What is a brand personality? Each human is said to have a certain type of personality, the same applies to a brand when the brand is given such characteristics which can be defined as the personality of that brand. A brand personality is something that consumers can relate to and connect with the brand. The brand through its communication and tone tends to show its personality thus trying to appeal its audience. Defining the Vision: The Vision of a Brand lies at the intersection of ‘What Brands want to be’ and ‘What Audiences Seek’. It is first necessary to define the ‘Viable Business Idea’ that straddles both these areas. From this ‘Viable Business Idea’ will emanate the ‘Tenable Brand Claim’, which becomes the foundation of the Brand Vision. Once we have the Brand Vision defined, we need to validate the same into a Brand Proposition. To correctly answer this question, we need to answer related questions like: Where is the brand in terms of the marketing landscape?Why is the brand in that position in the landscape (e.g. Legacy or incumbent issues)The most essential question that begs answering at this stage is ‘Who is the brand?’Where does the brand want to go given the challenges it has?How will I get there? – The road map of how the marketing strategy will deliver the set objectivesAm I getting there? – The metrics of evaluation that will be applied as per the strategy to ensure that the outcomes can be calibrated and improved in the areas it falls short in. Examples of Brand Personalities In order to reach and target the right audience and convert them into being customers it extremely important to relate to the audience. It is quite common for a customer to purchase from a brand that is similar to a personality of their own. Excitement: carefree, spirited and youthfulSincerity: kindness, caring and an outlook towards family and societyRuggedness: adventurous, tough, outdoorsy, and athleticCompetence: success, elegance, shown leadershipSophistication: elegant, prestigious and subtle A company’s brand personality helps in creating an emotional connection with its desired segment with a view to get the audience to act upon that and in return benefit the firm. Hence, it is extremely important to hone the brand personality and stick to it in order to reach and relate to the audience in the best way possible.
FYA Media Group We are an old name in an ever-changing game of new things. Great work is our promised differentiation. Our new identity doubles down on our core that everything we do must start with emotion and end with eye-grabbing design, heartfelt stories, and mindful experiences. Profile FYA – The Agency has flourished & serves some of India’s largest companies with everything from the engaging audience, creating tech to building brands in this digital realm. Content BrandLogoTypographyColorsPrintContact Brand Identity We help companies reach their audiences not only digitally, but also emotionally. Because in order for branding to trigger powerful responses, you first have to make the audience feel something. With equal parts rational and philosophical, we conjure up creativity that leaves an impression on people. It’s how brands become friends, products find meaning, and new ideas become contagious. Our LOGO When we added ‘Group’ to our name, it was to showcase our multiple verticals & broad offerings. Today some of those verticals have grown & become their own companies, while some have failed or been internalized. LOGO Graphics Take a moment to think about how you apply spaces in the logo.Always leave the logo some space to breathe to ensure it’s visibility and impact. No graphic elements of this kind should invade in this zone. Backgrounds You should always have the option of having your logo files provided in monochrome, and with a transparent background. This way you can use different variations of your logo in the appropriate concept. However, the more places you can display your logo in its pure form the stronger your brand association will form in the mind of the viewer, and the more memorable your logo will be (repetition is key). Color Palette Our brand is underpinned with a color palette designed to be fresh, modern and distinctive. Different combinations of color can dramatically change the tone and appearance of the document so it is important to consider how they work together.Colors are one of the most important things to transfer a brand to the customer. To help achieve greater brand recognition it is important that our color palette is applied consistently. Our Aim Move forward Grow together as a team Pushing boundaries to create something unique Thank You! We are one of the best Digital Media Agencies in Mumbai providing complete internet marketing services like SEO, Social Media, PPC, SEM and much more. Get in touch with us via call or text today!
After having an opportunity of conversing with a crowd of college students recently, I have come to realize that the “entrepreneurship is cool” trend has been successful in prevailing through the years. I believe that following the trend has made most of them go wrong while taking the crucial decisions of their life. Most of them don’t seem to know what it is about and what it entails until they get into it. Everybody wants to be their own bosses and feel happy with the misconception that building a brand or a business takes only 2–3 years of time. With none of them deciding on being an entrepreneur for the right reasons, here are the best ways to test yourself and know if entrepreneurship is for you. The most important thing is to know what kind of entrepreneur you are. You either belong to the lot that can come up with an idea but are somehow unable to run a business or the lot that can execute an idea and successfully run the business. Entrepreneurs belonging to the first one always end up looking for a co-founder and it’s crucial to determine whether you need one or you don’t. The second most important thing is to analyze your idea. What is it and how do you work on it to make something huge out of it. Every idea must be passion-driven, something that makes you want to leave behind all the physical and mental barriers that stop you from achieving it. Maintaining a long term vision for your brand is an absolute necessity. It is not wise to be carried away by an idea that is “in” presently with not a great future. Entrepreneurship is not for those who wish to make a “quick buck”. Coming up with an idea that sounds good is easy but ask yourself whether it’s practical. The only thing I keep saying to those looking forward to being an entrepreneur is that don’t fall in love with your idea. The last thing that is a must-know is who your customers are. Analyze your audience, research as much as you can about who they are and what do they want. There might a really great idea that has struck your mind but it would be of no use if the customer doesn’t respond to it in a particular manner. Every business is a fail till the time the customers begin to find it interesting. Understanding their interests, need, price-sensitivity is the crux of every new business. Mastering the three things that I have mentioned can help me be a good entrepreneur. Everything else can be learned over a period of time. I believe that failure is a part of entrepreneurship on a daily basis. So if you nail everything else and aren’t too moved by the smaller daily failures and what people think about you. Take the ownership and the responsibility of your business and have a bit of a thick skin as if you don’t, you’d never be able to make your decisions that you can trust.
Embarking creatively effective ideas, we now live a world where every communication begins with visuals. The colors speak, and everything is described in terms of how eye-catchy and attractive a visual looks. In the digital world, blending visual imagery to any campaign helps to put forth the message you intend your audience to know and make them engage with you. So keep reading to know how can designs impact your efforts of grabbing the viewer’s attention and increase the engagement! Every brand has a story to put out for the world to know which is always intended to be kept precise and interesting. With the immense amount of information that the audience is exposed to, it has now become crucial for the brands to create their own personal design identity for the people to be able to differentiate them from the noise. Creating a unique design identity with exclusive elements catered to just your brand helps to generate subtle brand recognition and recall. Having specific imagery of your brand in the minds of the people is crucial to driving sales and help them relate to you. Designs are largely used to help facilitate interactions based on blogs, websites, and social media. Design elements play a subtle role in determining the nature of your communication, whether it is serious, user-friendly, formal or fun. Be it a color hue or size and shape of an icon, all have certain theories and reasons to be used. Designs are how one experiences your brand. The purchase life cycle is long that begins with the person coming across your brand, researching and then buying. No matter the medium, whether it’s through banner ads, social media or traditional media, a strong consistent design needs to be followed on the website where the audience is ultimately redirected to. The design identity must be very carefully drafted. Every brand has it’s personality and design elements must be carefully incorporated to be able to communicate the same. Though these elements can evolve over time, the basic framework must remain the same for a consistent impression. By this, we come to know that design plays a huge role without being a major part of social media. We are a well known Brand Designing Company in Mumbai and it is our primary focus to provide our clients with the best design solutions in order to help create a unique identity seamlessly. Drop us an email today to know more!