Tag: Social Media

Creating a Social Media Team
Blogs

Creating a Social Media Team

Many companies earlier questioned the need for a digital media team. With the growing importance, the rising necessity is now being recognized. Social media has the ability to unlock doors to new audiences and give a truly unique way to engage with those talking about a brand. But how does one create a perfect team? The first thing to be understood when creating a digital team is to know what you are trying to sell. Are you a brand that is focused on selling your product, your creativity, your content, your concept or are you a company that sells itself as a whole. You also need to determine what is your position, who is your target market, what message do you want to spread and how you want it to reach them. Once you have planned and outlined these aspects, it’s time to start building your own team. The general mistake, when creating a digital team, is to narrow your focus on the skills of the people you hire. A golden rule to a digital dream team is: “Focus on your Employee as a Person and Not as a Resume”. It’s more important to understand what an employee is truly capable of instead of simply looking at what he brings to the table at this point. Social Media, by itself, evolves faster than we can blink our eyes. When spearheading such a mission, to have someone who is purely keyed in on his own specific skill would act detrimental to the performance of the entire team. It is essential to have an employee who is not only dynamic in nature but also motivates himself to learn more and to explore more. An employee keeps building his skills over time, but an efficient employee builds his skill and keeps absorbing and moulding new skills every day. The entire work of a Digital Team can be categorized into three main channels: 1. Liaison Client Service is one of the most challenging functions that any employee can undertake. Not only is he required to get a clear idea about the client’s vision, but it is also important to reassure the client and have a proper chain of communication. 2. Content The content writer focuses on delivering the vision of the client in the most concise, clear and correct way possible. He is burdened with the task of ensuring that there is no miscommunication of any sort to ensure that no false or incorrect or distorted information reaches the targeted audience. 3. Design The designer is the creative brain behind the entire show. He is required to be dynamic in the sense that he should understand the fine balance between being subtle and being loud. For example, if an ad jingle is too loud and in the entire pomp the true message of the product is lost, it becomes a useless expenditure for the company and for the client. In the same way, some ads require subtle designing and some require attractive designing. Therefore, a designer should be able to toggle between various aesthetics and should be able to perceive the response for all types of audiences. If you manage to employ the right people or have already reached that stage, you need to focus on your role in the agency or the company. There are two major things that you need to focus on. The first is your strategy for growth and detailing it out in terms of milestones. Basically, you are creating the path that you want to follow to reach your aim. The second thing that you need to work on is your ad spends. Ad spends is a huge part of any media marketing and therefore it cannot be ignored. This would also include some kind of budgeting and adjusting of available finances to ensure that the goals are achieved without straining the resources of the company. Lastly, it is very important to create and promote the right kind of work culture. It is not necessary to adhere to set specific norms, but it is essential that a general outline is defined. The thing about the work culture is that it will grow whether or not you want it. So it is better if you create and mould it the way you want so you get the results that you desire. It is in an atmosphere that promotes an exchange of creativity, where ideas can be freely discussed and innovation knows no boundaries, that you will find your “Perfect Digital Team”.
Posted by Palak FYA
5 Mistakes You Might Be Making In Your Social Media Campaign
Social Media Marketing

5 Mistakes You Might Be Making In Your Social Media Campaign

From the multinational brand to that restaurant around the corner, everyone is trying its hand on social media marketing. But not all of them are acing it actually they are far from even doing it right. They are unable to grasp the concept of how to market on social media.Acing a social media campaign is not an easy task and there are many mistakes that you might be doing without even realizing it. 1. Not making a plan This may sound cliched but it’s true, many fail to plan out a campaign before starting to work on it. Having a basic idea is not enough, you need to plan it out thoroughly. The platforms you are going to be on, the kind of content you need to create and the action you want your audience to take. 2. Too many platforms but not appropriate content It’s another common mistake. There are too many platforms out there and trust me you don’t need to be on all of them. Choose the platforms that you have the strongest audience on and create content according to those platforms and then cross-promote. 3. Too much brand mentions not enough value Though you are making a campaign for creating the buzz around your brand and product don’t let it hijack the entire thing. Don’t fill your posts with only brand mentions instead create content that adds value to the reader’s experience. Remember that if you are asking for their attention, pay them back with value. 4. Scheduling all your posts ahead of time It’s a rather easy and tempting mistake to make. Let’s face it, it’s a lot easier that way. You can just create all the content ahead of time and schedule it for later. But doing so you miss out on lots of opportunities and conversations because you are not participating in what everyone else is talking about. 5. You haven’t tried that new fancy feature Social platforms are fighting to stay alive ( and outdo each other) so the major platforms are constantly rolling out new features every now and then to help both individuals and brands. Be more prompt to try out the new features next time and see if your brand can benefit from it. FYA Media Group is a leading and award-winning Social Media Marketing Agency in Mumbai and we provide the most innovative social media solutions to help your business in the best way possible. We look forward to get to know your brand a little better.
Posted by Palak FYA
How Influencers Help To Spread A Word About The Brand
Blogs

How Influencers Help To Spread A Word About The Brand

With an overwhelming spiral of uncontrolled promotional techniques, brands have been forced to come up with different ways to spread a word about themselves. Influencer Marketing is something that doesn’t fail to force its impact in the market. The people who have the knowledge and power to sway the sentiments of the audience have now been the “go-to” advisors of all times. Combating the problems generated by the escalating costs, it’s crucial to know what, and to be specific, WHO works for your brand. Finding the right influencer is now supposed to be at the crux of all activities in today’s time. What makes and breaks the brand is the one who influences the choices of the stakeholders. Influencers are those who help spread the word about your brand and here are 5 ways in which it’s done! 1. Voice of Your Brand Humanizing your brand goes way beyond owning and functioning social media accounts. Influencers showcase your product on a normal, day-to-day context rather than a shiny, unreachable concept that looks good. They make your products more approachable and accessible. 2. Go-To Advisors Choosing to engage with a brand is a decision that one makes only when a recommendation from someone is in place. Influencers, being the “information kiosks”, recommend the quality brands and products to choose as they are the ones looked up by all. Having the advisors talking about you is a great start to spreading your word. 3. Expand Reach What one can always possibly notice is the amount of fan-following each influencer has on social media and otherwise. With a huge audience trailing every thought and every word that an influencer has to say, they are bound to help spread your name to a new and larger market. 4. High Engagement Brands are always heard about but what matters is whether they succeed in engaging with the audience. People tend to not purchase the brand despite knowing about it. Influencers have the ability to prompt them to engage with what the brand has to offer through their incredible skill and knowledge! 5. Help Solve Brand’s Shortcomings Not all brands have been able to create and maintain a positive image of themselves in the market. Combating a problem as such takes a lot of time and creative efforts. Influencer marketing is a quick and effective way to alter the negative notions in the minds of the people. There are a million ways in which your brand’s audience can be broadened but it’s crucial to make sure that people are talking about your time and again. Developing an impeccable influencer marketing strategy is the call of the hour to get the word about your brand spread as farthest as possible.
Posted by Palak FYA
Why To Choose A Career In Social Media
Blogs

Why To Choose A Career In Social Media

With the growing importance and reliability on Social Media, it has been extremely crucial for brands and businesses to establish their presence on the same. A countless array of internet-based tools and platforms, Social Media has emerged to be a career path to be chosen in itself. Social Media is more than just being about “likes” and “follows”. Apart from the fascination and interest factors, the following are four other reasons identified why one must seek employment in this exciting sector. 1. Performance is measurable Social Media is taken up by many corporate businesses and with the metrics and analytics offered by Social Media Platforms, it has been easier to measure performance on the same. With the ability to quantify performance, it facilitates many corporate functions like recruitment, internal communications, customer services, sales, marketing, and public relations. 2. Unpredictable in its own way Being a relatively new phenomenon, Social Media has proven to be an ever-changing field where no activity can be bound by any rule. If you’re a creative person and want to work at the forefront of a changing digital industry, then social media is a great area to get into. 3. It’s becoming essential Social Media has now emerged to be the new internet. It is no doubt that of all the internet users, the majority use it to maintain their presence on Social Media. With the multiple roles to be played in the field, there has been an increased scope for growth in monetary as well as the knowledge aspect. 4. Not restrictive at all A common stereotype in the minds of the youth is that a job in social media is restricted to sticking your face behind a desk while working on Twitter or Facebook. Social Media is much more than the basic platforms and includes a lot many aspects including going out and networking, writing blogs, research for articles, studying statistics, keeping an eye on competitors and share interesting material. A whole new level of creativity can be used and achieved and is not bounded by any kind of limitations. If these pointers are something that evokes the interest and enthusiasm to work in you, then it is the perfect field to choose your career path in.
Posted by Palak FYA
What Works Best On Instagram?
Social Media Marketing

What Works Best On Instagram?

Among the variety of social media platforms, Instagram is known to be the photo and video sharing social networking site that has the maximum user-base as compared to the others. Instagram has become a huge phenomenon in recent times. Social Media is an experimental channel that allows users and developers to try and introduce new features. Instagram, for instance, introduced it’s Instagram Stories earlier this month that would help the users capture and share stories that disappear in 24hours, a concept replica of the Snapchat Stories. The reactions of the users to the same have been varied. Few seem to still be trying to get their hand on it, some dislike the replication and some simply love it. There are certain things that work well on Instagram and if you are an avid user of the app, you might want to consider using these tips to strengthen and grow your following base: 1. Good Quality Pictures Irrespective of whether you are posting a selfie or a scenic image, it should be of good quality. As basic as the rule is, the success of Instagram relies on the same. You cannot increase your follower base if you don’t give them quality pictures. Blurry images from random angles of weird things are not going to help you gain followers. 2. Long Captions Contrary to popular beliefs, people love reading longer captions on your photos than just 2 lines describing the image. For instance, people do take the efforts to read through the entire “Humans of Bombay” captions to know more about the featured person (s). And a caption also has the power to capture the interest of the reader; just as much the picture has! 3. Use the Right Hashtags Instagram works highly on the hashtag search policy, especially if you check out the explore feed. So, you want to make sure that your image pops up in others’ explore, use the right hashtags and at the right place. Overuse of the hashtags is not an option these days considering the fact that Instagram changed its algorithm to suit user preferences. As basic as the hacks are, they need to be kept in mind to help an increase of the engagement rate on your Instagram as well as help you understand what works for your brand more effectively.
Posted by Palak FYA
10 Questions to Ask Potential SEO Clients
Search Engine Optimization

10 Questions to Ask Potential SEO Clients

This blog will help you to focus on taking over a new business that is right for you and getting all the needed details to think of the best possible strategy for your potential clients. The key here is making things as easy as possible for the client and yourself.  1. Are you targeting any particular keywords? If so, please mention them Before discussing anything, it’s always better to know the clients’ keywords before starting keyword research. This detail will give clarity as to which keyword needs to focus and which not.   2. What are Your Main Goals and KPIs? It’s very important to know what their goals and KPIs should be so it’s always good to ask them. This information will help the clients to understand if their goals and KPIs are realistic and achievable. 3. What Is Your Main USP? (Unique Selling Point) This is something you can work by yourself but in case you are not clear then ask. We like to find out what is the thing in which the client thinks that it makes them different from the others. As a part of your consultancy offering, you can talk about ways that can better leverage their USPs. Like are they using USPs in their metadata to win higher CTR from the SERPs or does their landing page content speak about their USPs and so on. 4. Any specific location? If the potential client is planning on a global level then you’ll have to drill down on their priority geolocations and you can talk about providing multilingual SEO.  If your client is targeting one specific country, like the United States Of America, for example, make sure you suggest keywords that reflect in Google Search Console. Go to: Search Traffic > International Targeting > Country > Target users in the United States Of America. Helping clients at this stage will go a long way as it will help you to build trust and you win more chances of getting selected over your competitors. 5. After a potential customer visits your site, what specifically do you want them to do? It’s basically to know what their goal is like if it’s an e-commerce website then do they want people to add to cart or if it’s a WordPress website then do they want to place an inquiry. get an accurate answer for this then we will be able to project this further.  6. What Level of Support Will We Have From the In-house Team? Apart from the website developer, you need to know the people you will be communicating with. You also need to know if they have in-house writers, designers, or even digital marketers who will be part of the collaboration, as this will help you to estimate as to how much you need to charge regarding the copywriting and graphic designing, etc as a part of your SEO contract.  7. What kind of CMS was the website built on? If you have access to it, then you can work this by yourself but if we do not then you should surely raise this question. It’s better to know in the initial stage as to how friendly the back-end is. if it’s customized then you should see that you have all the right functionality for the on-page Seo optimization that you’ll be doing. If it’s a mess, then now is the time that you tel;l your potential client to upgrade it as there is nothing worse than starting SEO on a worst CMS.  8.According to you, who are your three biggest competitors? Has your site ever been penalized?  According to you, who are your three biggest competitors? You might have done your complete research, but it’s always better to ask the client as to whom do they consider their competitor.  At times, these competitors were not even included in your list as they were not very competitive in the SERPs, so after compiling all the information, you can gauge their real competitor. Has your site ever been penalized? If you get access to their Google Analytics, you will be able to find out if there is any penalty but yet prefer asking the potential client if they had any manual or algorithmic penalty. Knowing about their previous penalties, it will give you an idea regarding the health of your potential client’s domain.  9. Are there any other domains or sites that you own or control? (Please list them all) It’s always good to know what other domain and subdomain a client have, and if they want you to work on those sites as well. It’s preferable to ask them beforehand to avoid any kind of awkward conversations down the line when the client says I have other websites too and can you do such similar things on those websites under the same subscription fee.  10. What do you expect to get out of this SEO project This is very important to ask as this would help us to know as to what we need to focus on like some clients have the requirement to be ranked on 1st page while some have to rank only on local listing while some wants to rank on top, hence it’s better to ask then to do it from your end.  Being one of the Best SEO Companies in Mumbai, India we analyze your website in order to determine which keywords you should be targeting and accordingly rank higher in google search and get more organic traffic. SEO is a long term activity but extremely beneficial to build a brand today. Fill our contact form today!
Posted by Palak FYA
Snapchat Spectacles
Blogs

Snapchat Spectacles

Snapchat, the most widely used image messaging application never fails to bring in unique updates from time to time. In October 2016 Snapchat Inc. introduced a pair of connected sunglasses called the Snapchat Spectacles. Intended to provide an impeccably exciting experience, these funky looking glasses were strategized to be sold as uniquely. Wending machines known as the SnapBots were placed at different locations across the USA, disclosing a particular one only a day prior to sell these little snippet recorders. Being the first hardware product launched, Snapchat now tries to portray itself as much more than just an application. Agencies getting their hands on these innovators have now handed a few to their clients for a first-hand experience. Bringing a bigger shift in the face of the industry, Spectacles have overdone other live features on platforms such as Facebook Live and Periscope which hadn’t been taken as seriously prior. Snapchat has made it a point wherein the client needs to get involved in the duration of content on Social Media. The involvement of brands in terms of what and how creative strategies can be put in place to come up with interesting contextual content to engage with the audience has been proved mandatory after the announcement of Snapchat Spectacles. With multiple duplications of its features by Facebook and Instagram, Snapchat has yet not been replaced as the native camera. Despite Instagram’s high user-base, it has yet not been able to achieve as much engagement on its stories as compared to Snap stories which have proven to be a major setback for the platform itself. Focusing and pushing the idea of not making it necessary to pull out your phone to capture experiences, Snapchat has introduced a safer version of Google glasses with one of the side cameras lighting up while recording a video. With the chance of going crazy over experiences, Snaptacles have changed how we capture the moments forever!
Posted by Palak FYA
Thinking Social Media 101
Case Study

Thinking Social Media 101

Defining an Objective It is extremely important to define what you wish to achieve from social media activations.Likes, followers, grids, posts but what is the purpose?Having a clear unidirectional objective will help in planning campaigns, media spends & make your social media activity measurable. If you don’t know where you want to go, how can anyone take you there? Planning Content Content is usually focused on communicating the what, how & why but from the audience perspective, it needs to pass the ‘So What’ test. Your post has reached them, it even made them pause & see it, but once the information is consumed, it must go beyond just being more content in their feed. Your posts may look great to you & your known circle, but does the audience care? Defining an Audience An audience may interact with multiple brands online but never become paying customers & vice versa.So who do you want to engage?Are they decision-makers?And if you even reach the decision-makers are they the ones that will take the communication further? Planning the user journey is critical to achieving success on social. Choosing kinds of Posts Informative It’s easy to assume basics about your brand, but a good digital strategy assumes nothing. So never ignore stating the basics & having a long term consumer education strategy. Engaging Not all posts will or need to go viral, but having one such activation every so often can boost brand awareness tremendously. Conversion based When you know you want to sell, be honest. Users are a lot more likely to convert when they are clear on what journey they are stepping into. This will also result in better quality leads. Knowing the Basics The Requirements A brand brief, a photoshoot, logo open files are just basic requirements to kick off the activities. A Website A website adds validation to your brand. Most users would like to see a website before actually converting. SEO Your creatives lead to engagement & curiosity around your brand,, but when they search for you on Google will your site show up? Organic Growth Organic reach & growth is dead. If you have 100 followers & you post something it will barely be seen by 12-15 people. Using your Team They are your first audience & endorsers. They need to engage, share & be the voice of your brand while maintaining basic post hygiene. Social Media Ads These are key to build a following & engagement for your brand, These can’t be skipped or avoided. Kinds of Social Media Ads Lead Generation – The Funnel Going Beyond Social Content Marketing A thought leader is always looked at with industry authority or a future-ready brand & content marketing is the way to achieve this position. Google Search SEO while effective takes a long time, so for immediate or seasonal keywords Google Search can help boost results. Google Display Banner ads have extremely low CTR but have probably some of the highest possible digital reaches, so use them tactfully. Remarketing Remarketing is simple, it tracks users engaging with the brand & goes back to them with contextual ads to push them to the conversion point. Thinking Regional  In the next 3 years close to 200 million users will come online from Tier 2 -3 cities, English isn’t going to be the language to interact with them. Thinking Audio Podcasts are an excellent way to reach a completely new audience, building a unique positioning for your brand & that content has to be repurposed across your social profiles. “Posts are not seen by users daily or chronologically. So good designs may be attractive but post specific  micro storytelling will always work better to establish a longer-term connection between the brand & the audience.” Yash Sanghvi
Posted by Palak FYA