Tag: Social Media Marketing

Everyone Has An Opinion On Marketing, Here’s Ours!
Blogs

Everyone Has An Opinion On Marketing, Here’s Ours!

Marketing itself is a very open term has made people have various opinions. With various aspects involved within the term such as ATL, BTL, digital engagement etc, everyone’s perspective about the same differs from the other. With time, the ideologies and ways to work in the market has changed. There are the old-school agencies that tend to focus most of their efforts in branding activities like brand awareness, plans to design memorable logos to boost brand recall value etc as it is believed to have larger importance in terms of creativity and earning. The new-age thinking has very subtly blended in the marketing activities recently that believes in generating creative ideas to get in touch and engage with the audience. It has been extremely crucial to balance the two where branding, as well as direct customer relationship, needs to be focused on. With the constant clash between the branding and digital agencies that follow varied ideologies, here is our simple opinion on Marketing, “It doesn’t make sense if it doesn’t add value”. A strategy of 5 years to create an impeccable brand recall is not something that we believe in. If creating a brand recall with a single-digit number on a personal, one-on-one level is achieved, it talks a lot because word of mouth in today’s time is what works the best. It is important to create an action that talks about your brand, make people use your brand and talk about it themselves to generate an audience organically. This is the simple logic we believe in, “Every action that a brand takes, has to help them gain something in return. There has to be an ROI on it and if it doesn’t, that’s a massive waste of time and money.” We are one of the best Digital Media Agencies in Mumbai providing complete internet marketing services like SEO, Social Media, PPC, SEM and much more. Get in touch with us via call or text today!
Posted by Palak FYA
Creating a Social Media Team
Blogs

Creating a Social Media Team

Many companies earlier questioned the need for a digital media team. With the growing importance, the rising necessity is now being recognized. Social media has the ability to unlock doors to new audiences and give a truly unique way to engage with those talking about a brand. But how does one create a perfect team? The first thing to be understood when creating a digital team is to know what you are trying to sell. Are you a brand that is focused on selling your product, your creativity, your content, your concept or are you a company that sells itself as a whole. You also need to determine what is your position, who is your target market, what message do you want to spread and how you want it to reach them. Once you have planned and outlined these aspects, it’s time to start building your own team. The general mistake, when creating a digital team, is to narrow your focus on the skills of the people you hire. A golden rule to a digital dream team is: “Focus on your Employee as a Person and Not as a Resume”. It’s more important to understand what an employee is truly capable of instead of simply looking at what he brings to the table at this point. Social Media, by itself, evolves faster than we can blink our eyes. When spearheading such a mission, to have someone who is purely keyed in on his own specific skill would act detrimental to the performance of the entire team. It is essential to have an employee who is not only dynamic in nature but also motivates himself to learn more and to explore more. An employee keeps building his skills over time, but an efficient employee builds his skill and keeps absorbing and moulding new skills every day. The entire work of a Digital Team can be categorized into three main channels: 1. Liaison Client Service is one of the most challenging functions that any employee can undertake. Not only is he required to get a clear idea about the client’s vision, but it is also important to reassure the client and have a proper chain of communication. 2. Content The content writer focuses on delivering the vision of the client in the most concise, clear and correct way possible. He is burdened with the task of ensuring that there is no miscommunication of any sort to ensure that no false or incorrect or distorted information reaches the targeted audience. 3. Design The designer is the creative brain behind the entire show. He is required to be dynamic in the sense that he should understand the fine balance between being subtle and being loud. For example, if an ad jingle is too loud and in the entire pomp the true message of the product is lost, it becomes a useless expenditure for the company and for the client. In the same way, some ads require subtle designing and some require attractive designing. Therefore, a designer should be able to toggle between various aesthetics and should be able to perceive the response for all types of audiences. If you manage to employ the right people or have already reached that stage, you need to focus on your role in the agency or the company. There are two major things that you need to focus on. The first is your strategy for growth and detailing it out in terms of milestones. Basically, you are creating the path that you want to follow to reach your aim. The second thing that you need to work on is your ad spends. Ad spends is a huge part of any media marketing and therefore it cannot be ignored. This would also include some kind of budgeting and adjusting of available finances to ensure that the goals are achieved without straining the resources of the company. Lastly, it is very important to create and promote the right kind of work culture. It is not necessary to adhere to set specific norms, but it is essential that a general outline is defined. The thing about the work culture is that it will grow whether or not you want it. So it is better if you create and mould it the way you want so you get the results that you desire. It is in an atmosphere that promotes an exchange of creativity, where ideas can be freely discussed and innovation knows no boundaries, that you will find your “Perfect Digital Team”.
Posted by Palak FYA
Instagram Stories VS Snapchat
Social Media Marketing

Instagram Stories VS Snapchat

It is not a surprise when we say that everything is present on social media. Pulling out a phone, there is just one thing that the world is talking about and every social networking site is filled with it! Mark Zuckerberg introduced a new concept and feature of Instagram stories wherein users can upload images and videos that disappear in a day’s time. They can also share their daily content, add filters, stickers and doodles. Doesn’t it all sound familiar? Mentioning a story, what is the first thing that pops in the head of a phone-savvy person? Of course, it’s the Snapchat Story that has been the talk on every youngster’s tongue for the past 3 years. Here’s why it is the new interesting talk of the town, Facebook has stolen the basic concepts from Snapchat and introduced an exact replica of it, calling it the Instagram Stories. The efforts and intentions of Mark Zuckerberg have been out in the open since the time he tried to buy Snapchat for about $3Billion that was turned down in no time. Announcing the introduction of Slingshot, Facebook’s version of Snapchat, was another step that displayed his efforts to drive a larger audience to his applications with most of it in vain that forced Facebook to delete the announcement later. Updates have been hoped to work constantly without many positive outcomes. Every platform on social media is competing with the other but the question of why is Facebook is so desperate to take over Snapchat arises time and again! Snapchat has grown to be the native camera of people where they instantly click and capture moments and can share the same as their story and save later. Snapchat has proved to be the more content sharing platform over Instagram over the years. Instagram is the visual application that revolves around sharing images, likes and comments when most people can’t care less about the number of double clicks they get. Users looking for something that helps them share more real-time content, more contextual content. As mentioned in one of our earlier blogs, Facebook and Snapchat are competing head-to-head with an almost equal rate of user retention and Instagram is tried to be squeezed in the war. With the same monotonous and repetitive content, despite a large number of active users, Instagram has realized the need to reinvent itself to gain even more importance and user base. With the replica version of Snapchat, Instagram has tried to have an increase in the number of daily images shared by users and steal the latter’s position as the native camera of the people. Talking about the views we share, we don’t think that Instagram is going to succeed in the same. There is a different lot of people one follows and allows to follow on each platform. It’s all about what the users are used to working on! Having the same feature on another app doesn’t help one change their choices that easy! Yes, there would be a smaller lot of people who would test it and use it just to feed their curiosity. But we don’t see Instagram Stories having a successful future till there is the active presence of Snapchat in the market. The discussion about what would be successful and what would not continue to confuse the brands as to what to do next. Adapting and trying something new is the part and parcel of being in the social media industry. Brands must jump to Instagram Stories for now as the whole world is talking about the same and everyone’s attention is on it! They can adapt and advertise themselves through Instagram stories for the time being, till the time the craze is maintained and is up! But it is advisable to not lose sight of Snapchat as it is going to remain the big-thing in the long run!
Posted by Palak FYA
Why Regional Social Media is Crucial - Helo
Media Planning & Buying

Why Regional Social Media is Crucial – Helo

There has been a growth of 94% in Hindi content consumption, as per Google Data. This shows the impact of regional languages. Global companies have kept this fact in mind and are focusing on local dialects as a part of their strategy.  This is where regional apps like Helo can help brands increase presence with an extremely targeted audience who consume content in regional language. KPMG predicts that by 2021, there will be 201 million Hindi speaking internet users. Hindi is also one of the top 10 high demand business languages. Out of the 90 million+ surveyed digital users, more than half are non-English readers and more than two-third of Hindi readers are also reading English. Regional languages have surpassed English with a 66% share in overall content consumption. Across all regional languages, News as a genre sees the highest content consumption at 67%, followed by Sports at 17% and Entertainment at 16%. Results of the study highlight that content consumption in regional languages among younger audiences is fast-growing, with consumption among Indians in the 25-34 age group being the highest. According to a study done by KPMG, 70 percent of internet users find local language digital content to be more reliable than English language content. Hence, it is extremely important for brands to move in early on this trend and look at regional social media as the next big thing! Helo is the leading social media platform made for global desis. Their mission is to add color to your life and bring everyone together, empowering you to create and share content in your own language, as well as connect with your wider community. Helo is available in 14 languages including Hindi, Telugu, Tamil, Malayalam and more.  Helo is among the top apps downloaded on the Google Play store in 2018. Headquartered in New Delhi, Helo is available in India as well as in the USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android.  Helo has opened up its ad properties for brands in India.  Types of Ads FYA Media Group is one of the best Media Planning and Buying Agencies in Mumbai, India. Our structured media plans across multiple ad networks including TikTok & Helo help clients to improve their brand’s performance and maximize their ROI. We would love to help you as well.
Posted by Palak FYA
How Influencers Help To Spread A Word About The Brand
Blogs

How Influencers Help To Spread A Word About The Brand

With an overwhelming spiral of uncontrolled promotional techniques, brands have been forced to come up with different ways to spread a word about themselves. Influencer Marketing is something that doesn’t fail to force its impact in the market. The people who have the knowledge and power to sway the sentiments of the audience have now been the “go-to” advisors of all times. Combating the problems generated by the escalating costs, it’s crucial to know what, and to be specific, WHO works for your brand. Finding the right influencer is now supposed to be at the crux of all activities in today’s time. What makes and breaks the brand is the one who influences the choices of the stakeholders. Influencers are those who help spread the word about your brand and here are 5 ways in which it’s done! 1. Voice of Your Brand Humanizing your brand goes way beyond owning and functioning social media accounts. Influencers showcase your product on a normal, day-to-day context rather than a shiny, unreachable concept that looks good. They make your products more approachable and accessible. 2. Go-To Advisors Choosing to engage with a brand is a decision that one makes only when a recommendation from someone is in place. Influencers, being the “information kiosks”, recommend the quality brands and products to choose as they are the ones looked up by all. Having the advisors talking about you is a great start to spreading your word. 3. Expand Reach What one can always possibly notice is the amount of fan-following each influencer has on social media and otherwise. With a huge audience trailing every thought and every word that an influencer has to say, they are bound to help spread your name to a new and larger market. 4. High Engagement Brands are always heard about but what matters is whether they succeed in engaging with the audience. People tend to not purchase the brand despite knowing about it. Influencers have the ability to prompt them to engage with what the brand has to offer through their incredible skill and knowledge! 5. Help Solve Brand’s Shortcomings Not all brands have been able to create and maintain a positive image of themselves in the market. Combating a problem as such takes a lot of time and creative efforts. Influencer marketing is a quick and effective way to alter the negative notions in the minds of the people. There are a million ways in which your brand’s audience can be broadened but it’s crucial to make sure that people are talking about your time and again. Developing an impeccable influencer marketing strategy is the call of the hour to get the word about your brand spread as farthest as possible.
Posted by Palak FYA
Why To Choose A Career In Social Media
Blogs

Why To Choose A Career In Social Media

With the growing importance and reliability on Social Media, it has been extremely crucial for brands and businesses to establish their presence on the same. A countless array of internet-based tools and platforms, Social Media has emerged to be a career path to be chosen in itself. Social Media is more than just being about “likes” and “follows”. Apart from the fascination and interest factors, the following are four other reasons identified why one must seek employment in this exciting sector. 1. Performance is measurable Social Media is taken up by many corporate businesses and with the metrics and analytics offered by Social Media Platforms, it has been easier to measure performance on the same. With the ability to quantify performance, it facilitates many corporate functions like recruitment, internal communications, customer services, sales, marketing, and public relations. 2. Unpredictable in its own way Being a relatively new phenomenon, Social Media has proven to be an ever-changing field where no activity can be bound by any rule. If you’re a creative person and want to work at the forefront of a changing digital industry, then social media is a great area to get into. 3. It’s becoming essential Social Media has now emerged to be the new internet. It is no doubt that of all the internet users, the majority use it to maintain their presence on Social Media. With the multiple roles to be played in the field, there has been an increased scope for growth in monetary as well as the knowledge aspect. 4. Not restrictive at all A common stereotype in the minds of the youth is that a job in social media is restricted to sticking your face behind a desk while working on Twitter or Facebook. Social Media is much more than the basic platforms and includes a lot many aspects including going out and networking, writing blogs, research for articles, studying statistics, keeping an eye on competitors and share interesting material. A whole new level of creativity can be used and achieved and is not bounded by any kind of limitations. If these pointers are something that evokes the interest and enthusiasm to work in you, then it is the perfect field to choose your career path in.
Posted by Palak FYA
What Works Best On Instagram?
Social Media Marketing

What Works Best On Instagram?

Among the variety of social media platforms, Instagram is known to be the photo and video sharing social networking site that has the maximum user-base as compared to the others. Instagram has become a huge phenomenon in recent times. Social Media is an experimental channel that allows users and developers to try and introduce new features. Instagram, for instance, introduced it’s Instagram Stories earlier this month that would help the users capture and share stories that disappear in 24hours, a concept replica of the Snapchat Stories. The reactions of the users to the same have been varied. Few seem to still be trying to get their hand on it, some dislike the replication and some simply love it. There are certain things that work well on Instagram and if you are an avid user of the app, you might want to consider using these tips to strengthen and grow your following base: 1. Good Quality Pictures Irrespective of whether you are posting a selfie or a scenic image, it should be of good quality. As basic as the rule is, the success of Instagram relies on the same. You cannot increase your follower base if you don’t give them quality pictures. Blurry images from random angles of weird things are not going to help you gain followers. 2. Long Captions Contrary to popular beliefs, people love reading longer captions on your photos than just 2 lines describing the image. For instance, people do take the efforts to read through the entire “Humans of Bombay” captions to know more about the featured person (s). And a caption also has the power to capture the interest of the reader; just as much the picture has! 3. Use the Right Hashtags Instagram works highly on the hashtag search policy, especially if you check out the explore feed. So, you want to make sure that your image pops up in others’ explore, use the right hashtags and at the right place. Overuse of the hashtags is not an option these days considering the fact that Instagram changed its algorithm to suit user preferences. As basic as the hacks are, they need to be kept in mind to help an increase of the engagement rate on your Instagram as well as help you understand what works for your brand more effectively.
Posted by Palak FYA
10 Questions to Ask Potential SEO Clients
Search Engine Optimization

10 Questions to Ask Potential SEO Clients

This blog will help you to focus on taking over a new business that is right for you and getting all the needed details to think of the best possible strategy for your potential clients. The key here is making things as easy as possible for the client and yourself.  1. Are you targeting any particular keywords? If so, please mention them Before discussing anything, it’s always better to know the clients’ keywords before starting keyword research. This detail will give clarity as to which keyword needs to focus and which not.   2. What are Your Main Goals and KPIs? It’s very important to know what their goals and KPIs should be so it’s always good to ask them. This information will help the clients to understand if their goals and KPIs are realistic and achievable. 3. What Is Your Main USP? (Unique Selling Point) This is something you can work by yourself but in case you are not clear then ask. We like to find out what is the thing in which the client thinks that it makes them different from the others. As a part of your consultancy offering, you can talk about ways that can better leverage their USPs. Like are they using USPs in their metadata to win higher CTR from the SERPs or does their landing page content speak about their USPs and so on. 4. Any specific location? If the potential client is planning on a global level then you’ll have to drill down on their priority geolocations and you can talk about providing multilingual SEO.  If your client is targeting one specific country, like the United States Of America, for example, make sure you suggest keywords that reflect in Google Search Console. Go to: Search Traffic > International Targeting > Country > Target users in the United States Of America. Helping clients at this stage will go a long way as it will help you to build trust and you win more chances of getting selected over your competitors. 5. After a potential customer visits your site, what specifically do you want them to do? It’s basically to know what their goal is like if it’s an e-commerce website then do they want people to add to cart or if it’s a WordPress website then do they want to place an inquiry. get an accurate answer for this then we will be able to project this further.  6. What Level of Support Will We Have From the In-house Team? Apart from the website developer, you need to know the people you will be communicating with. You also need to know if they have in-house writers, designers, or even digital marketers who will be part of the collaboration, as this will help you to estimate as to how much you need to charge regarding the copywriting and graphic designing, etc as a part of your SEO contract.  7. What kind of CMS was the website built on? If you have access to it, then you can work this by yourself but if we do not then you should surely raise this question. It’s better to know in the initial stage as to how friendly the back-end is. if it’s customized then you should see that you have all the right functionality for the on-page Seo optimization that you’ll be doing. If it’s a mess, then now is the time that you tel;l your potential client to upgrade it as there is nothing worse than starting SEO on a worst CMS.  8.According to you, who are your three biggest competitors? Has your site ever been penalized?  According to you, who are your three biggest competitors? You might have done your complete research, but it’s always better to ask the client as to whom do they consider their competitor.  At times, these competitors were not even included in your list as they were not very competitive in the SERPs, so after compiling all the information, you can gauge their real competitor. Has your site ever been penalized? If you get access to their Google Analytics, you will be able to find out if there is any penalty but yet prefer asking the potential client if they had any manual or algorithmic penalty. Knowing about their previous penalties, it will give you an idea regarding the health of your potential client’s domain.  9. Are there any other domains or sites that you own or control? (Please list them all) It’s always good to know what other domain and subdomain a client have, and if they want you to work on those sites as well. It’s preferable to ask them beforehand to avoid any kind of awkward conversations down the line when the client says I have other websites too and can you do such similar things on those websites under the same subscription fee.  10. What do you expect to get out of this SEO project This is very important to ask as this would help us to know as to what we need to focus on like some clients have the requirement to be ranked on 1st page while some have to rank only on local listing while some wants to rank on top, hence it’s better to ask then to do it from your end.  Being one of the Best SEO Companies in Mumbai, India we analyze your website in order to determine which keywords you should be targeting and accordingly rank higher in google search and get more organic traffic. SEO is a long term activity but extremely beneficial to build a brand today. Fill our contact form today!
Posted by Palak FYA
Thinking Social Media 101
Case Study

Thinking Social Media 101

Defining an Objective It is extremely important to define what you wish to achieve from social media activations.Likes, followers, grids, posts but what is the purpose?Having a clear unidirectional objective will help in planning campaigns, media spends & make your social media activity measurable. If you don’t know where you want to go, how can anyone take you there? Planning Content Content is usually focused on communicating the what, how & why but from the audience perspective, it needs to pass the ‘So What’ test. Your post has reached them, it even made them pause & see it, but once the information is consumed, it must go beyond just being more content in their feed. Your posts may look great to you & your known circle, but does the audience care? Defining an Audience An audience may interact with multiple brands online but never become paying customers & vice versa.So who do you want to engage?Are they decision-makers?And if you even reach the decision-makers are they the ones that will take the communication further? Planning the user journey is critical to achieving success on social. Choosing kinds of Posts Informative It’s easy to assume basics about your brand, but a good digital strategy assumes nothing. So never ignore stating the basics & having a long term consumer education strategy. Engaging Not all posts will or need to go viral, but having one such activation every so often can boost brand awareness tremendously. Conversion based When you know you want to sell, be honest. Users are a lot more likely to convert when they are clear on what journey they are stepping into. This will also result in better quality leads. Knowing the Basics The Requirements A brand brief, a photoshoot, logo open files are just basic requirements to kick off the activities. A Website A website adds validation to your brand. Most users would like to see a website before actually converting. SEO Your creatives lead to engagement & curiosity around your brand,, but when they search for you on Google will your site show up? Organic Growth Organic reach & growth is dead. If you have 100 followers & you post something it will barely be seen by 12-15 people. Using your Team They are your first audience & endorsers. They need to engage, share & be the voice of your brand while maintaining basic post hygiene. Social Media Ads These are key to build a following & engagement for your brand, These can’t be skipped or avoided. Kinds of Social Media Ads Lead Generation – The Funnel Going Beyond Social Content Marketing A thought leader is always looked at with industry authority or a future-ready brand & content marketing is the way to achieve this position. Google Search SEO while effective takes a long time, so for immediate or seasonal keywords Google Search can help boost results. Google Display Banner ads have extremely low CTR but have probably some of the highest possible digital reaches, so use them tactfully. Remarketing Remarketing is simple, it tracks users engaging with the brand & goes back to them with contextual ads to push them to the conversion point. Thinking Regional  In the next 3 years close to 200 million users will come online from Tier 2 -3 cities, English isn’t going to be the language to interact with them. Thinking Audio Podcasts are an excellent way to reach a completely new audience, building a unique positioning for your brand & that content has to be repurposed across your social profiles. “Posts are not seen by users daily or chronologically. So good designs may be attractive but post specific  micro storytelling will always work better to establish a longer-term connection between the brand & the audience.” Yash Sanghvi
Posted by Palak FYA