In an era where more than 43% of the world population is connected to the internet enabling us to talk, share information and conduct business throughout the globe. As a result, we have seen more technological advancement in the near time than in the past centuries. And more and more technological advancement is going to pour in, in the second half of 2016. In 2016, we have seen various technological advancements and trends so far and few of them are here to stay for the long run. Here are our predictions as to what trends will rule the digital landscape in 2016. 1. Focus on Mobile People are not spending as much time on the desktop as they used to, they are going mobile instead. 2015 was a big year for mobile, Google recently announced that mobile traffic finally took over desktop traffic in 10 different countries and 2016 will be no exception to the rising trend of mobile-oriented content. Google has been providing web apps for quite some time now, and 2016 is going to see it become bigger. Every segment of the internet has seen a downfall of desktop traffic from banking to the social network and this trend is only going to go UP. 2. Context over Content Content is still the king, but context rules the household. Context gives strategy to your content. Content tells you what to say, but context tells you whom to say it, when to say it and how to say it. Learning about the context in which your content will be perceived gives you an edge over the others. We have seen many tech giants have opted for this strategy in past years. Prominent one being Google Now, Google Now gives you the information you might need not the information it has to offer. And in 2016 context is going to become more important than content. 3. Snapchat becomes King Snapchat is not like any other typical social media giants, it’s personal. Snapchat is more of a personal media messaging service. It’s personal in sending messages that only you can see and its feature of non-permanent media creates a sense of urgency. Snapchat is about here and now; users don’t have to worry about someone noticing and commenting on their awkward upload from two years back. And its personal approach is enabling brands and companies to engage with their viewers in a more casual way, where they can have a candid back and forth chat. 4. More Real-Time Content People don’t only want to be a part of it, they want to be a part of it as it is happening. As the technology is advancing rapidly and people are carrying more and more powerful computers with them, it’s getting easier to reach them in real-time. People are more interested in live chat raw videos than polished professional footage. They are more interested in live tweets of the show than big banner ads. With real-time content, people get a chance to be part of events transcending the geographical barrier. 5. Chatbots Bots are not new, everyone on the internet has interacted with a bot at least once. But in 2016, they are going to become more intuitive and more human-like. They can already book tickets, crack jokes and order a meal; but they are going to be more versatile and prompt. The reason for the bot-revolution is that it’s intuitive, you don’t have to scroll through various options and wait for the web page to load. You can just message a command like you are chatting with your friend. And plus it saves the user from the burden of installing tons of apps and switching between them.
Many companies earlier questioned the need for a digital media team. With the growing importance, the rising necessity is now being recognized. Social media has the ability to unlock doors to new audiences and give a truly unique way to engage with those talking about a brand. But how does one create a perfect team? The first thing to be understood when creating a digital team is to know what you are trying to sell. Are you a brand that is focused on selling your product, your creativity, your content, your concept or are you a company that sells itself as a whole. You also need to determine what is your position, who is your target market, what message do you want to spread and how you want it to reach them. Once you have planned and outlined these aspects, it’s time to start building your own team. The general mistake, when creating a digital team, is to narrow your focus on the skills of the people you hire. A golden rule to a digital dream team is: “Focus on your Employee as a Person and Not as a Resume”. It’s more important to understand what an employee is truly capable of instead of simply looking at what he brings to the table at this point. Social Media, by itself, evolves faster than we can blink our eyes. When spearheading such a mission, to have someone who is purely keyed in on his own specific skill would act detrimental to the performance of the entire team. It is essential to have an employee who is not only dynamic in nature but also motivates himself to learn more and to explore more. An employee keeps building his skills over time, but an efficient employee builds his skill and keeps absorbing and moulding new skills every day. The entire work of a Digital Team can be categorized into three main channels: 1. Liaison Client Service is one of the most challenging functions that any employee can undertake. Not only is he required to get a clear idea about the client’s vision, but it is also important to reassure the client and have a proper chain of communication. 2. Content The content writer focuses on delivering the vision of the client in the most concise, clear and correct way possible. He is burdened with the task of ensuring that there is no miscommunication of any sort to ensure that no false or incorrect or distorted information reaches the targeted audience. 3. Design The designer is the creative brain behind the entire show. He is required to be dynamic in the sense that he should understand the fine balance between being subtle and being loud. For example, if an ad jingle is too loud and in the entire pomp the true message of the product is lost, it becomes a useless expenditure for the company and for the client. In the same way, some ads require subtle designing and some require attractive designing. Therefore, a designer should be able to toggle between various aesthetics and should be able to perceive the response for all types of audiences. If you manage to employ the right people or have already reached that stage, you need to focus on your role in the agency or the company. There are two major things that you need to focus on. The first is your strategy for growth and detailing it out in terms of milestones. Basically, you are creating the path that you want to follow to reach your aim. The second thing that you need to work on is your ad spends. Ad spends is a huge part of any media marketing and therefore it cannot be ignored. This would also include some kind of budgeting and adjusting of available finances to ensure that the goals are achieved without straining the resources of the company. Lastly, it is very important to create and promote the right kind of work culture. It is not necessary to adhere to set specific norms, but it is essential that a general outline is defined. The thing about the work culture is that it will grow whether or not you want it. So it is better if you create and mould it the way you want so you get the results that you desire. It is in an atmosphere that promotes an exchange of creativity, where ideas can be freely discussed and innovation knows no boundaries, that you will find your “Perfect Digital Team”.