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Adwords vs SEO - What is right for you?
Blogs

Adwords vs SEO – What is right for you?

Adwords Adwords is also known as PPC i.e. Pay Per Click. Adwords is a product of Google mainly to advertise via its search engine Google. In case someone is looking primarily for a promotional activity looking to drive traffic to their website, create a buzz around a launch and is looking for quick results, Adwords is the way to go. One can tweak their ads as per their requirement to reach a perfectly targeted audience as per their needs for whom the ads may be relevant. A PPC ad solution like Google Ads doesn’t have the same results as SEO, and won’t improve your organic search rankings. Adwords can also be a great way to find the most relevant and appropriate keywords for SEO. But, because of its flexibility, Google Ads can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours. SEO Search Engine Optimization or SEO in the simplest of terms means to get a select set of keywords for a respective website and bring the search results of those keywords on page one. In order to achieve that, one needs to make sure that the website is search engine friendly. Using the tools via Adwords and adding the keywords suggested these keywords can also be added to our overall SEO activity. A search engine friendly website can be ‘read’ easily by search engines and used with ease by users. The website needs to have an SSL certificate and it needs to be mobile responsive as well. Content marketing will help one create the right content, SEO will help one optimize content for search engines and get more organic traffic and social media will promote one’s SEO optimized content to a wider audience. Conclusion All in all to sum it up it is important to note that SEO is a long term activity and one needs to be patient while initiating the same. In case one is looking for short term results only for visibility and a quick duration an SEM activity will be more beneficial. Adwords and SEO are not competitors but they are two powerful tools available at one’s disposal. One can use Adwords when one wants traffic fast but one needs SEO for the long term and sustainable online success.
Posted by Palak FYA
Key Metrics to track on Google Analytics
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Key Metrics to track on Google Analytics

Google Analytics is the premier and most important tool to do a detailed analysis of one’s website. To gain detailed insights into the visitors of one’s website, how much time a user is spending on a certain page, the flow and overall behavior when one is on the website is key. As a business owner one needs to constantly monitor this data and understand in detail the key metrics behind using Google Analytics. Key Metrics: 1. Users Users simply tell you about the number of users visiting your website on a daily, monthly, yearly basis. It also differentiates between new and returning users. This helps one determine overall website traffic and the number of people visiting our website regularly. 2. Bounce Rate It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. The lower the bounce rate the better is your website. The higher the bounce rate the more is the need to revise the overall flow of the website. 3. Time Spent Time spent simply means the overall time spent in minutes on particular pages on the website. Bounce rate and time spent are the two most crucial to understand the quality of the traffic. 4. Acquisition Acquisition simply helps one understand exactly where the users are coming from our website. These may be organic search via Google, social media platforms, other referral links placed across the internet, mailers, etc. 5. User Flow This helps to understand how well the overall marketing is working & how users behave on the website. It also helps understand bottlenecks in the user journey & what pages they exit from. 6. Conversions  These need to be set up manually but are crucial to understanding value driven by users & it can be separate to monitor not only sales but also leads. Other Tricks: 1. Always use a UTM Urchin Tracking Module parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. 2. Ensure to set up conversions for new Landing Pages Conversions simply help understand whether the marketing efforts are followed as per the original intention. Hence, it is crucial to set up new conversion methods when a new landing page is created for one’s marketing efforts. 3. Set up a custom Dashboard Custom dashboards as the name suggests helps one only look at things one wants to focus on by only adding fields and key metrics that are extremely relevant.
Posted by Palak FYA
Why Brands should create Digital IPs on TikTok?
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Why Brands should create Digital IPs on TikTok?

India is the biggest market for TikTok in terms of the number of users after China. It has gained about 200 million users in India and is providing immense competition to the social media giants like Facebook & Instagram.   As of today, TikTok has 170 million monthly active users. The top 10 cities include – Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, Ahmedabad, Jaipur, Kolkata, and Indore. It is simply a no brainer that brands today need to leverage the unmatched reach TikTok provides to create a brand presence online. The organic reach TikTok provides as of today is like no other social media platform. Brands who look to be trendsetters and a market leader need to leverage this unmatched opportunity today! A great way brands can use TikTok today is to educate its customers on industry trends, a problem they are solving and how they are solving it. Brands selling products can do the same by educating its customers on current problems people face and how they are solving it with their products.  Using micro-influencers similar to the ideology of the brand for some of their videos and revolving a campaign around the product/service and the micro influencer can be another great way for the brand to reach a wide audience. Doing a small paid campaign on TikTok is another great way to reach a mass audience. This can be a great way to further expand the reach of the campaign. This can be pooled in together with the consumer education videos as well as the micro-influencer campaigns. Using relevant Hashtags for the brand keeping in mind context and constantly using hashtags is another great way to create a great digital IP for the brand. Upon further establish the brand can also go ahead with a paid Hashtag Challenge to reach and amass the wide TikTok audience. Hence, in order to conclude and reiterate the fact that today TikTok has an audience unlike any other platform and brands need to leverage this opportunity by producing constant content and creating a digital IP like never before with the help of TikTok. If this opportunity is lost today one may never know when such an opportunity is likely to return if it ever is!
Posted by Palak FYA
How to define your Brand Personality
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How to define your Brand Personality

What is a brand personality? Each human is said to have a certain type of personality, the same applies to a brand when the brand is given such characteristics which can be defined as the personality of that brand. A brand personality is something that consumers can relate to and connect with the brand. The brand through its communication and tone tends to show its personality thus trying to appeal its audience. Defining the Vision: The Vision of a Brand lies at the intersection of ‘What Brands want to be’ and ‘What Audiences Seek’. It is first necessary to define the ‘Viable Business Idea’ that straddles both these areas. From this ‘Viable Business Idea’ will emanate the ‘Tenable Brand Claim’, which becomes the foundation of the Brand Vision. Once we have the Brand Vision defined, we need to validate the same into a Brand Proposition.  To correctly answer this question, we need to answer related questions like: Where is the brand in terms of the marketing landscape?Why is the brand in that position in the landscape (e.g. Legacy or incumbent issues)The most essential question that begs answering at this stage is ‘Who is the brand?’Where does the brand want to go given the challenges it has?How will I get there? – The road map of how the marketing strategy will deliver the set objectivesAm I getting there? – The metrics of evaluation that will be applied as per the strategy to ensure that the outcomes can be calibrated and improved in the areas it falls short in.  Examples of Brand Personalities In order to reach and target the right audience and convert them into being customers it extremely important to relate to the audience. It is quite common for a customer to purchase from a brand that is similar to a personality of their own. Excitement: carefree, spirited and youthfulSincerity: kindness, caring and an outlook towards family and societyRuggedness: adventurous, tough, outdoorsy, and athleticCompetence: success, elegance, shown leadershipSophistication: elegant, prestigious and subtle  A company’s brand personality helps in creating an emotional connection with its desired segment with a view to get the audience to act upon that and in return benefit the firm. Hence, it is extremely important to hone the brand personality and stick to it in order to reach and relate to the audience in the best way possible. 
Posted by Palak FYA
Reaching a Multilingual Audience
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Reaching a Multilingual Audience

There has been a growth of 94% in Hindi content consumption, as per Google Data. This shows the impact of regional languages. Global companies have kept this fact in mind and are focusing on local dialects as a part of their strategy.  Companies too need to adapt on the basis of the same as targeting a certain set of users in their native languages will be a far more beneficial marketing activity. In India itself there are multiple languages that are quite popular and can be used for immense marketing activities like Tamil, Malayalam, Telugu, Kannada, Marathi, Hindi etc. This is where regional apps like Helo can help brands increase presence with an extremely targeted audience who consume content in regional language. Helo is among the top apps downloaded on the Google Play store in 2018. Headquartered in New Delhi, Helo is available in India as well as in the USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android.  Helo has opened up its ad properties for brands in India to leverage and reach out to a multilingual audience. Key Tips 1. Translations It is extremely important to not use translation apps as they give a literal translation. One should rely on the regional dialect and the actual way the language is spoken in order to reach a multilingual audience. 2. Audience Another key tip is to know the audience really well while marketing to them in order to reach them in the most efficient manner. One needs to know the regional languages and dialects thoroughly before trying to reach them through their marketing efforts. 3. Graphics & Visuals One language that everyone speaks is through a visual medium. Trying to share as much content through a visual medium has always proven to be extremely beneficial in order to reach the masses. 4. Regional Apps Using regional apps like Helo, Sharechat specifically dedicated to the social networking of people who primarily speak and share information via their native language is extremely important while reaching a multilingual audience.  Hence, it is extremely important to note that when one is trying to reach a multilingual audience a multilingual marketing approach is extremely important in order to reach the end-user effectively as well as eloquently. 
Posted by Palak FYA
Tips & Tricks to Work from Home
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Tips & Tricks to Work from Home

During these tough times amidst the COVID-19 it is fairly easy to lose your sanity while working from home. Most people suffer from this fatal flaw — ‘Lack of Planning.’ The most valuable thing we have today is time, now more than ever! We want to watch shows on our own time, we want to reply back to texts at our own time, etc. It is extremely important to follow a few important yet simple steps while working from home. 1. Routine It is extremely important to set a routine for yourself on a daily basis. It does not have to be the exact same routine as you now have some time as basic as your daily commute time. You are free to do what makes you happy in this extra time you have gained. If you wish to be productive, be productive, if you wish to relax please feel free to do so. Other than this, set a regular work routine throughout the day to complete all essential tasks assigned to you and make sure to stick to the routine with a few breaks for meals and regular walks around the house.  2. To-do lists We swear by these and we make them and keep them updated regularly! We used to write these but have now moved to a digital one to be able to allocate specific times to be able to complete these tasks. It’s a simple concept; you can’t get everything done without knowing what everything includes. 3. Collaborative Tools We at FYA Media Group use tools like Asana and Slack on a regular working day as well. This further benefits during these WFH days. Asana is a fundamental task management app that helps our whole team with their daily tasks, to-do lists and helps everyone stick to deadlines. Slack is an internal communication tool that lets the team chat with one another and share files for daily work. 4. Work Area Setting up a dedicated work area helps one work in that area as one knows it is dedicated to working. If one sits to work where one sleeps it is natural one will tend to get more lethargic there. 5. Communicate Constant communication with the team is extremely important during these WFH days. These can be general calls or video calls through the day. A little extra communication when it comes to keeping the team updated on your work progress is extremely important while working from home. 6. Minimize This is a difficult one! Is it really possible to allow only a specific amount of time and then try to get it done in an even shorter amount of time? Well, we think so! For example, we now go into con calls with a fixed list of points to discuss, mail them to the others an hour before the call and try to ensure everyone stays on track. 5 minutes saved on 10 calls is almost an hour added to the day. Try it, it might take a while to get a hold of but this is the real key to productivity. Hope you found these tips helpful and if you have any more do please share them in the comments below.
Posted by Palak FYA
What Is Perishable Mobile App Content?
Blogs Software Development

What Is a Perishable Mobile App?

We can develop a demo app in 48 hours. The apps can go live within 3 weeks. Any webpage can be made a part of the app. A single framework can be used throughout the year as multiple apps for a variety of purposes. Push Notifications to all users or location-specific. The apps work seamlessly across iOS and Android. Complete Integration with our analytics system. The  Concept: Socialive is proprietary software developed by FYA to develop mobile applications for Android and iOS. The apps created using Socialive are highly customizable but the USP is that the apps can be made to be perishable. Yes, perishable! The apps can be kept live for a week, month and year or even a lifetime. This allows the user to mobile to push boundaries that seemed brilliant but the execution seemed nearly impossible. Corporate: Employee Engagement Programs. Employee / Customer Survey. Ecommerce Integration. Media Events. Conferences. CSR Activities. Recruitment / Orientation. Performance Appraisals. Suggestions / Grievances. Product / Service Launch.Lead Generation.Online Training Sessions / Webinars.Policy Change Announcements.Fund Raising Events.Social Media Integration.Google Calendar Integration. Events:  Registrations.Sponsor Features. Location-based engagement Programs.Itineraries / Agenda with location integration.Speaker Profiling linked to agenda and their personal links. Live video feed. Live posting by users. Lead Generation. Catalogs. Contests. Audio Integration. Coupon Integration. Social Media Integration. Weddings: Couples Story Messages to the couple Important Numbers. Google Map Integration. Travel Coordination. Sneak Peek into Sangeet Prep. Live posting by guests. Daily Itineraries. Live video feed. Restaurants: Menu. Restaurant Pictures. Home Delivery Ordering. Reservations. Feedback Forum. Contact Forum with location integration. Loyalty Program Integration. Coupon Integration. Click to Call. Social Media Integration. Google Map Integration.
Posted by Palak FYA
Brand Guidelines
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Brand Guidelines

FYA Media Group We are an old name in an ever-changing game of new things. Great work is our promised differentiation. Our new identity doubles down on our core that everything we do must start with emotion and end with eye-grabbing design, heartfelt stories, and mindful experiences. Profile FYA – The Agency has flourished & serves some of India’s largest companies with everything from the engaging audience, creating tech to building brands in this digital realm. Content BrandLogoTypographyColorsPrintContact Brand Identity We help companies reach their audiences not only digitally, but also emotionally. Because in order for branding to trigger powerful responses, you first have to make the audience feel something. With equal parts rational and philosophical, we conjure up creativity that leaves an impression on people. It’s how brands become friends, products find meaning, and new ideas become contagious. Our LOGO When we added ‘Group’ to our name, it was to showcase our multiple verticals & broad offerings. Today some of those verticals have grown & become their own companies, while some have failed or been internalized. LOGO Graphics Take a moment to think about how you apply spaces in the logo.Always leave the logo some space to breathe to ensure it’s visibility and impact. No graphic elements of this kind should invade in this zone. Backgrounds You should always have the option of having your logo files provided in monochrome, and with a transparent background. This way you can use different variations of your logo in the appropriate concept. However, the more places you can display your logo in its pure form the stronger your brand association will form in the mind of the viewer, and the more memorable your logo will be (repetition is key). Color Palette Our brand is underpinned with a color palette designed to be fresh, modern and distinctive. Different combinations of color can dramatically change the tone and appearance of the document so it is important to consider how they work together.Colors are one of the most important things to transfer a brand to the customer. To help achieve greater brand recognition it is important that our color palette is applied consistently. Our Aim Move forward Grow together as a team Pushing boundaries to create something unique Thank You! We are one of the best Digital Media Agencies in Mumbai providing complete internet marketing services like SEO, Social Media, PPC, SEM and much more. Get in touch with us via call or text today!
Posted by Palak FYA
Don’t be a Romantic!
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Don’t be a Romantic!

Starting your own business has never seemed more cool or exciting than right about now. Everyone wants to do a startup and raise a million dollars! It’s a good dream to have; it’s also probably never been easier to get investors to believe in half-baked ideas that might one day find a mass audience. The problem lies in the vision. Let me explain, any idea that a person believes in seems exciting. We now tend to fall so much in love with this idea and that all sense of practicality fails to reach us and there is reason feeling guaranteed success! The idea only seems to be missing the fuel of money and funding seems to be the one sole goal for the entrepreneur. Now, I hate to shatter this dream but funding or money isn’t the secret to success. Startups like Food Panda, FabFurnish, TinyOwl, Housing.com, and many others are proof of this. I follow startups, VCs’, rounds of funding very closely because it’s very important to understand market trends, mistakes and what has been done right. While everyone obsesses overvaluations in the words of the Softbank’s President Nikesh Arora, “To live up to these valuations, there is a need for perfect execution!” So stop being a romantic and falling in love with ideas. Be passionate but practical because, in the end, the only thing that matters is execution! I will be writing a part two to this real soon about what a startup should focus on.
Posted by Palak FYA
How Social Media has Become a Ubiquitous Part of Our Daily Life
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How Social Media has Become a Ubiquitous Part of Our Daily Life

Let’s be honest, I don’t think most of us would want to spend a day away without our smartphones. There is so much talk about social networks and social media everywhere. These conversations of eCommerce, valuations and the sheer time we spend on them have blended into our everyday lives. The question is what is social media and how did it become such a crucial part of our life. Social networks have opened new horizons of devising and learning new information, sharing ideas and connecting with others. Social media has notably changed the way people interact and carry on with their everyday lives on social networks. People using the internet, spend most of their time on social media sites. Realistically speaking the consumer-facing the internet is only about 20 years old. The impact of this on our lives is unimaginable! Just put it into numbers, Facebook has 1.65 billion monthly active users, with each user spending an average of 10–20 minutes a day on it. So the way I look at it, social media is the current state of the internet. The only thing that matters is where people invest their time and attention. Social media, these days have greatly changed the way people spend their leisure time, so it is difficult not to acknowledge that we as humans are living through the greatest cultural shift in communication and content consumption since the invention of the telephone and television. Only a few things have had this influence on people as Social media. These sites are certainly a step toward world globalization. There is a range of social media sites available, you can find any to suit your convenience and lifestyle. From Twitter to Facebook and Google+, something is available for everyone who wants to connect.
Posted by Palak FYA