There have been many features introduced by various social media platforms in recent times with the one talked about the most being Snapchat. The world has been buzzing about the Snapchat Spectacles that have added an opportunity for people and businesses to go crazy over creativity. Getting my hands on them and using them for a while, these spectacles have changed my way of looking at content creation. Completely changing an individual’s perspective with the wide-angle shots and automated save to the memories, the content generated I believe is a lot more interesting and engaging. The user experience is extremely immersive. Blowing my mind with the number of creative possibilities, I definitely intend on generating a lot of internal content when it comes to our routine Monday morning meetings, meetings with various clients and of course the daily start-up news. The spectacles, I believe are sure to bring a completely new perspective when it comes to working with FYA Group as every snap would help the audience feel like they are a part of the conversation per se and it works leaps and bounds when it comes to striking that connects with the viewers. Just like everything has a different side, with having fun while playing around with these spectacles at work, our clients, be it restaurant owners or fashion magazine editors can add a different perspective to their brands. We can now go behind the scenes and give the audience a tour in the kitchen and also show what’s it like to view exclusive shows in person. Many people currently underestimate the power to carry one-on-one questionnaires on Snapchat. Building a wide audience around various platforms and urging them to ask questions via Snapchat is definitely going to help us create an entire web series and deliver the experience of first-handedly answering their questions! I believe that the spectacles are going to change the look of content creation in the digital world and it’s going to be huge when it comes to execution of creativity.
In an era where more than 43% of the world population is connected to the internet enabling us to talk, share information and conduct business throughout the globe. As a result, we have seen more technological advancement in the near time than in the past centuries. And more and more technological advancement is going to pour in, in the second half of 2016. In 2016, we have seen various technological advancements and trends so far and few of them are here to stay for the long run. Here are our predictions as to what trends will rule the digital landscape in 2016. 1. Focus on Mobile People are not spending as much time on the desktop as they used to, they are going mobile instead. 2015 was a big year for mobile, Google recently announced that mobile traffic finally took over desktop traffic in 10 different countries and 2016 will be no exception to the rising trend of mobile-oriented content. Google has been providing web apps for quite some time now, and 2016 is going to see it become bigger. Every segment of the internet has seen a downfall of desktop traffic from banking to the social network and this trend is only going to go UP. 2. Context over Content Content is still the king, but context rules the household. Context gives strategy to your content. Content tells you what to say, but context tells you whom to say it, when to say it and how to say it. Learning about the context in which your content will be perceived gives you an edge over the others. We have seen many tech giants have opted for this strategy in past years. Prominent one being Google Now, Google Now gives you the information you might need not the information it has to offer. And in 2016 context is going to become more important than content. 3. Snapchat becomes King Snapchat is not like any other typical social media giants, it’s personal. Snapchat is more of a personal media messaging service. It’s personal in sending messages that only you can see and its feature of non-permanent media creates a sense of urgency. Snapchat is about here and now; users don’t have to worry about someone noticing and commenting on their awkward upload from two years back. And its personal approach is enabling brands and companies to engage with their viewers in a more casual way, where they can have a candid back and forth chat. 4. More Real-Time Content People don’t only want to be a part of it, they want to be a part of it as it is happening. As the technology is advancing rapidly and people are carrying more and more powerful computers with them, it’s getting easier to reach them in real-time. People are more interested in live chat raw videos than polished professional footage. They are more interested in live tweets of the show than big banner ads. With real-time content, people get a chance to be part of events transcending the geographical barrier. 5. Chatbots Bots are not new, everyone on the internet has interacted with a bot at least once. But in 2016, they are going to become more intuitive and more human-like. They can already book tickets, crack jokes and order a meal; but they are going to be more versatile and prompt. The reason for the bot-revolution is that it’s intuitive, you don’t have to scroll through various options and wait for the web page to load. You can just message a command like you are chatting with your friend. And plus it saves the user from the burden of installing tons of apps and switching between them.
It is not a surprise when we say that everything is present on social media. Pulling out a phone, there is just one thing that the world is talking about and every social networking site is filled with it! Mark Zuckerberg introduced a new concept and feature of Instagram stories wherein users can upload images and videos that disappear in a day’s time. They can also share their daily content, add filters, stickers and doodles. Doesn’t it all sound familiar? Mentioning a story, what is the first thing that pops in the head of a phone-savvy person? Of course, it’s the Snapchat Story that has been the talk on every youngster’s tongue for the past 3 years. Here’s why it is the new interesting talk of the town, Facebook has stolen the basic concepts from Snapchat and introduced an exact replica of it, calling it the Instagram Stories. The efforts and intentions of Mark Zuckerberg have been out in the open since the time he tried to buy Snapchat for about $3Billion that was turned down in no time. Announcing the introduction of Slingshot, Facebook’s version of Snapchat, was another step that displayed his efforts to drive a larger audience to his applications with most of it in vain that forced Facebook to delete the announcement later. Updates have been hoped to work constantly without many positive outcomes. Every platform on social media is competing with the other but the question of why is Facebook is so desperate to take over Snapchat arises time and again! Snapchat has grown to be the native camera of people where they instantly click and capture moments and can share the same as their story and save later. Snapchat has proved to be the more content sharing platform over Instagram over the years. Instagram is the visual application that revolves around sharing images, likes and comments when most people can’t care less about the number of double clicks they get. Users looking for something that helps them share more real-time content, more contextual content. As mentioned in one of our earlier blogs, Facebook and Snapchat are competing head-to-head with an almost equal rate of user retention and Instagram is tried to be squeezed in the war. With the same monotonous and repetitive content, despite a large number of active users, Instagram has realized the need to reinvent itself to gain even more importance and user base. With the replica version of Snapchat, Instagram has tried to have an increase in the number of daily images shared by users and steal the latter’s position as the native camera of the people. Talking about the views we share, we don’t think that Instagram is going to succeed in the same. There is a different lot of people one follows and allows to follow on each platform. It’s all about what the users are used to working on! Having the same feature on another app doesn’t help one change their choices that easy! Yes, there would be a smaller lot of people who would test it and use it just to feed their curiosity. But we don’t see Instagram Stories having a successful future till there is the active presence of Snapchat in the market. The discussion about what would be successful and what would not continue to confuse the brands as to what to do next. Adapting and trying something new is the part and parcel of being in the social media industry. Brands must jump to Instagram Stories for now as the whole world is talking about the same and everyone’s attention is on it! They can adapt and advertise themselves through Instagram stories for the time being, till the time the craze is maintained and is up! But it is advisable to not lose sight of Snapchat as it is going to remain the big-thing in the long run!
Snapchat, the most widely used image messaging application never fails to bring in unique updates from time to time. In October 2016 Snapchat Inc. introduced a pair of connected sunglasses called the Snapchat Spectacles. Intended to provide an impeccably exciting experience, these funky looking glasses were strategized to be sold as uniquely. Wending machines known as the SnapBots were placed at different locations across the USA, disclosing a particular one only a day prior to sell these little snippet recorders. Being the first hardware product launched, Snapchat now tries to portray itself as much more than just an application. Agencies getting their hands on these innovators have now handed a few to their clients for a first-hand experience. Bringing a bigger shift in the face of the industry, Spectacles have overdone other live features on platforms such as Facebook Live and Periscope which hadn’t been taken as seriously prior. Snapchat has made it a point wherein the client needs to get involved in the duration of content on Social Media. The involvement of brands in terms of what and how creative strategies can be put in place to come up with interesting contextual content to engage with the audience has been proved mandatory after the announcement of Snapchat Spectacles. With multiple duplications of its features by Facebook and Instagram, Snapchat has yet not been replaced as the native camera. Despite Instagram’s high user-base, it has yet not been able to achieve as much engagement on its stories as compared to Snap stories which have proven to be a major setback for the platform itself. Focusing and pushing the idea of not making it necessary to pull out your phone to capture experiences, Snapchat has introduced a safer version of Google glasses with one of the side cameras lighting up while recording a video. With the chance of going crazy over experiences, Snaptacles have changed how we capture the moments forever!