into widespread usage on the World Wide Web due to its wide support and portability between many applications and operating systems.


  • Giphy, styled as GIPHY, is an American online database and search engine that allows users to search for and share short looping videos with no sound, that resemble animated GIF files.  
  • In October 2019, Giphy had 200 million daily active users, it serves over 1 billion GIFs per day, and visitors watch more than 2 million hours of GIF content every day. 
  • Giphy is seeking to take advantage of this landscape since the GIF database has been integrated into most messaging services.

Using GIFs as a part of your social media strategy

  • Retaining our audience: For retaining and engaging audiences on social media GIFs are sometimes better to use than text-filled social media posts because as it can help understand the message faster and better.
  • Promotion of an event/product/service: As people are moving completely towards the digital medium promotion of events via event-specific GIFs can always help a brand portray itself better.
  • The personality of a Brand: Using GIFs in social media marketing campaigns helps in giving the brand a unique touch and a personality making it distinct from the others.
  • Audience Involvement: With the help of GIFs many times the audience too gets interested in the uniqueness of the GIF and can encourage them to create content (user-generated content) which helps in brand promotion.

GIF Interactions

1. GIFs via Social Media

Create custom gifs to use on social media platforms for posts and replying to our audience.

2. GIFs on Whatsapp

Creating custom GIFs and replying to inquiries on WhatsApp for audience interaction.

3. GIF across all Communication

GIFs being a versatile tool can be used in audience interactions across mailers, social media, contests, thanking the audience, etc.

4. Shareability

GIFs are constantly used in instant messaging via WhatsApp making it easy to converse with the audience and each other as well. 

5. GIF Demo