Adwords and SEO are not competitors but they are two powerful tools available at one’s disposal.
Google Analytics is the premier and most important tool to do a detailed analysis of one’s website. To gain detailed insights into the visitors of one’s website, how much time a user is spending on a certain page, the flow and overall behavior when one is on the website is key.
What is a brand personality? Each human is said to have a certain type of personality, the same applies to a brand when the brand is given such characteristics which can be defined as the personality of that brand.
India is the biggest market for TikTok in terms of the number of users after China. It has gained about 200 million users in India and is providing immense competition to the social media giants like Facebook & Instagram.
There has been a growth of 94% in Hindi content consumption, as per Google Data. This shows the impact of regional languages.
During these tough times amidst the COVID-19 it is fairly easy to lose your sanity while working from home. Most people suffer from this fatal flaw — ‘Lack of Planning.’
Socialive is proprietary software developed by FYA to develop mobile apps for Android and iOS. The apps created using Socialive are highly customizable but the USP is that the apps can be made to be perishable.
We are an old name in an ever-changing game of new things. Great work is our promised differentiation. Our new identity doubles down on our core that everything we do must start with emotion and end with eye-grabbing design, heartfelt stories, and mindful experiences.
Humans are social animals; we interact with each other, share information, opinions, and experiences. It’s with this interaction that we build relationships, relationships that are the building blocks of a community and a society. A community is a group of individuals who share a set of common values and beliefs, and so is an organization.
Let’s be honest, I don’t think most of us would want to spend a day away without our smartphones. There is so much talk about social networks and social media everywhere. These conversations of eCommerce, valuations and the sheer time we spend on them have blended into our everyday lives. The question is what is social media and how did it become such a crucial part of our life.
In an era where more than 43% of the world population is connected to the internet enabling us to talk, share information and conduct business throughout the globe. As a result, we have seen more technological advancement in the near time than in the past centuries. And more and more technological advancement is going to pour in, in the second half of 2016.
In the last few blogs, I was talking about the responsibilities that you have as an entrepreneur. However, entrepreneurs solely cannot run a company. There are many factors that drive the business ahead. Of course, as a leader, you must know what are those attributes that help you go further with your goals. *Goals! Remember your goals for the company are not only yours, they belong to your employees as well*
Starting your own business has never seemed more cool or exciting than right about now. Everyone wants to do a startup and raise a million dollars! It’s a good dream to have; it’s also probably never been easier to get investors to believe in half-baked ideas that might one day find a mass audience.
Our last blog, I explained why it can be dangerous to fall in love with ideas and lose focus on execution. So considering that what should a startup be focusing on? Here are the three things that can make or break a startup:
I think most people I know suffer from this fatal flaw — ‘Lack of Planning.’ The most valuable thing we have today is time, now more than ever! We want to watch shows on our own time, we want to reply back to texts at our own time so much so that we now get annoyed when another human being calls us up because the conversation they want to have is not at our time.
In today’s competitive world, there’s one thing that each one of us seeks, Growth!
FYA has always looked at growth from a very “NOW” perspective. Living in the digital world, we soon noticed that technology is changing too fast and so is our growing dependency on it. The trends come in and fade away at a pace so quick that publishers, businesses and agencies are all failing to keep up with it.
Marketing itself is a very open term has made people have various opinions. With various aspects involved within the term such as ATL, BTL, digital engagement etc, everyone’s perspective about the same differs from the other.
With Online Reputation prevailing way before social media existence, it’s importance has risen with the passing time. Previously, information was sought through Google with not many other transparent sources as that of curated content from various private websites.
The only thing that a startup usually focuses on its survival. Many founders struggle and thus fail to find the time to define the culture they aspire to follow! You set one for yourself or not, a culture exists at all times. Culture drives the value of the business but if non-defined, creates negation in the smooth working environment. So why allow an uncontrolled negative culture to take over the attitudes of the employees when you can set a rightly motivated one?
Many companies earlier questioned the need for a digital media team. With the growing importance, the rising necessity is now being recognized. Social media has the ability to unlock doors to new audiences and give a truly unique way to engage with those talking about a brand. But how does one create a perfect team?
With an overwhelming spiral of uncontrolled promotional techniques, brands have been forced to come up with different ways to spread a word about themselves. Influencer Marketing is something that doesn’t fail to force its impact in the market. The people who have the knowledge and power to sway the sentiments of the audience have now been the “go-to” advisors of all times.
With the growing importance and reliability on Social Media, it has been extremely crucial for brands and businesses to establish their presence on the same. A countless array of internet-based tools and platforms, Social Media has emerged to be a career path to be chosen in itself.
Snapchat, the most widely used image messaging application never fails to bring in unique updates from time to time. In October 2016 Snapchat Inc. introduced a pair of connected sunglasses called the Snapchat Spectacles. Intended to provide an impeccably exciting experience, these funky looking glasses were strategized to be sold as uniquely.
Entrepreneurship seems like a very romantic idea. After all, who wouldn’t want to be an owner of their own business? But the path to entrepreneurship is far from a rosy dream. It’s filled with hard work, dedication and planning.
After having an opportunity of conversing with a crowd of college students recently, I have come to realize that the “entrepreneurship is cool” trend has been successful in prevailing through the years. I believe that following the trend has made most of them go wrong while taking the crucial decisions of their life. Most of them don’t seem to know what it is about and what it entails until they get into it.
Every activity at office has an impact on the quality of the work. Developing and maintaining an interactive and fun culture has proven to retain employees. To make it happen, its important to break the ice between the co-workers. Try the following fun activities to break the ice!
Everyone who works goes through the phases when they are either highly positive and energetic or extremely low on energy. There are days when work just doesn’t seem to be coming easy and those are the times when one really needs to find motivation within themselves.
I believe that I am extremely blessed to be able to contribute as much as I can to those in need. The organization that has given me the opportunity and I am very closely associated with is “Children’s Cancer Care”, an NGO that a couple of people and I started about 2 years ago!
The most stereotypical belief about clients is that they are made only for billing amounts!
We all have fun at the workplace, in the meeting, around dining table… (actually, you can say everywhere you can think of).
The most stereotypical belief about clients is that they are made only for billing amounts!
We take immense pride in sharing our views as to how we never look at our clients from that perspective.
In today’s time, every brand seems to be running or planning to run campaigns on social media.
Why? Doesn’t this question keep rising? Despite the increase in the number of messaging apps and changes in algorithms of social media platforms, campaigns have consistently proved to be effective in getting engagement from the audience.
These are extremely crucial to any social media strategy, specifically, because most people try to do one or two of them but do not get all of them right. It’s also because most of the people learning social media on their own are not getting educated in the depth of Social Media.
Can you have fun, working hard to meet the deadlines?
Well, you certainly can.
That’s the only way we, at FYA Group, know anyway. We don’t only work for the sake of working, we work because it’s fun. We don’t work with seriousness; we work with dedication. I can go on and on but sum it up,