Blogs

Developing Better Culture for Employees
Developing Better Culture for Employees

In the last few blogs, I was talking about the responsibilities that you have as an entrepreneur. However, entrepreneurs solely cannot run a company. There are many factors that drive the business ahead. Of course, as a leader, you must know what are those attributes that help you go further with your goals. *Goals! Remember your goals for the company are not only yours, they belong to your employees as well*

Don’t be a Romantic! — Part Two
Don’t be a Romantic! — Part Two

Our last blog, I explained why it can be dangerous to fall in love with ideas and lose focus on execution. So considering that what should a startup be focusing on? Here are the three things that can make or break a startup:

What’s 5 Minutes’ Worth?
What’s 5 Minutes’ Worth?

I think most people I know suffer from this fatal flaw — ‘Lack of Planning.’ The most valuable thing we have today is time, now more than ever! We want to watch shows on our own time, we want to reply back to texts at our own time so much so that we now get annoyed when another human being calls us up because the conversation they want to have is not at our time.

We’re Growing And Here’s What Can Be Expected From Us In 2017!
We’re Growing And Here’s What Can Be Expected From Us In 2017!

In today’s competitive world, there’s one thing that each one of us seeks, Growth!
FYA has always looked at growth from a very “NOW” perspective. Living in the digital world, we soon noticed that technology is changing too fast and so is our growing dependency on it. The trends come in and fade away at a pace so quick that publishers, businesses and agencies are all failing to keep up with it.

Everyone Has An Opinion On Marketing, Here’s Ours!
Everyone Has An Opinion On Marketing, Here’s Ours!

Marketing itself is a very open term has made people have various opinions. With various aspects involved within the term such as ATL, BTL, digital engagement etc, everyone’s perspective about the same differs from the other.

Why We Love Working at the Fya Group!
Why we love working at the FYA group!

Can you have fun, working hard to meet the deadlines? Well, you certainly can.
That’s the only way we, at FYA Group, know anyway. We don’t only work for the sake of working, we work because it’s fun. We don’t work with seriousness; we work with dedication. I can go on and on but sum it up,

How Online Reputation Can Make or Break Your Brand
How Online Reputation Can Make or Break Your Brand

With Online Reputation prevailing way before social media existence, it’s importance has risen with the passing time. Previously, information was sought through Google with not many other transparent sources as that of curated content from various private websites.

How to Cultivate a Winning Culture at Startup
How to Cultivate a Winning Culture at Startup

The only thing that a startup usually focuses on its survival. Many founders struggle and thus fail to find the time to define the culture they aspire to follow! You set one for yourself or not, a culture exists at all times. Culture drives the value of the business but if non-defined, creates negation in the smooth working environment. So why allow an uncontrolled negative culture to take over the attitudes of the employees when you can set a rightly motivated one?

Creating a Social Media Team
Creating a Social Media Team

Many companies earlier questioned the need for a digital media team. With the growing importance, the rising necessity is now being recognized. Social media has the ability to unlock doors to new audiences and give a truly unique way to engage with those talking about a brand. But how does one create a perfect team?

How Influencers Help To Spread A Word About The Brand
How Influencers Help To Spread A Word About The Brand

With an overwhelming spiral of uncontrolled promotional techniques, brands have been forced to come up with different ways to spread a word about themselves. Influencer Marketing is something that doesn’t fail to force its impact in the market. The people who have the knowledge and power to sway the sentiments of the audience have now been the “go-to” advisors of all times.

Why To Choose A Career In Social Media
Why To Choose A Career In Social Media

With the growing importance and reliability on Social Media, it has been extremely crucial for brands and businesses to establish their presence on the same. A countless array of internet-based tools and platforms, Social Media has emerged to be a career path to be chosen in itself.

Snapchat Spectacles
Snapchat Spectacles

Snapchat, the most widely used image messaging application never fails to bring in unique updates from time to time. In October 2016 Snapchat Inc. introduced a pair of connected sunglasses called the Snapchat Spectacles. Intended to provide an impeccably exciting experience, these funky looking glasses were strategized to be sold as uniquely.

5 Tips to Entrepreneurs
5 Tips to Entrepreneurs

Entrepreneurship seems like a very romantic idea. After all, who wouldn’t want to be an owner of their own business? But the path to entrepreneurship is far from a rosy dream. It’s filled with hard work, dedication and planning.

Best Way to Prepare Yourself for Entrepreneurship
Best Way to Prepare Yourself for Entrepreneurship

After having an opportunity of conversing with a crowd of college students recently, I have come to realize that the “entrepreneurship is cool” trend has been successful in prevailing through the years. I believe that following the trend has made most of them go wrong while taking the crucial decisions of their life. Most of them don’t seem to know what it is about and what it entails until they get into it.

Ways to Break the Ice With New Co-workers
Ways to Break the Ice With New Co-workers

Every activity at office has an impact on the quality of the work. Developing and maintaining an interactive and fun culture has proven to retain employees. To make it happen, its important to break the ice between the co-workers. Try the following fun activities to break the ice!

How to Motivate Yourself When You’re Absolutely Exhausted
How to Motivate Yourself When You’re Absolutely Exhausted

Everyone who works goes through the phases when they are either highly positive and energetic or extremely low on energy. There are days when work just doesn’t seem to be coming easy and those are the times when one really needs to find motivation within themselves.

Always Give Back Doesn't Matter How Small or Big
Always Give Back Doesn’t Matter How Small or Big

I believe that I am extremely blessed to be able to contribute as much as I can to those in need. The organization that has given me the opportunity and I am very closely associated with is “Children’s Cancer Care”, an NGO that a couple of people and I started about 2 years ago!

Informality Is Always Better Than the Formality
Informality Is Always Better Than the Formality

The most stereotypical belief about clients is that they are made only for billing amounts!
We all have fun at the workplace, in the meeting, around dining table… (actually, you can say everywhere you can think of).

We Don't Want Clients, We Want Partners. We're Investing in Long-Term Relationships
We Don’t Want Clients, We Want Partners. We’re Investing in Long-Term Relationships

The most stereotypical belief about clients is that they are made only for billing amounts!
We take immense pride in sharing our views as to how we never look at our clients from that perspective.

7 Questions to Ask Before Planning a Campaign
7 Questions to Ask Before Planning a Campaign

In today’s time, every brand seems to be running or planning to run campaigns on social media.
Why? Doesn’t this question keep rising? Despite the increase in the number of messaging apps and changes in algorithms of social media platforms, campaigns have consistently proved to be effective in getting engagement from the audience.

4 P's of Social Media
4 P’s of Social Media

These are extremely crucial to any social media strategy, specifically, because most people try to do one or two of them but do not get all of them right. It’s also because most of the people learning social media on their own are not getting educated in the depth of Social Media.

Why We Love Working at the Fya Group!
Why We Love Working at the Fya Group!

Can you have fun, working hard to meet the deadlines?

Well, you certainly can.

That’s the only way we, at FYA Group, know anyway. We don’t only work for the sake of working, we work because it’s fun. We don’t work with seriousness; we work with dedication. I can go on and on but sum it up,