Why Regional Social Media is Crucial – Helo

There has been a growth of 94% in Hindi content consumption, as per Google Data.

This shows the impact of regional languages. Global companies have kept this fact in mind and are focusing on local dialects as a part of their strategy. 

This is where regional apps like Helo can help brands increase presence with an extremely targeted audience who consume content in regional language.

KPMG predicts that by 2021, there will be 201 million Hindi speaking internet users. Hindi is also one of the top 10 high demand business languages.

Out of the 90 million+ surveyed digital users, more than half are non-English readers and more than two-third of Hindi readers are also reading English.

Regional languages have surpassed English with a 66% share in overall content consumption.

Across all regional languages, News as a genre sees the highest content consumption at 67%, followed by Sports at 17% and Entertainment at 16%.

Results of the study highlight that content consumption in regional languages among younger audiences is fast-growing, with consumption among Indians in the 25-34 age group being the highest.

According to a study done by KPMG, 70 percent of internet users find local language digital content to be more reliable than English language content.

Hence, it is extremely important for brands to move in early on this trend and look at regional social media as the next big thing!

Helo is the leading social media platform made for global desis. Their mission is to add color to your life and bring everyone together, empowering you to create and share content in your own language, as well as connect with your wider community. Helo is available in 14 languages including Hindi, Telugu, Tamil, Malayalam and more. 

Helo is among the top apps downloaded on the Google Play store in 2018. Headquartered in New Delhi, Helo is available in India as well as in the USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android. 

Helo has opened up its ad properties for brands in India. 

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FYA Media Group is one of the best Media Planning and Buying Agencies in Mumbai, India. Our structured media plans across multiple ad networks including TikTok & Helo help clients to improve their brand’s performance and maximize their ROI. We would love to help you as well.