Tag: Top Digital Transformation Trends in Fashion & Lifestyle

State of Industry: Fashion & Lifestyle
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State of Industry: Fashion & Lifestyle

What’s covered in this Deep Dive Current Digital TrendsCommonly Faced ProblemsChallenges & OpportunitiesA New Approach to Digital PromotionsFuture Trends  We have tried to take a holistic view of the industry’s approach to digital marketing & based our analysis on that. Current Digital Trends Commonly Faced Problems Optimizing the Mobile Experience While sites are being made responsive, UI is still being visualized from a desktop perspective ORM Efficient ORM is greatly lacking in today’s industry as brands rarely track indirect complaints made about them. Whereas ORM can be used to convert customers unhappy with other brands Not Enough Brand Building Apart from sales-focused campaigns, we also need to focus on creating brand awareness to build the brand in digital space Inability to Personalize Purchase Experience Personalization adds a great touch to one’s purchase experience. Providing a personalized recommendation to the consumer can add to a great consumer experience Low ROI Due to lack of brand building and poor quality traffic, digital spending tends to be high resulting in a low ROI. Community Building A business can thrive on the basis of promotion and repeat sales. If a loyal community is built who regularly purchases and promotes our brand it can add to a great word of mouth State of Digital Marketing Challenges Inability to differentiate from competitorsCustomer RetentionDiscounts and offersCustomer service Opportunities Instagram swipe up adsSnapchat adsOmnichannel ExperienceWhatsapp for Business Omnichannel Experience Providing an omnichannel experience through the convenience of online shopping and having the same customer in-store can help in giving customers a great experience.Gathering customer data and leveraging it to the fullest can prove to be a key strategy in boosting sales.Providing a personalized feed to users and recommending based on demographics and likes along with past purchase history can help in achieving maximum conversions. A New Approach to Promotion User Engagement User Retargeting Why use a Sales Funnel? Multi-level engagement with the userCreating awareness about the brandStrong retargetingHigher rate of conversionsRelevant options as per the user requirementPersonalized offers which will help us retain customers Apart from the above-mentioned points, it also helps us in building a strong brand recall Future Trends Progressive Web Apps According to Comscore, 52% of mobile media engagement made by using apps. A Progressive Web App is not only 10x faster but also lighter than regular apps making it easy to delight your consumers & increase conversions. Augmented Reality As brands look to deliver a “try before you buy” experience for shoppers who don’t want to visit stores, more uses of this technology will abound. This provides ease and convenience to users.  Micro-Influencer Campaigns Initiating campaigns with multiple Micro-influencers with a small but highly engaged audience. Campaigns with these micro-influencers can prove to be more beneficial in terms of scale as well as cost. Our entire effort is focused on making sense of complexity in brands and products. From promising startups to companies with decades of history, we create and position businesses from strategy and design to developing a complete user experience. Designing brands and products that speak to both heart & mind. -YASH SANGHVI
Posted by Palak FYA