Design an e-commerce website that is eye-catching and pleasant for visitors is not an easy task. As a web designer, you must keep in mind these pointers and accordingly design a more engaging, useful and simple website. 1. Your Design Should Match with Your Products Consistency plays a vital role in making your e-commerce website work. Keeping your design comprehensible with the product that you deal with will complete the overall feel and look of your site. When designing a website, make sure that everything from images, color schemes, to text, would perfectly define your website. Anyone who would visit your website should know what you’re dealing with by just looking at the design of your website. 2. Demonstrate Proper Product and Descriptions The purpose of your e-commerce website is to sell products, therefore it is important to highlight the items on your site. Make sure you have excellent high-quality pictures as that is what has seen my the visitors and this would help them to gauge as to how the item looks in reality. The absence of the product image and lack of information would increase your bounce rate as visitors would leave the website. For better visibility and usability. Choose a layout that emphasizes your product on every page and don’t let your visitors find the page. 3. Reasonable Shipping Rates or Free Shipping We feel that most of the shoppers are attracted to those websites that offer low shipping charges or free shipping. It usually happens that you liked a product and added to cart but during checkout, you see that there are some shipping charges so the total amount payable is quite more than your budget. This makes a visitor think whether this product deserves to pay the shipping charge?. This is the reason that people often abandoned the shopping cart. 4. Appealing Shopping Cart Design Too many designers don’t pay attention to shopping carts, but it is one of the most important parts of your website. A good shopping cart can help users to add multiple items, revise an order, or remove products as easily as possible. When designing a shopping cart, make sure that you include all the product images, their reviews, and a convenient search bar for the same. Design quality must be appealing and simple as this will help you in attracting more shoppers which will increase your conversion rates. 5. Guest Checkout Many e-commerce sites today require the users to first register and create an account and then make a purchase. However, this is extremely useful as it allows you to communicate and track your customers and this is not something that customers wish to share. Customers want to make every transaction as quick and impersonal as possible and not feel forced when asked to register. It is believed that the guest checkouts help to boost your conversion rates and to reduce abandoning the cart as it removes the barrier of registration and tracking your data as security is everyone’s utmost priority. 6. Easy Checkout Process The easier the checkout process, the more customers are motivated to repurchase. So try not to make multiple pages for the checkout process as it would confuse the user, so a single and a simple page is good enough for consumers. This would increase your conversion rates as you have created an easy checkout page. 7. Provide Lots of Payment Options We have seen a lot of e-commerce sites that allows users to pay only from their visa or master card and not through any other alternative. However, if you wish to boost your sales in the long run then make sure you provide a wide range of payment options. Customers should not feel restricted with a few payment options. 8. Call to Action Call to action is one of the most important parts of your website designing. Visitors are more likely to leave your website without interacting with any of the content in the absence of CTAs. This also helps in creating a valuable database for businesses which can then be used in the future. Cta can direct the users to take the desired action, which improves your conversion rates, and ultimately it will help you to enhance engagement and performance of landing pages. 9. Keep Your Website Secure All e-commerce sites are a target for hackers and so there is a huge need to keep the store secured. So the best way to make sure that your site is secured is to have an SSL to encrypt information. With an SSL certificate, you can protect your customer’s valuable information. 10. Integrate with Social Platforms Integrating your website with social media has a lot of advantages. As now a day’s social media has become a platform to promote your brand and what new offers are going on. The data collected from visitors on social media can be used to provide suggestions on what products they may like or what are the new product which resembles their likings and reviews would build add a loyalty factor. We have been rated one of the Best Website Design and Development Company in Mumbai, FYA Media Group has a team of expert Website Designers who create beautiful, engaging, bug-free websites. Our codes are optimized in the most structured manner to create technically strong websites. Let us know how can we be of assistance to you.
We have created a list of questions that you need to ask clients before starting a website designing and development project. By getting the answers, we will also get clarity as to what is the client’s requirement. 1.Name of your domain? This is the very first step to know as to what is your domain name as this would help you to know if you have to work on the existing domain or buy a new one for them and accordingly you’ll pitch about your project. 2. Is there a tagline associated with your Logo? tagline and logo are very important, so you need to raise this point as to do they have just logo or both, so you’ll accordingly focus on the content and designing. Usually, clients with tagline have a vision behind the service they provide so it’s very important to know if they have or not so accordingly you can decide things during designing and development of the website. 3. What is the main objective behind launching this website? Before you try to understand your client’s motivation, you need to understand their own. the potential client may want a website because of their need to keep up with their competition or just because they need to spend some amount of money before the year-end. Whatever be the client’s answer to “what is the main objective behind the new website” maybe, you’re going to ask several more “whys and whats” to get to their motivations. 4. List a few websites of your competitors This is a great question because this helps you to understand their style they like but at the same time, it’s a good chance to know what works for the competition. According to the collected data and research, you make some final suggestions which could get you on good books. 5. List a few websites you like This need not be their competitor, as the client may like some of the websites designed and developed which may be from different fields so it helps us to know news things and designs, etc. 6. Do you have a hosting server or the domain of your business? Just like the name of the domain if the client already has a hosting plan or are they looking to purchase, so you need to know whether that will be done by you’ll or not. 7. Describe your business in brief The major problem that comes up with website projects is because of miscommunication between what the client wants and what the developer thinks the client does. Do a bit of research before meeting the potential client but also ask them about their business in detail as we cannot take the current website as a base and decide things and that’s why they want a new website. 8. What pages do you think needs to be there in the website according to your business? Don’t forget to ask this question, as you may think a page or two doesn’t matter much but in case of developing it takes a lot of time so it’s important to ask the client as to what all web pages they want on their website so accordingly, you know what all content, images are needed and how much time would be allowed for it. 9. List your complete product line. In case the client deals with any specific product then we should be knowing it so they should provide all the details of the product they deal with so we can focus on them and we know what product are we exactly dealing with. 10. Who would be your target audience? Another highly important question to be asked is what target audience are they looking to focus on, as this will tell you what kind of people the client wants to reach out to. so please ask the client to specify additional information about their target audience like the Age group, Industry, Nationality, Tastes, etc?. A site designed for college students and office employees would look completely different as a response to things that vary from person to person. 12. Do You Have a Brand Color or any color Palette? This looks very easy but it’s not as you have to ask two questions as to do you have any specific colors and fonts that you want us to focus on? Do you want us to use the same color on the new website too? You need to ask this as a new website often comes when the company decides to rebrand itself so they may be looking for a change then their old one so you will have to build the design with new elements altogether. if they go with the same color and font then you need to look for such fonts that are not easily available hence this question is a little trickier. 13. Do you have a soft copy of your company Logo? (Vector Image preferred) It is a very vital question, like the website, can not be made without the logo as logo portrays you as a brand and also help for brand building over a while so ask the client if they can provide the soft copy of their company logo like in the following format: Adobe Illustrator, Corel Draw or EPS so then we will be able to use it or else we need to create a whole new logo with our designers. it’s better to ask to avoid any kind of awkward communication like do the logo in the same retainer. 14. Please provide any images you would like included on your website. Without images, the website looks very boring and baseless so it’s important to have images on the website so do ask the client if they have any existing images or do you’ll need to buy the paid ones or how is it. so when you start with the website developing and designing, you need not ask if it is paid or free if they are willing to spend. We have been rated one of the Best Website Design and Development Company in Mumbai, FYA Media Group has a team of expert Website Designers who create beautiful, engaging, bug-free websites. Our codes are optimized in the most structured manner to create technically strong websites. Let us know how can we be of assistance to you.