Case Studies

TikTok vs Instagram
TikTok vs Instagram

In the last 5 years, there have been many social media platforms that have come and gone. The two most popular platforms in the last 5 years have been Instagram and TikTok.

TikTok Brand Campaigns
TikTok Brand Campaigns

India is the biggest market for TikTok in terms of the number of users after China. It has amassed about 200 million users in India and poses a serious threat to the dominance of social networking giant Facebook.

What Made Pokemon Go So Popular and How Brands Can Take Advantage of It
What Made Pokemon Go So Popular and How Brands Can Take Advantage of It

People tend to walk the same lane as that walked down by the crowd. It’s hard to decide whether watching grown-up babies playing Pokemon Go with their eyes stuck on their phones while on the road is crazy enough or not. Surviving on the nostalgic craze, the world has come to know what the game is about, but not many seem to know the not-so-random success of the game.

The State of Social Media 2016
The State of Social Media 2016

How many people do you think care about a product or a service, they may use it but do they really care about it? On the other hand, how many companies really care about their potential customers, not the sales or giving customized recommendations but actually care about them? In both cases, the answer is unsurprising, not many if not none at all.

How We Intend To Creatively Use Snapchat Spectacles For Business

There have been many features introduced by various social media platforms in recent times with the one talked about the most being Snapchat. The world has been buzzing about the Snapchat Spectacles that have added an opportunity for people and businesses to go crazy over creativity. Getting my hands on them and using them for a while, these spectacles have changed my way of looking at content creation.

Raheja Universal Case Study
Raheja Universal Case Study

Raheja Universal is one of the most well known and reputed brands in the real estate sector. They have completed Landmark Commercial projects: Raheja Chromium, Raheja Centre-Point. Raheja Plaza. Raheja Titanium and Stanchart Tower.

Thinking Social Media 101
Thinking Social Media 101

It is extremely important to define what you wish to achieve from social media activations.
Likes, followers, grids, posts but what is the purpose?

Using WhatsApp Business API
Using WhatsApp Business API

Whatsapp for Business via their website is openly available for small businesses.

State of Industry: Real Estate
State of Industry: Real Estate

What’s Covered in this Deep Dive
1. Current Digital Trends
2. Commonly Faced Problems
3. Challenges & Opportunities
4. A New Approach to Digital Promotions
5. Future Trends

State of Industry: Hospitality
State of Industry: Hospitality

What’s covered in this Deep Dive
1. Current Digital Trends
2. Commonly Faced Problems
3. Challenges & Opportunities
4. A New Approach to Digital Promotions
5. Future Trends

State of Industry: Education
State of Industry: Education

What’s Covered in this Deep Dive
1. Current Digital Trends
2. Commonly Faced Problems
3. Challenges & Opportunities
4. A New Approach to Digital Promotions
5. Future Trends

State of Industry: Fashion & Lifestyle
State of Industry: Fashion & Lifestyle

What’s covered in this Deep Dive
1. Current Digital Trends
2. Commonly Faced Problems
3. Challenges & Opportunities
4. A New Approach to Digital Promotions
5. Future Trends