The most critical part of any business development strategy is to establish how the business will generate leads. Sales and marketing efforts must be targeted strategically to ensure that the business can continue to grow and to develop new sources of customers.

There has been a growth of 94% in Hindi content consumption, as per Google Data. This shows the impact of…

India is the biggest market for TikTok in terms of the number of users after China. It has gained about 200 million users in India and is providing immense competition to the social media giants like Facebook & Instagram.