Category: Blogs

Tips & Tricks to Work from Home
Blogs

Tips & Tricks to Work from Home

During these tough times amidst the COVID-19 it is fairly easy to lose your sanity while working from home. Most people suffer from this fatal flaw — ‘Lack of Planning.’ The most valuable thing we have today is time, now more than ever! We want to watch shows on our own time, we want to reply back to texts at our own time, etc. It is extremely important to follow a few important yet simple steps while working from home. 1. Routine It is extremely important to set a routine for yourself on a daily basis. It does not have to be the exact same routine as you now have some time as basic as your daily commute time. You are free to do what makes you happy in this extra time you have gained. If you wish to be productive, be productive, if you wish to relax please feel free to do so. Other than this, set a regular work routine throughout the day to complete all essential tasks assigned to you and make sure to stick to the routine with a few breaks for meals and regular walks around the house.  2. To-do lists We swear by these and we make them and keep them updated regularly! We used to write these but have now moved to a digital one to be able to allocate specific times to be able to complete these tasks. It’s a simple concept; you can’t get everything done without knowing what everything includes. 3. Collaborative Tools We at FYA Media Group use tools like Asana and Slack on a regular working day as well. This further benefits during these WFH days. Asana is a fundamental task management app that helps our whole team with their daily tasks, to-do lists and helps everyone stick to deadlines. Slack is an internal communication tool that lets the team chat with one another and share files for daily work. 4. Work Area Setting up a dedicated work area helps one work in that area as one knows it is dedicated to working. If one sits to work where one sleeps it is natural one will tend to get more lethargic there. 5. Communicate Constant communication with the team is extremely important during these WFH days. These can be general calls or video calls through the day. A little extra communication when it comes to keeping the team updated on your work progress is extremely important while working from home. 6. Minimize This is a difficult one! Is it really possible to allow only a specific amount of time and then try to get it done in an even shorter amount of time? Well, we think so! For example, we now go into con calls with a fixed list of points to discuss, mail them to the others an hour before the call and try to ensure everyone stays on track. 5 minutes saved on 10 calls is almost an hour added to the day. Try it, it might take a while to get a hold of but this is the real key to productivity. Hope you found these tips helpful and if you have any more do please share them in the comments below.
Posted by Palak FYA
What Is Perishable Mobile App Content?
Blogs Software Development

What Is a Perishable Mobile App?

We can develop a demo app in 48 hours. The apps can go live within 3 weeks. Any webpage can be made a part of the app. A single framework can be used throughout the year as multiple apps for a variety of purposes. Push Notifications to all users or location-specific. The apps work seamlessly across iOS and Android. Complete Integration with our analytics system. The  Concept: Socialive is proprietary software developed by FYA to develop mobile apps for Android and iOS. The apps created using Socialive are highly customizable but the USP is that the apps can be made to be perishable. Yes, perishable! The apps can be kept live for a week, month and year or even a lifetime. This allows the user to mobile to push boundaries that seemed brilliant but the execution seemed nearly impossible. Corporate: Employee Engagement Programs. Employee / Customer Survey. Ecommerce Integration. Media Events. Conferences. CSR Activities. Recruitment / Orientation. Performance Appraisals. Suggestions / Grievances. Product / Service Launch.Lead Generation.Online Training Sessions / Webinars.Policy Change Announcements.Fund Raising Events.Social Media Integration.Google Calendar Integration. Events:  Registrations.Sponsor Features. Location-based engagement Programs.Itineraries / Agenda with location integration.Speaker Profiling linked to agenda and their personal links. Live video feed. Live posting by users. Lead Generation. Catalogs. Contests. Audio Integration. Coupon Integration. Social Media Integration. Weddings: Couples Story Messages to the couple Important Numbers. Google Map Integration. Travel Coordination. Sneak Peek into Sangeet Prep. Live posting by guests. Daily Itineraries. Live video feed. Restaurants: Menu. Restaurant Pictures. Home Delivery Ordering. Reservations. Feedback Forum. Contact Forum with location integration. Loyalty Program Integration. Coupon Integration. Click to Call. Social Media Integration. Google Map Integration.
Posted by Palak FYA
Brand Guidelines
Blogs

Brand Guidelines

FYA Media Group We are an old name in an ever-changing game of new things. Great work is our promised differentiation. Our new identity doubles down on our core that everything we do must start with emotion and end with eye-grabbing design, heartfelt stories, and mindful experiences. Profile FYA – The Agency has flourished & serves some of India’s largest companies with everything from the engaging audience, creating tech to building brands in this digital realm. Content BrandLogoTypographyColorsPrintContact Brand Identity We help companies reach their audiences not only digitally, but also emotionally. Because in order for branding to trigger powerful responses, you first have to make the audience feel something. With equal parts rational and philosophical, we conjure up creativity that leaves an impression on people. It’s how brands become friends, products find meaning, and new ideas become contagious. Our LOGO When we added ‘Group’ to our name, it was to showcase our multiple verticals & broad offerings. Today some of those verticals have grown & become their own companies, while some have failed or been internalized. LOGO Graphics Take a moment to think about how you apply spaces in the logo.Always leave the logo some space to breathe to ensure it’s visibility and impact. No graphic elements of this kind should invade in this zone. Backgrounds You should always have the option of having your logo files provided in monochrome, and with a transparent background. This way you can use different variations of your logo in the appropriate concept. However, the more places you can display your logo in its pure form the stronger your brand association will form in the mind of the viewer, and the more memorable your logo will be (repetition is key). Color Palette Our brand is underpinned with a color palette designed to be fresh, modern and distinctive. Different combinations of color can dramatically change the tone and appearance of the document so it is important to consider how they work together.Colors are one of the most important things to transfer a brand to the customer. To help achieve greater brand recognition it is important that our color palette is applied consistently. Our Aim Move forward Grow together as a team Pushing boundaries to create something unique Thank You!
Posted by Palak FYA
Don’t be a Romantic!
Blogs

Don’t be a Romantic!

Starting your own business has never seemed more cool or exciting than right about now. Everyone wants to do a startup and raise a million dollars! It’s a good dream to have; it’s also probably never been easier to get investors to believe in half-baked ideas that might one day find a mass audience. The problem lies in the vision. Let me explain, any idea that a person believes in seems exciting. We now tend to fall so much in love with this idea and that all sense of practicality fails to reach us and there is reason feeling guaranteed success! The idea only seems to be missing the fuel of money and funding seems to be the one sole goal for the entrepreneur. Now, I hate to shatter this dream but funding or money isn’t the secret to success. Startups like Food Panda, FabFurnish, TinyOwl, Housing.com, and many others are proof of this. I follow startups, VCs’, rounds of funding very closely because it’s very important to understand market trends, mistakes and what has been done right. While everyone obsesses overvaluations in the words of the Softbank’s President Nikesh Arora, “To live up to these valuations, there is a need for perfect execution!” So stop being a romantic and falling in love with ideas. Be passionate but practical because, in the end, the only thing that matters is execution! I will be writing a part two to this real soon about what a startup should focus on.
Posted by Palak FYA
How Social Media has Become a Ubiquitous Part of Our Daily Life
Blogs

How Social Media has Become a Ubiquitous Part of Our Daily Life

Let’s be honest, I don’t think most of us would want to spend a day away without our smartphones. There is so much talk about social networks and social media everywhere. These conversations of eCommerce, valuations and the sheer time we spend on them have blended into our everyday lives. The question is what is social media and how did it become such a crucial part of our life. Social networks have opened new horizons of devising and learning new information, sharing ideas and connecting with others. Social media has notably changed the way people interact and carry on with their everyday lives on social networks. People using the internet, spend most of their time on social media sites. Realistically speaking the consumer-facing the internet is only about 20 years old. The impact of this on our lives is unimaginable! Just put it into numbers, Facebook has 1.65 billion monthly active users, with each user spending an average of 10–20 minutes a day on it. So the way I look at it, social media is the current state of the internet. The only thing that matters is where people invest their time and attention. Social media, these days have greatly changed the way people spend their leisure time, so it is difficult not to acknowledge that we as humans are living through the greatest cultural shift in communication and content consumption since the invention of the telephone and television. Only a few things have had this influence on people as Social media. These sites are certainly a step toward world globalization. There is a range of social media sites available, you can find any to suit your convenience and lifestyle. From Twitter to Facebook and Google+, something is available for everyone who wants to connect.
Posted by Palak FYA
Top Trends Of 2016 That Will Surely Give A New Direction To The Digital World!
Blogs

Top Trends Of 2016 That Will Surely Give A New Direction To The Digital World!

In an era where more than 43% of the world population is connected to the internet enabling us to talk, share information and conduct business throughout the globe. As a result, we have seen more technological advancement in the near time than in the past centuries. And more and more technological advancement is going to pour in, in the second half of 2016. In 2016, we have seen various technological advancements and trends so far and few of them are here to stay for the long run. Here are our predictions as to what trends will rule the digital landscape in 2016. 1. Focus on Mobile People are not spending as much time on the desktop as they used to, they are going mobile instead. 2015 was a big year for mobile, Google recently announced that mobile traffic finally took over desktop traffic in 10 different countries and 2016 will be no exception to the rising trend of mobile-oriented content. Google has been providing web apps for quite some time now, and 2016 is going to see it become bigger. Every segment of the internet has seen a downfall of desktop traffic from banking to the social network and this trend is only going to go UP. 2. Context over Content Content is still the king, but context rules the household. Context gives strategy to your content. Content tells you what to say, but context tells you whom to say it, when to say it and how to say it. Learning about the context in which your content will be perceived gives you an edge over the others. We have seen many tech giants have opted for this strategy in past years. Prominent one being Google Now, Google Now gives you the information you might need not the information it has to offer. And in 2016 context is going to become more important than content. 3. Snapchat becomes King Snapchat is not like any other typical social media giants, it’s personal. Snapchat is more of a personal media messaging service. It’s personal in sending messages that only you can see and its feature of non-permanent media creates a sense of urgency. Snapchat is about here and now; users don’t have to worry about someone noticing and commenting on their awkward upload from two years back. And its personal approach is enabling brands and companies to engage with their viewers in a more casual way, where they can have a candid back and forth chat. 4. More Real-Time Content People don’t only want to be a part of it, they want to be a part of it as it is happening. As the technology is advancing rapidly and people are carrying more and more powerful computers with them, it’s getting easier to reach them in real-time. People are more interested in live chat raw videos than polished professional footage. They are more interested in live tweets of the show than big banner ads. With real-time content, people get a chance to be part of events transcending the geographical barrier. 5. Chatbots Bots are not new, everyone on the internet has interacted with a bot at least once. But in 2016, they are going to become more intuitive and more human-like. They can already book tickets, crack jokes and order a meal; but they are going to be more versatile and prompt. The reason for the bot-revolution is that it’s intuitive, you don’t have to scroll through various options and wait for the web page to load. You can just message a command like you are chatting with your friend. And plus it saves the user from the burden of installing tons of apps and switching between them.
Posted by Palak FYA
If You Don’t Understand People, You Can’t Understand Business
Blogs

If You Don’t Understand People, You Can’t Understand Business

Humans are social animals; we interact with each other, share information, opinions, and experiences. It’s with this interaction that we build relationships, relationships that are the building blocks of a community and a society. A community is a group of individuals who share a set of common values and beliefs, and so is an organization. Here is a list to make the point that, if you don’t understand people, you can’t understand business. 1. Meeting People Despite all the technological revolution you still have to interact with people in person, you have to be there to carry out the business, and when all your customers, colleagues, employees are human it becomes very important to understand people if you want to understand business. Understanding people involves studying the way people work, their individual styles, what attitudes and perceptions they bring to work, how they interact with a team and the nature of their hopes, dreams, and desires. 2. People = Business Have you ever heard of people less business? Neither have we. People are what you build your business around. When you understand them better, you understand your business better. When you are good at understanding your company’s and customer’s needs and concern, it shows. You can work on your business plan better to make it work, and your plans are more optimized to produce the end product 3. Understanding Builds Trust You don’t trust strangers, do you? You just can’t. Yet building trust is the most crucial aspect of doing business, just knowing that a person is good at doing something doesn’t build trust it builds reliability and appreciation. To trust someone you need to know that person. You must understand the person you work with in order to trust them, which results in better work. 4. They Influence You Remember how your mother used to warn you about bad influence when you were young? Her words are still true. The people you surround yourself with influence your behavior and decisions. The kind of people you collaborate with influences the work culture of your organization, and they influence the way your company conducts itself. 5. Understanding Improves Teamwork Understanding each other is one of the key ingredients in buildings a great soccer team, and a company is not much different. Your colleagues are your teammates. Understanding people you work with helps you to work better as a team and in turn amplify your strengths and make up for the weaknesses. ‘People’ do you get it? That’s the whole point.
Posted by Palak FYA
Developing Better Culture for Employees
Blogs

Developing Better Culture for Employees

In the last few blogs, I was talking about the responsibilities that you have as an entrepreneur. However, entrepreneurs solely cannot run a company. There are many factors that drive the business ahead. Of course, as a leader, you must know what are those attributes that help you go further with your goals. *Goals! Remember your goals for the company are not only yours, they belong to your employees as well* Identify those attributes and their roles, know where they fit in and their potentials. Hire people for their passion and commitment first, experience second and credentials third. There’s no shortage of CVs out there, but find those who have the same interest as yours. Ask them the right questions: What do you love the most about your chosen career? What course interested you in school? What’s your motivation? What do you expect from your career? Have an idea of what your potential employee believes in! As you choose the right employees, meet them, sit with them to discuss what is going well and what isn’t. It’s important to note your success, but it’s as important to analyze your weakness and losses at the same time. It takes a rich workplace culture to identify when things go around well and resolve the issues. Communication does not just mean talking, but also equally stress upon listening. A fertile culture grows around people who listen to what happens beyond the walls. What is trending in the market? What developments are going on, which can or cannot affect us? What does the target audience prefer? *Employees are a part of the same audience* Traditional workplace fashion is just so mainstream and monotonous. Take a step ahead of the changing world and be the change you expect.
Posted by Palak FYA
What’s 5 Minutes’ Worth?
Blogs

What’s 5 Minutes’ Worth?

I think most people I know suffer from this fatal flaw — ‘Lack of Planning.’ The most valuable thing we have today is time, now more than ever! We want to watch shows on our own time, we want to reply back to texts at our own time so much so that we now get annoyed when another human being calls us up because the conversation they want to have is not at our time. Think of the 5 minutes of extra sleep in the morning, isn’t it the best?! So do you really think you are making the most of your time? I make a very sincere effort to do so, I am writing this on a flight after having an 18 hour day. I also want to be clear that when I say make the most of your time I don’t mean in terms of work! For all the traffic jams you get stuck in or the time you spend traveling, all the procrastination we do through every single day even with the smallest tasks; think of all the phone calls to loved ones, audiobooks or actual books, people that could have been met with just a little bit of planning and effort. As far as your entrepreneurs are concerned I am sure that you feel you have no time for absolutely anything while trying to do everything. Here are a few tips that can make a small difference: 1. To-Do Lists I swear by these and I make them and keep them updated regularly! I used to write these but have now moved to a digital one to be able to allocate specific times to be able to complete these tasks. It’s a simple concept; you can’t get everything done without knowing what everything includes. 2. Delegate There’s a difference in being involved and informed. As a leader and a passionate one it feels crucial to be a part of every small thing, but trust your team, identify the reliable managers and give them a chance; the responsibility will make them feel appreciated and give you a chance to do more. 3. Minimize This is a difficult one! Is it really possible to allow only a specific amount of time and then try to get it done in an even shorter amount of time? Well, I think so! For Example, I now go into con calls with a fixed list of points to discuss, mail them to the others an hour before the call and try to ensure everyone stays on track. 5 minutes saved on 10 calls is almost an hour added to the day. Try it, it might take a while to get a hold of but this is the real key to productivity. I hope you found these tips helpful and if you have any more do please share them in the comments below. P.S. — My current goal is to get 30 hours of work done in a 24 hour day!
Posted by Palak FYA
Don’t be a Romantic! — Part Two
Blogs

Don’t be a Romantic! — Part Two

In our last blog, I explained why it can be dangerous to fall in love with ideas and lose focus on execution. So considering that what should a startup be focusing on? Here are the three things that can make or break a startup: 1. Structure It is very important to understand that a business has a legal side and having the right paperwork goes a long way. Also, think of structure in terms of the people that become a part of your business and what core functions will they be executing. Managing people is a core part of a successful startup because your team can be your biggest asset but also remember they come with a fixed cost that will be a major chunk of your burn. Remember, as an entrepreneur you can’t do everything on your own! 2. Profitability There are a lot of startups that focus on the adoption of their services and products versus profitability. Keep your eyes on the prize. While investors are ok with startups bleeding for a few years in order to become a mass accepted service/product, this usually motivates people to lose sight of the cost of customer acquisition and then most things go downhill from there. Any resource whether time, energy or money is spent must have a measurable and acceptable return on investment! 3. Scalability No one wants to invest in or run a company that can’t grow beyond its first ten customers. There must be constant innovation and growth because that is an undefined goal of every startup. It’s crucial to keep an eye on the competition, changes in technology and ensuring your concept is future proof. Someone bought 500 horses a day before the car was invented!
Posted by Palak FYA