Future Trends Sanitization The overall sanitization practice across the supply chain will prove to be of key importance. Online Purchase Just like BMW an online purchase process by giving a virtual tour of the car can help buyer decisions. Pre owned Vehicles Extra sanitization will be required for pre owned vehicles with added protection and home visits for interested parties. Additional Benefits Any additional benefits like complementary servicing, discounts, waivers will be a benefit and in turn lead to a better chance at sales. Customer Service Going the extra mile for customer service will be key by providing perks, referrals, after sales service in order to seal the deal. Used Car Dealers Offering unique, safe and hygienic solutions will be the need of the hour for used car dealers to even consider getting a sale in these tough times.View this post on Instagram
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What’s covered in this Deep Dive Current StatusChallenges & OpportunitiesFuture Trends We have tried to take a holistic view of the industry’s approach to digital marketing & based our analysis on that. COVID-19 Turmoil The COVID-19 pandemic has disrupted our lives in ways we had never imagined. Our everyday interaction with the outside world, with public spaces, the retail environment, and even with one another, has come under intense scrutiny.The amount of losses incurred due to this lockdown has been immense. Coronavirus – Timing There has been a systematic downfall in the overall economy of India as a whole in FY 2019-20.Just when the Indian market and the automotive industry were looking to uplift themselves came the novel coronavirus.While the GDP growth forecasts were north of 5.5%, COVID-19 may result in a negative impact of 1-2% on the expected growth rates. Economic Slowdown Due to this pandemic people’s livelihoods are at stake.There have been job losses, salary cuts, business slowdown due to which the overall disposable income has gone way down. While the GDP growth forecasts were upwards of 5.5%, COVID-19 may result in a negative impact of at least 1-2% on the expected growth rates. Methodic Change Immediate and prompt action will be required by the industry as a whole to battle this situation.Constant monitoring of staff well being at manufacturing plants and other facilities.Business leaders will require a proper plan and strategy for the future and maintain key aspects like insurance, liabilities, supply chain etc. State of Marketing Challenges Disposable IncomeCovid scareOverall Hygiene Opportunities Moving OnlineStrict SanitizationVirtual Options Ford: Offers credit support to customers impacted by COVID-19 Toyota & Hyundai: Offers buyer protection to car buyers who may lose jobs/ cannot pay in the next 6 months Contactless BMW Experience BMW has done a great job by making the purchase process of cars completely online. Click below to know more.
What’s covered in this Deep Dive Current StatusChallenges & OpportunitiesFuture Trends We have tried to take a holistic view of the industry’s approach to digital marketing & based our analysis on that. COVID-19 Turmoil The COVID-19 pandemic has disrupted our lives in ways we had never imagined. Our everyday interaction with the outside world, with public spaces, the retail environment, and even with one another, has come under intense scrutiny.The amount of losses incurred due to this lockdown has been immense. Major Scare As the Covid-19 is far more dangerous for children and the aged, opening up of educational institutes which has both the above age groups is simply not safe. Finding alternatives and keeping everyone in the education sector safe is of key importance. Thought Process The pandemic brings an opportunity for investors and the educational institutes to invest in educational development for easy learning and staying connected. Always been wanting to create a safe environment for the students as well as teachers while concentrating on their upliftment and education? The time is Now. Methodic Change The pandemic has transformed the centuries-old, chalk–talk teaching model to one driven by technology. This disruption in the delivery of education is pushing decision makers to understand and come up with alternatives to make sure the education of students is not affected.A varied strategy is required to manage a crisis such as this that has never been seen before. Growth in E-Learning E-Learning Market size crossed USD 200 billion in 2019 and is anticipated to grow at over 8% CAGR between 2020 and 2026. With the introduction of several new technologies and overall increase of internet usage across the world will indeed boost the overall market.According to the World Economic Forum, around 1.2 billion children are out of classrooms with schools shut down globally due to COVID-19 pandemic. To combat this situation, large-scale national efforts to leverage technology to the market players in support of distance education, remote, and online learning during the COVID-19 pandemic are emerging and evolving rapidly. Growth in E-Learning Interestingly, eLearning helps provide multiple options for working professionals as well as students during these critical times. The options offer a wide range of learning facilities that students can access regardless of their status and location—this did not prevail a few years ago. As per a statistical report submitted by KPMG, private universities offering different undergraduate and postgraduate eLearning courses are on a rise. State of Marketing Challenges Classroom gatheringsCovid scareTechnological overhaul Opportunities Creating an ecosystemVideo lecturesMove online The Ecosystem During the COVID-19 era and also till the time the uncertainty is looming, there will be a major change in the overall educational ecosystem. Most educational institutes will prefer ways to stay as safe and hygienic as possible with minimal to no touching of public places and maintain social distancing. Some countries have put up measures to start schools with social distancing and barricades, however, digital learning has proven to be the most effective solution as of today. Overview Robust Development The completely online software has been developed keeping in mind the front end as well as backend for both admin and students. User Friendly Admin can easily add, edit delete information on their website due to a user friendly backend. Cost Effective Since this is a unique solution specifically built for the online learning sector it is a cost effective solution. Complete Solution It is a complete solution where complete information can be shared along with the courses for students to learn online. Content Management System With the help of the CMS one can manage the courses displayed on the website with ease without needing a developer. One time Cost The solution is being offered with a one time cost instead of monthly recurring fees for a hassle free experience. Key Features Browse CoursesFilter CoursesBrowse Course PagesCourse lesson playerDedicated Instructor dashboardCourse ManagerCategory managerComplete course dashboardStudent ListInstructor ManagerPricing of coursesZoom Integration
What’s covered in this Deep Dive Current StatusChallenges & OpportunitiesFuture Trends We have tried to take a holistic view of the industry’s approach to digital marketing & based our analysis on that. COVID-19 Turmoil The COVID-19 pandemic has disrupted our lives in ways we had never imagined. Our everyday interaction with the outside world, with public spaces, the retail environment, and even with one another, has come under intense scrutiny.The F&B industry contributes to approximately 3% of the total GDP and is one of the largest employers in this country. The amount of losses incurred due to this lockdown has been immense. Diner Preferences Survey In-Restaurant Survey According to the same survey it has been noted that 96.2% people reserve a table before reaching the restaurant.The remaining 3.8% prefer to reach the restaurant and wait in queue. The people who have reserved in advance prefer to be seated as soon as they reach the restaurant. Ordering Behaviour It is also been noted in the survey that 80.8% users would like to use digital means or a QR code to place an order without touching public places like a paper menu or restaurant tablets.Users have preferred to like as much a seamless method of no touch as possible when it comes to the whole restaurant experience all the way from seating to ordering to making a payment. Systematic Behaviour Change Once the COVID-19 era ends a systematic change will be seen in the overall behaviour of customers when coming to a restaurant.Most customers will prefer ways to stay as safe and hygienic as possible with minimal touching of public places and maintain social distancing from other people / tables.A constant checking of temperature of new diners as well as staff too will need to take place as a necessary precaution. State of Marketing Challenges Covid ScareNegligible Media Spends Brand Outreach Opportunities Creating an ecosystemCustomer ConversationsContactless Measures The Ecosystem Once the COVID-19 era ends a systematic change will be seen in the overall behaviour of customers when coming to a restaurant.Most customers will prefer ways to stay as safe and hygienic as possible with minimal touching of public places and maintain social distancing from other people / tables.A constant checking of temperature of new diners as well as staff too will need to take place as a necessary precaution. Key Measures Staff Management Staff need to masked and gloved at all times maintaining safe hygiene for all along with regular temperature checks. Safety Unwell staff should be rested proactively along with maintaining highest hygiene for all at the restaurant. Kitchen Operations All surfaces need to be sanitized regularly. One should be as safe and clean as possible at all times with the best possible use of social distancing. Inventory Management Understanding the flow of inventory is extremely important and a separate sanitization area should be created for all raw materials with a thorough check. Dining Area A safe and modified seating plan can be introduced to follow social distancing rules along with sanitizers at most places possible. Deliveries Checking temperatures of all delivery personnel along with having safe and temperature controlled delivery bags for optimal hygiene and safety. The Ecosystem Discovery & Preorder Users can go on the app and discover restaurants near them and place orders via the app when they are about to reach the restaurant. Contactless Valet Once they reach the restaurant valet parking should be done in a clean and systematic manner adhering to social distancing rules. Contactless Check-in Once at the reception the onboarding of the patrons at the restaurant directly on to their table by checking their reservations and seating. Contactless Menu Complete ordering should be contactless with the help of the mobile and QR codes along with the ideal option of preordering. Contactless Dining Each item should be sanitized and there should be no need to touch menus or bills along with seamless access to sanitizers. Contactless Payments Contactless payments are a must where users can simply make payments without interacting with anyone seamlessly via the app.
About Diamond Insights Two diamond jewellery enthusiasts, Vishal and Raj Shah, one strong mission: make fine jewellery & natural diamonds of the highest standards accessible to all at their leanest price. For over a decade, Vishal Shah has been popular for sourcing the best-in-class diamonds in India and Internationally. He decided to bring a change by founding Diamond Insights; where he planned to educate his clientele all about diamonds while offering an exquisite collection of fine jewellery. Brief In order to address the market gap the founders wished to create a fully functional ecommerce website along with providing try at home as well as customized solitaire experience to its consumers. Amidst the pandemic in 2020 the founders innovated to set-up a full e-commerce website to give back diamond lovers across the globe access to luxury jewellery at never before prices unlike any other. Layout & Colour Color can help increase brand recognition and help prompt visitors on your website to take action. A good layout keeps helps users on because it makes important information easily accessible and intuitive to find. Responsive Design With responsive web design, all content and pages are flexible across all screen resolutions and devices It can improve user experience which will translate into a positive perception of your brand and business. If your customer can access your website easily on all platforms, they’re more likely to return to you for more business in the future and it more than likely means a higher conversion rate for your website Enquire Module The concept of the customized diamonds page is to showcase the wide variety of diamonds and solitaires. Customers can then enquire for a bespoke experience with a ring of their choice specific with the stone, size and type at the best prices. Whatsapp API WhatsApp messaging can take your business communications to a whole new level of engagement: private, real-time B2C conversations. Users can tap on the target button on the Website and access the WhatsApp Business contact with ease. CTA Button Calls to action help boost conversions by telling visitors what to do next. It doesn’t matter how professional your website looks or how easy it is to navigate, visitors will never take the next step if they don’t know how. Whether it’s telling them to call your office or order through your online store, a call to action button makes it easy for potential customers to take the plunge. Design Aesthetics Consumers look towards your site to learn more about your business and how you can serve their needs. If you have a custom website design of your site which was put together with those customer needs in mind it can lead to great conversions and leads. Here’s a customized page created by us for Diamond Insights
About Rising & Beyond Rising & Beyond is an extension of service which is focused on M.I.C.E, Weddings & Social Events internationally.It initiates the process from inception to execution, to deliver a customised programme suited to one’s specific aims and objectives. It strives to ensure flawless delivery of services with a view to create an amazing experience for its clientele. Pros & Cons The Challenges It was a challenge to separate that Rising & Beyond is an International event company and not a tourism company.Keeping the designs clean and simple but still making it look amazing. The Advantages Since the parent company Rising Events was 10 years old, a sense of trust is established.The fact that they had already done few international weddings & they had a strong partnership across Hotels internationally. Logo Creation A Logo is a company’s unique visual identifier and it needs to be memorable, versatile and timeless Final Logo Stationery Website Creation A great website is much more than beautiful elements and animations. A website can have stunning imagery but meeting the business need and being guided by your specifications only happens when you personalize your design at a conceptual level with a mockup, a wire frame, and a project management process to fill each and everyone of your needs. Rising And Beyond Website https://www.risingandbeyond.com/ Custom Feature The impression you make on the users can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.As the focus of Rising And Beyond was totally on the international pictures we made a customized design keeping in mind the photos as the priority. Brochure Creation Being a form of direct communication to your customers through a well planned brochure! Social Media Being consistent in your post frequency is really important in order to grow a social media audience. We make sure it is maintained by storytelling in the form of artwork. Instagram Posts https://www.instagram.com/risingandbeyond/? Lead Generation Funnel Flow Promoted Posts The Results Leads delivered 120+ Duration 3 months Website Sessions 4,500+ Average Session Duration 1 minute 10 seconds + New Users 1,500+
In the last 5 years, there have been many social media platforms that have come and gone. The two most popular platforms in the last 5 years have been Instagram and TikTok. However, since early 2019 the amount of traction TikTok has gained has been unmatched to any other social platform at a global level. Instagram Instagram, also known as “IG” or “Insta,” is one of the leading social networking app globally. The app was initially launched in 2010. Today the app has a lot of features including filters, direct messaging, Instagram stories and their newest introduction IGTV which is a vertical video viewing platform. Facebook acquired Instagram for approximately $1 billion in 2012. As of 2018, Instagram has 1 billion active users on a global level and 400 million daily active users. However, once hailed as a leading social media app, Instagram is losing ground to Tik Tok. Instagram was one of the first and foremost platforms where the term influencers were introduced and many individuals became influencers in the food, fashion and lifestyle space. Figures with thousands and millions of followers have risen to fame and reach a large audience of faithful followers. However, some notable creators have been moving over to Tik Tok and embracing this new, rapidly growing platform. Why are creators and influencers flocking to Tik Tok? DreaKnowsBest explains that “Tik Tok is doing a lot when it comes to marketing” and helping creators in their efforts on the platform. Specifically, “Instagrammers are starting to come on because they realize that the activity is insane…You can build a large audience [quickly] if you’re talented.” In addition to Instagrammers, YouTubers are joining the movement as well. It’s clear that Tik Tok is making waves in the social app space. With an explosion of growth, Tik Tok is expected to continue a steep upward trend. Whereas this new app is enjoying its hockey stick trajectory, Instagram growth is slowly dropping from 13 percent user growth in 2018 to projected growth of 8 percent in 2019. TikTok To understand TikTok we need to understand its beginning. TikTok started as Musically and was acquired by Bytedance in 2017. In 2018 Musically was rebranded as TikTok. In May 2019 TikTok reclaimed the no. 1 position in app stores across India. TikTok as a platform has memes, challenges, and extremely entertaining content. TikTok has many challenges one can participate in from various brands or TikTok itself from time to time some being for the greater good. #CreateforaCause, which invited creators to help raise funds for DoSomething.org, Best Friends Animal Society, and Oceana, ended up with $2 million to donate. Tiktok as of today has one of the most engaged audiences across India with over 170 million + monthly active users. References: Instazood.com and neoreach.com
Current Status India is the biggest market for TikTok in terms of the number of users after China. It has amassed about 200 million users in India and poses a serious threat to the dominance of social networking giant Facebook. While the Bytedance-owned company didn’t impact the revenue churn by the Facebook ecosystem in India till the second half of last year, it’s no more the case as TikTok started a push to make money over the past months. TikTok has set a target to cross Rs 100 crore in the July-Sep quarter this year.Brands whose target audience fall under age bracket 18 to 36 have been seeing TikTok as a more engaging platform than Facebook and Google ecosystems. Pepsi – #SwagStepChallenge Objective – Pepsi’s unique Swag Step Challenge comes of the association with the super hit movie franchise Dabangg 3. Users can make a Swag sign using their hands to trigger Pepsi branded sunglasses and nod to flip the glasses in the air. Views: 5.4 billion + UGC: 100,000+ Swiggy Starhunt Objective – Swiggy worked to launch Swiggy Starhunt, a platform for delivery partners to showcase their talent by uploading videos on popular video-sharing app TikTok. These videos come under the categories of acting, dancing, singing and musical instruments. They worked 11 languages to reach a pan-Indian audience, which resulted in 44+ million views. Moov – #MakeYourMoov TikTok collaborated with Moov for a first of its kind brand fitness campaign #MakeYourMoov. Moov initiated a unique Hashtag Challenge called #MakeYourMoov where users were encouraged to post a video performing at least one fitness move of their choice which witnessed a humongous response with participation across age groups. Views: 9 billion + Bingo! Starters Objective – The campaign amassed a great response since the launch while encouraging users to start their day with healthy snacking. With brand ambassador Ranveer Singh, Bingo! launched an interactive campaign #StartWithStarters where users accepted a dance challenge. Views: 8.5 billion + Lay’s – #Wavez4India Objective – The challenge celebrates Lay’s Wavez, the latest offering from PepsiCo, and leverages the popularity of TikTok. The video and hashtag were created urging fans to join in the fun while creating a ‘Wavez4India’ step. Besides Yuvraj, dancing star Shakti Mohan has also accepted the challenge and participated by creating her own version of the Wavez4India step. Hopscotch Objective – At Hopscotch, the objective was to speak in fun, creative ways to talk to the customers. Hopscotch and TikTok partnered on a fun Rap-Challenge asking moms across the country to create videos that capture their experiences while styling their kids. Views: 2 billion + Ads on TikTok Current Ads – Indeed Top Influencers Our entire effort is focused on making sense of complexity in brands and products. From promising startups to companies with decades of history, we create and position businesses from strategy and design to developing a complete user experience. Designing brands and products that speak to both heart & mind. – Yash Sanghvi
How many people do you think care about a product or a service, they may use it but do they really care about it? On the other hand, how many companies really care about their potential customers, not the sales or giving customized recommendations but actually care about them? In both cases, the answer is unsurprising, not many if not none at all. Now let’s take a minute and just think at the speed with which we scroll through our social media feeds no matter the platform when we barely stop for people we know and care about at different degrees, are we really going to stop for a brand? Another easy answer: a resounding probably not! So what is really happening? People are spending more time online; brands are spending more money online, most happy with sales, traffic or whatever metric they are tracking as per overall statics so how is this happening? People are getting the convenience of buying from anywhere, getting delivered for free, saving time and money while usually getting some or the other kind of deal. Brands are adapting to this consumer behavior and selling stuff cheaper than ever before via whatever online portal they can. So maybe it isn’t all that bad after all or is it? Of course sales matter, but who and what is driving them? But do sales matter more than people buying it? Do sales matter despite not being sure what prompted the user to click on an ad so most brands have no clue what is working vs what isn’t. What happens when something Snapchat comes along steals the attention from Twitter, Instagram, and even Facebook to an extent and doesn’t let just post ads with a deal and a buy now button, now what?? Here’s the problem and its always been the same one since I entered this industry in 2012, people only paid attention to the metric that seemed to most convenient not the ones that should have really mattered! It started with likes and followers then they asked what about engagement, ok we got some engagement and 2 years (probably more and spend a ton money) so what about sales, ok we got some sales and here we are waiting for someone to ask another question before spending 6 months to adapt our answers to that. Ok so now that I have rambled on to my level personal satisfaction, here’s the answer, the only metric that matters is attention! If you have the people’s attention they will probably remember you and think of you and talk about you so obviously unless your product/service isn’t complete shit, buy from you! But why should someone pay attention to you? You have to tell the best story not about the product not about how you make it but why it should matter to the user! So stop instead of worrying about the product photoshoot and giving the best deal, worry about do customers care about you enough to pay attention to you, because if they do they will buy it and if you can show them you care about them, they will buy again and again and that it the aim! How to show your customers you care about them? Well, that I will explain in part -2!
People tend to walk the same lane as that walked down by the crowd. It’s hard to decide whether watching grown-up babies playing Pokemon Go with their eyes stuck on their phones while on the road is crazy enough or not. Surviving on the nostalgic craze, the world has come to know what the game is about, but not many seem to know the not-so-random success of the game. Google, known for the April Fool Pranks it plays every year, introduced the concept based as a prank between Pokemon and Google in 2013. Their main idea was to have pokemons appear on the screens of the phones whenever someone tried to search for directions on the Google map locations. Tied to it’s a tendency of having a futuristic vision, Google had already created a game similar to Pokemon Go named Ingress with the very well known software developing company, Niantic Labs. Tried and tested by the companies through the years to know and understand the user experience, Pokemon Go can never be qualified to be a random success. Social Media takes a new turn every year. There are a lot of aspects to focus on including introducing something new or reminding the audience about the past. Nothing can seem to defeat the response and hype created by planting a seed of nostalgia within people and it was exactly done for Pokemon Go. Asking the question of whether one would believe in augmented reality and that 150 million users would use an AR application, none would have nodded their heads in agreement if asked a few months ago. Creating the hype and have people pouring in to download the app was not something difficult for the reasons that their research was in place & updated and the emotional connection was a cherry on the cake. Anything and everything can be picked up to be used for a brand’s benefit in today’s time. Awaiting trends to build up, Pokemon Go is now taken up by brands to advertise themselves taking creativity to new heights. Brands advertise themselves and the offers given out to people are being based on the number the pokemons one has caught. Blogs about the same have been published giving away information about how to find and catch pokemons to the game addicts. It is interesting how an April Fool Prank has proved to benefit brands in the long run. Taking McDonald’s for an instance, it is the first sponsored brand who proved to be successful in signing a partnership with Pokemon paying huge amounts of money to create Poke-Stops and Poke-Gyms within the McDonald’s outlets. The large population of the world has been divided by the game into those who can’t care less about the craziness going around and the others who can’t stop themselves from going crazy. It has still not come into people’s consciousness that they have been walked into stores, restaurants and generating more business just for the sole desire to catch another pokemon. A new benchmark is set by Pokemon Go in the gaming industry and the fact that incorporating AR applications is going to be a win-win is set clear! Despite the fact that people are not averse or unknown to this concept, games including carrying out exciting activities would drag the people to play the same. Every trend that is set fades away in a while but it is important for brands to realize the dazzling future of AR applications and let go of the virtual aspect they have been trying to hold onto. The factor they all must now focus on is how to leverage the success of Pokemon Go to blend their future marketing activities with the new-set trend!
There have been many features introduced by various social media platforms in recent times with the one talked about the most being Snapchat. The world has been buzzing about the Snapchat Spectacles that have added an opportunity for people and businesses to go crazy over creativity. Getting my hands on them and using them for a while, these spectacles have changed my way of looking at content creation. Completely changing an individual’s perspective with the wide-angle shots and automated save to the memories, the content generated I believe is a lot more interesting and engaging. The user experience is extremely immersive. Blowing my mind with the number of creative possibilities, I definitely intend on generating a lot of internal content when it comes to our routine Monday morning meetings, meetings with various clients and of course the daily start-up news. The spectacles, I believe are sure to bring a completely new perspective when it comes to working with FYA Group as every snap would help the audience feel like they are a part of the conversation per se and it works leaps and bounds when it comes to striking that connects with the viewers. Just like everything has a different side, with having fun while playing around with these spectacles at work, our clients, be it restaurant owners or fashion magazine editors can add a different perspective to their brands. We can now go behind the scenes and give the audience a tour in the kitchen and also show what’s it like to view exclusive shows in person. Many people currently underestimate the power to carry one-on-one questionnaires on Snapchat. Building a wide audience around various platforms and urging them to ask questions via Snapchat is definitely going to help us create an entire web series and deliver the experience of first-handedly answering their questions! I believe that the spectacles are going to change the look of content creation in the digital world and it’s going to be huge when it comes to execution of creativity.