There have been many features introduced by various social media platforms in recent times with the one talked about the most being Snapchat. The world has been buzzing about the Snapchat Spectacles that have added an opportunity for people and businesses to go crazy over creativity. Getting my hands on them and using them for a while, these spectacles have changed my way of looking at content creation. Completely changing an individual’s perspective with the wide-angle shots and automated save to the memories, the content generated I believe is a lot more interesting and engaging. The user experience is extremely immersive. Blowing my mind with the number of creative possibilities, I definitely intend on generating a lot of internal content when it comes to our routine Monday morning meetings, meetings with various clients and of course the daily start-up news. The spectacles, I believe are sure to bring a completely new perspective when it comes to working with FYA Group as every snap would help the audience feel like they are a part of the conversation per se and it works leaps and bounds when it comes to striking that connects with the viewers. Just like everything has a different side, with having fun while playing around with these spectacles at work, our clients, be it restaurant owners or fashion magazine editors can add a different perspective to their brands. We can now go behind the scenes and give the audience a tour in the kitchen and also show what’s it like to view exclusive shows in person. Many people currently underestimate the power to carry one-on-one questionnaires on Snapchat. Building a wide audience around various platforms and urging them to ask questions via Snapchat is definitely going to help us create an entire web series and deliver the experience of first-handedly answering their questions! I believe that the spectacles are going to change the look of content creation in the digital world and it’s going to be huge when it comes to execution of creativity.
With Online Reputation prevailing way before social media existence, it’s importance has risen with the passing time. Previously, information was sought through Google with not many other transparent sources as that of curated content from various private websites. With the advent of the digital age and social media gaining it’s deserved significance, individuals realized how easy had it become to hold and voice their opinions online. It was then learned how important had it become to have a good online reputation. In today’s time, no product or service is bought before looking it up and scrolling through the reviews it has received. Every item, be it an immensely expensive one or averagely priced, each goes through a series of reviews from YouTubers and Influencers before forming public opinion. The foremost reason for building a positive online reputation is the purchasing decision that it drives. With a statistic of 80% of people purchasing a product after reading a review online and 70% purchasing on recommendations by friends, decisions have been altered by the addition of social commerce on applications to drive people to make a purchase. 84% of marketers believe that marketing efforts must be primarily focused on building an online reputation and trust us it’s number one for making a sales-worthy impression. It is a common belief of some that advertisements work better to drive people’s interest and generate sales. But as the statistics prove, a small 14% of the audience happens to trust advertisements whilst 78% trust recommendations that they read online or from their peers. Apart from reviews per se, an influencer visiting a place and seen having a good time on social media persists as a part of online reputation. With more and more people following the discovery trend where they end up trying something new, be it products, services or restaurants, online reputation acts as a crucial turning point for brands. Hence, having positivity dripping from all you have to offer to your audience is a must as it determines a brand’s success scales.
Many companies earlier questioned the need for a digital media team. With the growing importance, the rising necessity is now being recognized. Social media has the ability to unlock doors to new audiences and give a truly unique way to engage with those talking about a brand. But how does one create a perfect team? The first thing to be understood when creating a digital team is to know what you are trying to sell. Are you a brand that is focused on selling your product, your creativity, your content, your concept or are you a company that sells itself as a whole. You also need to determine what is your position, who is your target market, what message do you want to spread and how you want it to reach them. Once you have planned and outlined these aspects, it’s time to start building your own team. The general mistake, when creating a digital team, is to narrow your focus on the skills of the people you hire. A golden rule to a digital dream team is: “Focus on your Employee as a Person and Not as a Resume”. It’s more important to understand what an employee is truly capable of instead of simply looking at what he brings to the table at this point. Social Media, by itself, evolves faster than we can blink our eyes. When spearheading such a mission, to have someone who is purely keyed in on his own specific skill would act detrimental to the performance of the entire team. It is essential to have an employee who is not only dynamic in nature but also motivates himself to learn more and to explore more. An employee keeps building his skills over time, but an efficient employee builds his skill and keeps absorbing and moulding new skills every day. The entire work of a Digital Team can be categorized into three main channels: 1. Liaison Client Service is one of the most challenging functions that any employee can undertake. Not only is he required to get a clear idea about the client’s vision, but it is also important to reassure the client and have a proper chain of communication. 2. Content The content writer focuses on delivering the vision of the client in the most concise, clear and correct way possible. He is burdened with the task of ensuring that there is no miscommunication of any sort to ensure that no false or incorrect or distorted information reaches the targeted audience. 3. Design The designer is the creative brain behind the entire show. He is required to be dynamic in the sense that he should understand the fine balance between being subtle and being loud. For example, if an ad jingle is too loud and in the entire pomp the true message of the product is lost, it becomes a useless expenditure for the company and for the client. In the same way, some ads require subtle designing and some require attractive designing. Therefore, a designer should be able to toggle between various aesthetics and should be able to perceive the response for all types of audiences. If you manage to employ the right people or have already reached that stage, you need to focus on your role in the agency or the company. There are two major things that you need to focus on. The first is your strategy for growth and detailing it out in terms of milestones. Basically, you are creating the path that you want to follow to reach your aim. The second thing that you need to work on is your ad spends. Ad spends is a huge part of any media marketing and therefore it cannot be ignored. This would also include some kind of budgeting and adjusting of available finances to ensure that the goals are achieved without straining the resources of the company. Lastly, it is very important to create and promote the right kind of work culture. It is not necessary to adhere to set specific norms, but it is essential that a general outline is defined. The thing about the work culture is that it will grow whether or not you want it. So it is better if you create and mould it the way you want so you get the results that you desire. It is in an atmosphere that promotes an exchange of creativity, where ideas can be freely discussed and innovation knows no boundaries, that you will find your “Perfect Digital Team”.
It is not a surprise when we say that everything is present on social media. Pulling out a phone, there is just one thing that the world is talking about and every social networking site is filled with it! Mark Zuckerberg introduced a new concept and feature of Instagram stories wherein users can upload images and videos that disappear in a day’s time. They can also share their daily content, add filters, stickers and doodles. Doesn’t it all sound familiar? Mentioning a story, what is the first thing that pops in the head of a phone-savvy person? Of course, it’s the Snapchat Story that has been the talk on every youngster’s tongue for the past 3 years. Here’s why it is the new interesting talk of the town, Facebook has stolen the basic concepts from Snapchat and introduced an exact replica of it, calling it the Instagram Stories. The efforts and intentions of Mark Zuckerberg have been out in the open since the time he tried to buy Snapchat for about $3Billion that was turned down in no time. Announcing the introduction of Slingshot, Facebook’s version of Snapchat, was another step that displayed his efforts to drive a larger audience to his applications with most of it in vain that forced Facebook to delete the announcement later. Updates have been hoped to work constantly without many positive outcomes. Every platform on social media is competing with the other but the question of why is Facebook is so desperate to take over Snapchat arises time and again! Snapchat has grown to be the native camera of people where they instantly click and capture moments and can share the same as their story and save later. Snapchat has proved to be the more content sharing platform over Instagram over the years. Instagram is the visual application that revolves around sharing images, likes and comments when most people can’t care less about the number of double clicks they get. Users looking for something that helps them share more real-time content, more contextual content. As mentioned in one of our earlier blogs, Facebook and Snapchat are competing head-to-head with an almost equal rate of user retention and Instagram is tried to be squeezed in the war. With the same monotonous and repetitive content, despite a large number of active users, Instagram has realized the need to reinvent itself to gain even more importance and user base. With the replica version of Snapchat, Instagram has tried to have an increase in the number of daily images shared by users and steal the latter’s position as the native camera of the people. Talking about the views we share, we don’t think that Instagram is going to succeed in the same. There is a different lot of people one follows and allows to follow on each platform. It’s all about what the users are used to working on! Having the same feature on another app doesn’t help one change their choices that easy! Yes, there would be a smaller lot of people who would test it and use it just to feed their curiosity. But we don’t see Instagram Stories having a successful future till there is the active presence of Snapchat in the market. The discussion about what would be successful and what would not continue to confuse the brands as to what to do next. Adapting and trying something new is the part and parcel of being in the social media industry. Brands must jump to Instagram Stories for now as the whole world is talking about the same and everyone’s attention is on it! They can adapt and advertise themselves through Instagram stories for the time being, till the time the craze is maintained and is up! But it is advisable to not lose sight of Snapchat as it is going to remain the big-thing in the long run!
There has been a growth of 94% in Hindi content consumption, as per Google Data. This shows the impact of regional languages. Global companies have kept this fact in mind and are focusing on local dialects as a part of their strategy. This is where regional apps like Helo can help brands increase presence with an extremely targeted audience who consume content in regional language. KPMG predicts that by 2021, there will be 201 million Hindi speaking internet users. Hindi is also one of the top 10 high demand business languages. Out of the 90 million+ surveyed digital users, more than half are non-English readers and more than two-third of Hindi readers are also reading English. Regional languages have surpassed English with a 66% share in overall content consumption. Across all regional languages, News as a genre sees the highest content consumption at 67%, followed by Sports at 17% and Entertainment at 16%. Results of the study highlight that content consumption in regional languages among younger audiences is fast-growing, with consumption among Indians in the 25-34 age group being the highest. According to a study done by KPMG, 70 percent of internet users find local language digital content to be more reliable than English language content. Hence, it is extremely important for brands to move in early on this trend and look at regional social media as the next big thing! Helo is the leading social media platform made for global desis. Their mission is to add color to your life and bring everyone together, empowering you to create and share content in your own language, as well as connect with your wider community. Helo is available in 14 languages including Hindi, Telugu, Tamil, Malayalam and more. Helo is among the top apps downloaded on the Google Play store in 2018. Headquartered in New Delhi, Helo is available in India as well as in the USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android. Helo has opened up its ad properties for brands in India. Types of Ads
From the multinational brand to that restaurant around the corner, everyone is trying its hand on social media marketing. But not all of them are acing it actually they are far from even doing it right. They are unable to grasp the concept of how to market on social media.Acing a social media campaign is not an easy task and there are many mistakes that you might be doing without even realizing it. 1. Not making a plan This may sound cliched but it’s true, many fail to plan out a campaign before starting to work on it. Having a basic idea is not enough, you need to plan it out thoroughly. The platforms you are going to be on, the kind of content you need to create and the action you want your audience to take. 2. Too many platforms but not appropriate content It’s another common mistake. There are too many platforms out there and trust me you don’t need to be on all of them. Choose the platforms that you have the strongest audience on and create content according to those platforms and then cross-promote. 3. Too much brand mentions not enough value Though you are making a campaign for creating the buzz around your brand and product don’t let it hijack the entire thing. Don’t fill your posts with only brand mentions instead create content that adds value to the reader’s experience. Remember that if you are asking for their attention, pay them back with value. 4. Scheduling all your posts ahead of time It’s a rather easy and tempting mistake to make. Let’s face it, it’s a lot easier that way. You can just create all the content ahead of time and schedule it for later. But doing so you miss out on lots of opportunities and conversations because you are not participating in what everyone else is talking about. 5. You haven’t tried that new fancy feature Social platforms are fighting to stay alive ( and outdo each other) so the major platforms are constantly rolling out new features every now and then to help both individuals and brands. Be more prompt to try out the new features next time and see if your brand can benefit from it.
Snapchat, the most widely used image messaging application never fails to bring in unique updates from time to time. In October 2016 Snapchat Inc. introduced a pair of connected sunglasses called the Snapchat Spectacles. Intended to provide an impeccably exciting experience, these funky looking glasses were strategized to be sold as uniquely. Wending machines known as the SnapBots were placed at different locations across the USA, disclosing a particular one only a day prior to sell these little snippet recorders. Being the first hardware product launched, Snapchat now tries to portray itself as much more than just an application. Agencies getting their hands on these innovators have now handed a few to their clients for a first-hand experience. Bringing a bigger shift in the face of the industry, Spectacles have overdone other live features on platforms such as Facebook Live and Periscope which hadn’t been taken as seriously prior. Snapchat has made it a point wherein the client needs to get involved in the duration of content on Social Media. The involvement of brands in terms of what and how creative strategies can be put in place to come up with interesting contextual content to engage with the audience has been proved mandatory after the announcement of Snapchat Spectacles. With multiple duplications of its features by Facebook and Instagram, Snapchat has yet not been replaced as the native camera. Despite Instagram’s high user-base, it has yet not been able to achieve as much engagement on its stories as compared to Snap stories which have proven to be a major setback for the platform itself. Focusing and pushing the idea of not making it necessary to pull out your phone to capture experiences, Snapchat has introduced a safer version of Google glasses with one of the side cameras lighting up while recording a video. With the chance of going crazy over experiences, Snaptacles have changed how we capture the moments forever!
Defining an Objective It is extremely important to define what you wish to achieve from social media activations.Likes, followers, grids, posts but what is the purpose?Having a clear unidirectional objective will help in planning campaigns, media spends & make your social media activity measurable. If you don’t know where you want to go, how can anyone take you there? Planning Content Content is usually focused on communicating the what, how & why but from the audience perspective, it needs to pass the ‘So What’ test. Your post has reached them, it even made them pause & see it, but once the information is consumed, it must go beyond just being more content in their feed. Your posts may look great to you & your known circle, but does the audience care? Defining an Audience An audience may interact with multiple brands online but never become paying customers & vice versa.So who do you want to engage?Are they decision-makers?And if you even reach the decision-makers are they the ones that will take the communication further? Planning the user journey is critical to achieving success on social. Choosing kinds of Posts Informative It’s easy to assume basics about your brand, but a good digital strategy assumes nothing. So never ignore stating the basics & having a long term consumer education strategy. Engaging Not all posts will or need to go viral, but having one such activation every so often can boost brand awareness tremendously. Conversion based When you know you want to sell, be honest. Users are a lot more likely to convert when they are clear on what journey they are stepping into. This will also result in better quality leads. Knowing the Basics The Requirements A brand brief, a photoshoot, logo open files are just basic requirements to kick off the activities. A Website A website adds validation to your brand. Most users would like to see a website before actually converting. SEO Your creatives lead to engagement & curiosity around your brand,, but when they search for you on Google will your site show up? Organic Growth Organic reach & growth is dead. If you have 100 followers & you post something it will barely be seen by 12-15 people. Using your Team They are your first audience & endorsers. They need to engage, share & be the voice of your brand while maintaining basic post hygiene. Social Media Ads These are key to build a following & engagement for your brand, These can’t be skipped or avoided. Kinds of Social Media Ads Lead Generation – The Funnel Going Beyond Social Content Marketing A thought leader is always looked at with industry authority or a future-ready brand & content marketing is the way to achieve this position. Google Search SEO while effective takes a long time, so for immediate or seasonal keywords Google Search can help boost results. Google Display Banner ads have extremely low CTR but have probably some of the highest possible digital reaches, so use them tactfully. Remarketing Remarketing is simple, it tracks users engaging with the brand & goes back to them with contextual ads to push them to the conversion point. Thinking Regional In the next 3 years close to 200 million users will come online from Tier 2 -3 cities, English isn’t going to be the language to interact with them. Thinking Audio Podcasts are an excellent way to reach a completely new audience, building a unique positioning for your brand & that content has to be repurposed across your social profiles. “Posts are not seen by users daily or chronologically. So good designs may be attractive but post specific micro storytelling will always work better to establish a longer-term connection between the brand & the audience.” Yash Sanghvi