Tag: pandemic

Case Study

State of the Industry post Covid – 19 Automobile

What’s covered in this Deep Dive Current StatusChallenges & OpportunitiesFuture Trends  We have tried to take a holistic view of the industry’s approach to digital marketing & based our analysis on that. COVID-19 Turmoil The COVID-19 pandemic has disrupted our lives in ways we had never imagined. Our everyday interaction with the outside world, with public spaces, the retail environment, and even with one another, has come under intense scrutiny.The amount of losses incurred due to this lockdown has been immense. Coronavirus – Timing There has been a systematic downfall in the overall economy of India as a whole in FY 2019-20.Just when the Indian market and the automotive industry were looking to uplift themselves came the novel coronavirus.While the GDP growth forecasts were north of 5.5%, COVID-19 may result in a negative impact of 1-2% on the expected growth rates.  Economic Slowdown Due to this pandemic people’s livelihoods are at stake.There have been job losses, salary cuts, business slowdown due to which the overall disposable income has gone way down. While the GDP growth forecasts were upwards of 5.5%, COVID-19 may result in a negative impact of at least 1-2% on the expected growth rates.  Methodic Change Immediate and prompt action will be required by the industry as a whole to battle this situation.Constant monitoring of staff well being at manufacturing plants and other facilities.Business leaders will require a proper plan and strategy for the future and maintain key aspects like insurance, liabilities, supply chain etc.  State of Marketing Challenges Disposable IncomeCovid scareOverall Hygiene Opportunities Moving OnlineStrict SanitizationVirtual Options Ford: Offers credit support to customers impacted by COVID-19 Toyota & Hyundai: Offers buyer protection to car buyers who may lose jobs/ cannot pay in the next 6 months Contactless BMW Experience BMW has done a great job by making the purchase process of cars completely online. Click below to know more.
Future Trends Sanitization The overall sanitization practice across the supply chain will prove to be of key importance. Online Purchase Just like BMW an online purchase process by giving a virtual tour of the car can help buyer decisions. Pre owned Vehicles Extra sanitization will be required for pre owned vehicles with added protection and home visits for interested parties.  Additional Benefits Any additional benefits like complementary servicing, discounts, waivers will be a benefit and in turn lead to a better chance at sales. Customer Service Going the extra mile for customer service will be key by providing perks, referrals, after sales service in order to seal the deal.  Used Car Dealers Offering unique, safe and hygienic solutions will be the need of the hour for used car dealers to even consider getting a sale in these tough times. 
Posted by Palak FYA
Case Study

State of the Industry post Covid – 19 Education

What’s covered in this Deep Dive Current StatusChallenges & OpportunitiesFuture Trends  We have tried to take a holistic view of the industry’s approach to digital marketing & based our analysis on that. COVID-19 Turmoil The COVID-19 pandemic has disrupted our lives in ways we had never imagined. Our everyday interaction with the outside world, with public spaces, the retail environment, and even with one another, has come under intense scrutiny.The amount of losses incurred due to this lockdown has been immense. Major Scare As the Covid-19 is far more dangerous for children and the aged, opening up of educational institutes which has both the above age groups is simply not safe. Finding alternatives and keeping everyone in the education sector safe is of key importance.  Thought Process The pandemic brings an opportunity for investors and the educational institutes to invest in educational development for easy learning and staying connected. Always been wanting to create a safe environment for the students as well as teachers while concentrating on their upliftment and education? The time is Now. Methodic Change The pandemic has transformed the centuries-old, chalk–talk teaching model to one driven by technology. This disruption in the delivery of education is pushing decision makers to understand and come up with alternatives to make sure the education of students is not affected.A varied strategy is required to manage a crisis such as this that has never been seen before. Growth in E-Learning E-Learning Market size crossed USD 200 billion in 2019 and is anticipated to grow at over 8% CAGR between 2020 and 2026. With the introduction of several new technologies and overall increase of internet usage across the world will indeed boost the overall market.According to the World Economic Forum, around 1.2 billion children are out of classrooms with schools shut down globally due to COVID-19 pandemic. To combat this situation, large-scale national efforts to leverage technology to the market players in support of distance education, remote, and online learning during the COVID-19 pandemic are emerging and evolving rapidly. Growth in E-Learning Interestingly, eLearning helps provide multiple options for working professionals as well as students during these critical times. The options offer a wide range of learning facilities that students can access regardless of their status and location—this did not prevail a few years ago. As per a statistical report submitted by KPMG, private universities offering different undergraduate and postgraduate eLearning courses are on a rise. State of Marketing Challenges Classroom gatheringsCovid scareTechnological overhaul Opportunities Creating an ecosystemVideo lecturesMove online The Ecosystem During the COVID-19 era and also till the time the uncertainty is looming, there will be a major change in the overall educational ecosystem. Most educational institutes will prefer ways to stay as safe and hygienic as possible with minimal to no touching of public places and maintain social distancing. Some countries have put up measures to start schools with social distancing and barricades, however, digital learning has proven to be the most effective solution as of today.  Overview Robust Development The completely online software has been developed keeping in mind the front end as well as backend for both admin and students. User Friendly Admin can easily add, edit delete information on their website due to a user friendly backend.  Cost Effective Since this is a unique solution specifically built for the online learning sector it is a cost effective solution. Complete Solution It is a complete solution where complete information can be shared along with the courses for students to learn online.  Content Management System With the help of the CMS one can manage the courses displayed on the website with ease without needing a developer. One time Cost The solution is being offered with a one time cost instead of monthly recurring fees for a hassle free experience.  Key Features Browse CoursesFilter CoursesBrowse Course PagesCourse lesson playerDedicated Instructor dashboardCourse ManagerCategory managerComplete course dashboardStudent ListInstructor ManagerPricing of coursesZoom Integration
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Case Study

State of the Industry post Covid – 19 Hospitality

What’s covered in this Deep Dive Current StatusChallenges & OpportunitiesFuture Trends  We have tried to take a holistic view of the industry’s approach to digital marketing & based our analysis on that. COVID-19 Turmoil The COVID-19 pandemic has disrupted our lives in ways we had never imagined. Our everyday interaction with the outside world, with public spaces, the retail environment, and even with one another, has come under intense scrutiny.The F&B industry contributes to approximately 3% of the total GDP and is one of the largest employers in this country. The amount of losses incurred due to this lockdown has been immense. Diner Preferences Survey In-Restaurant Survey According to the same survey it has been noted that 96.2% people reserve a table before reaching the restaurant.The remaining 3.8% prefer to reach the restaurant and wait in queue. The people who have reserved in advance prefer to be seated as soon as they reach the restaurant. Ordering Behaviour It is also been noted in the survey that 80.8% users would like to use digital means or a QR code to place an order without touching public places like a paper menu or restaurant tablets.Users have preferred to like as much a seamless method of no touch as possible when it comes to the whole restaurant experience all the way from seating to ordering to making a payment.  Systematic Behaviour Change Once the COVID-19 era ends a systematic change will be seen in the overall behaviour of customers when coming to a restaurant.Most customers will prefer ways to stay as safe and hygienic as possible with minimal touching of public places and maintain social distancing from other people / tables.A constant checking of temperature of new diners as well as staff too will need to take place as a necessary precaution. State of Marketing Challenges Covid ScareNegligible Media Spends   Brand Outreach Opportunities Creating an ecosystemCustomer ConversationsContactless Measures The Ecosystem Once the COVID-19 era ends a systematic change will be seen in the overall behaviour of customers when coming to a restaurant.Most customers will prefer ways to stay as safe and hygienic as possible with minimal touching of public places and maintain social distancing from other people / tables.A constant checking of temperature of new diners as well as staff too will need to take place as a necessary precaution. Key Measures Staff Management Staff need to masked and gloved at all times maintaining safe hygiene for all along with regular temperature checks. Safety Unwell staff should be rested proactively along with maintaining highest hygiene for all at the restaurant. Kitchen Operations All surfaces need to be sanitized regularly. One should be as safe and clean as possible at all times with the best possible use of social distancing.  Inventory Management Understanding the flow of inventory is extremely important and a separate sanitization area should be created for all raw materials with a thorough check. Dining Area A safe and modified seating plan can be introduced to follow social distancing rules along with sanitizers at most places possible. Deliveries Checking temperatures of all delivery personnel along with having safe and temperature controlled delivery bags for optimal hygiene and safety.  The Ecosystem Discovery & Preorder Users can go on the app and discover restaurants near them and place orders via the app when they are about to reach the restaurant. Contactless Valet Once they reach the restaurant valet parking should be done in a clean and systematic manner adhering to social distancing rules. Contactless Check-in Once at the reception the onboarding of the patrons at the restaurant directly on to their table by checking their reservations and seating. Contactless Menu Complete ordering should be contactless with the help of the mobile and QR codes along with the ideal option of preordering. Contactless Dining Each item should be sanitized and there should be no need to touch menus or bills along with seamless access to sanitizers. Contactless Payments Contactless payments are a must where users can simply make payments without interacting with anyone seamlessly via the app. 
Posted by Palak FYA
Case Study

Diamond Insights Case Study

About Diamond Insights  Two diamond jewellery enthusiasts, Vishal and Raj Shah, one strong mission: make fine jewellery & natural diamonds of the highest standards accessible to all at their leanest price.  For over a decade, Vishal Shah has been popular for sourcing the best-in-class diamonds in India and Internationally.  He decided to bring a change by founding Diamond Insights; where he planned to educate his clientele all about diamonds while offering an exquisite collection of fine jewellery. Brief In order to address the market gap the founders wished to create a fully functional ecommerce website along with providing try at home as well as customized solitaire experience to its consumers. Amidst the pandemic in 2020 the founders innovated to set-up a full e-commerce website to give back diamond lovers across the globe access to luxury jewellery at never before prices unlike any other. Layout & Colour Color can help increase brand recognition and help prompt visitors on your website to take action. A good layout keeps helps users on because it makes important information easily accessible and intuitive to find. Responsive Design With responsive web design, all content and pages are flexible across all screen resolutions and devices It can improve user experience which will translate into a positive perception of your brand and business. If your customer can access your website easily on all platforms, they’re more likely to return to you for more business in the future and it more than likely means a higher conversion rate for your website  Enquire Module The concept of the customized diamonds page is to showcase the wide variety of diamonds and solitaires. Customers can then enquire for a bespoke experience with a ring of their choice specific with the stone, size and type at the best prices. Whatsapp API WhatsApp messaging can take your business communications to a whole new level of engagement: private, real-time B2C conversations. Users can tap on the target button on the Website and access the WhatsApp Business contact with ease.  CTA Button Calls to action help boost conversions by telling visitors what to do next. It doesn’t matter how professional your website looks or how easy it is to navigate, visitors will never take the next step if they don’t know how. Whether it’s telling them to call your office or order through your online store, a call to action button makes it easy for potential customers to take the plunge. Design Aesthetics Consumers look towards your site to learn more about your business and how you can serve their needs. If you have a custom website design of your site which was put together with those customer needs in mind it can lead to great conversions and leads. Here’s a customized page created by us for Diamond Insights
Posted by Palak FYA