Diamond Insights Case Study

About Diamond Insights 

Two diamond jewellery enthusiasts, Vishal and Raj Shah, one strong mission: make fine jewellery & natural diamonds of the highest standards accessible to all at their leanest price. 

For over a decade, Vishal Shah has been popular for sourcing the best-in-class diamonds in India and Internationally. 

He decided to bring a change by founding Diamond Insights; where he planned to educate his clientele all about diamonds while offering an exquisite collection of fine jewellery.


  • In order to address the market gap the founders wished to create a fully functional ecommerce website along with providing try at home as well as customized solitaire experience to its consumers. 
  • Amidst the pandemic in 2020 the founders innovated to set-up a full e-commerce website to give back diamond lovers across the globe access to luxury jewellery at never before prices unlike any other.

Layout & Colour

Color can help increase brand recognition and help prompt visitors on your website to take action.

A good layout keeps helps users on because it makes important information easily accessible and intuitive to find.

Responsive Design

With responsive web design, all content and pages are flexible across all screen resolutions and devices

It can improve user experience which will translate into a positive perception of your brand and business. If your customer can access your website easily on all platforms, they’re more likely to return to you for more business in the future and it more than likely means a higher conversion rate for your website 

Enquire Module

The concept of the customized diamonds page is to showcase the wide variety of diamonds and solitaires.

Customers can then enquire for a bespoke experience with a ring of their choice specific with the stone, size and type at the best prices.

Whatsapp API

WhatsApp messaging can take your business communications to a whole new level of engagement: private, real-time B2C conversations.

Users can tap on the target button on the Website and access the WhatsApp Business contact with ease. 

CTA Button

Calls to action help boost conversions by telling visitors what to do next. It doesn’t matter how professional your website looks or how easy it is to navigate, visitors will never take the next step if they don’t know how.

Whether it’s telling them to call your office or order through your online store, a call to action button makes it easy for potential customers to take the plunge.

Design Aesthetics

Consumers look towards your site to learn more about your business and how you can serve their needs. If you have a custom website design of your site which was put together with those customer needs in mind it can lead to great conversions and leads.

Here’s a customized page created by us for Diamond Insights