Tag: Marketing

How Online Reputation Can Make or Break Your Brand
Blogs

How Online Reputation Can Make or Break Your Brand

With Online Reputation prevailing way before social media existence, it’s importance has risen with the passing time. Previously, information was sought through Google with not many other transparent sources as that of curated content from various private websites. With the advent of the digital age and social media gaining it’s deserved significance, individuals realized how easy had it become to hold and voice their opinions online. It was then learned how important had it become to have a good online reputation. In today’s time, no product or service is bought before looking it up and scrolling through the reviews it has received. Every item, be it an immensely expensive one or averagely priced, each goes through a series of reviews from YouTubers and Influencers before forming public opinion. The foremost reason for building a positive online reputation is the purchasing decision that it drives. With a statistic of 80% of people purchasing a product after reading a review online and 70% purchasing on recommendations by friends, decisions have been altered by the addition of social commerce on applications to drive people to make a purchase. 84% of marketers believe that marketing efforts must be primarily focused on building an online reputation and trust us it’s number one for making a sales-worthy impression. It is a common belief of some that advertisements work better to drive people’s interest and generate sales. But as the statistics prove, a small 14% of the audience happens to trust advertisements whilst 78% trust recommendations that they read online or from their peers. Apart from reviews per se, an influencer visiting a place and seen having a good time on social media persists as a part of online reputation. With more and more people following the discovery trend where they end up trying something new, be it products, services or restaurants, online reputation acts as a crucial turning point for brands. Hence, having positivity dripping from all you have to offer to your audience is a must as it determines a brands success scales.
Posted by Palak FYA
We’re Growing And Here’s What Can Be Expected From Us In 2017!
Blogs

We’re Growing And Here’s What Can Be Expected From Us In 2017!

In today’s competitive world, there’s one thing that each one of us seeks, Growth! FYA has always looked at growth from a very “NOW” perspective. Living in the digital world, we soon noticed that technology is changing too fast and so is our growing dependency on it. The trends come in and fade away at a pace so quick that publishers, businesses and agencies are all failing to keep up with it. Always looking at growth from a single aspect, we came to realize the importance of an in-house website department as the mobile revolution took place in 2012. It was easy to figure that with the revolution, most brands and businesses would want to have their websites revamped that can be accessed through their phones which were available in the market in various screen sizes. Achieving much growth with the newly formed website department that functioned organically, the scenario changed and then came the trend of paid advertisements. With constant changes and to survive the upcoming trends of E-commerce websites, News and Media websites, mobile applications, etc we created a team of developers. There was a huge amount of time that was utilized just for collecting data for the past 2 years and we realized the massive disconnect between our offline and online audience. We predicted that the analytic aspect of the business is going to be huge and we decided to make plans of expanding the development team on a very serious level to serve businesses looking out for a digital transformation. We came across the business who don’t just need social media strategies but they wish to get into it all whether it’s building software, back-end, the analytics, reach or influencers. Understanding their needs and the demand for a system that can help them look after HR, Inventory, Accounts, Marketing, POS, CRM and Lead Management systems, etc, we created one called PULSE. To attract more agencies and businesses, we agreed on charging a one-time fee with the liberty of choosing the module of their choice and paying for only that particular one. We strived to get past the barriers that existed due to the age-old systems where the analysis was difficult to get, their inaccessibility on the phones, etc. We intend to grow our software and make it a system that can seamlessly help businesses to carry out their functions. Another thing we wish to focus on this year is to create a very strong content team. When it comes to content, we are trying to create a team that can provide the best user experience as customers instead of an agency. We are looking at creating content that feels real, live and is first-hand so as to interest the audience! These are the growth plans we see for ourselves in the coming months of 2017!
Posted by Palak FYA
Everyone Has An Opinion On Marketing, Here’s Ours!
Blogs

Everyone Has An Opinion On Marketing, Here’s Ours!

Marketing itself is a very open term has made people have various opinions. With various aspects involved within the term such as ATL, BTL, digital engagement etc, everyone’s perspective about the same differs from the other. With time, the ideologies and ways to work in the market has changed. There are the old-school agencies that tend to focus most of their efforts in branding activities like brand awareness, plans to design memorable logos to boost brand recall value etc as it is believed to have larger importance in terms of creativity and earning. The new-age thinking has very subtly blended in the marketing activities recently that believes in generating creative ideas to get in touch and engage with the audience. It has been extremely crucial to balance the two where branding, as well as direct customer relationship, needs to be focused on. With the constant clash between the branding and digital agencies that follow varied ideologies, here is our simple opinion on Marketing, “It doesn’t make sense if it doesn’t add value”. A strategy of 5 years to create an impeccable brand recall is not something that we believe in. If creating a brand recall with a single-digit number on a personal, one-on-one level is achieved, it talks a lot because word of mouth in today’s time is what works the best. It is important to create an action that talks about your brand, make people use your brand and talk about it themselves to generate an audience organically. This is the simple logic we believe in, “Every action that a brand takes, has to help them gain something in return. There has to be an ROI on it and if it doesn’t, that’s a massive waste of time and money.” We are one of the best Digital Media Agencies in Mumbai providing complete internet marketing services like SEO, Social Media, PPC, SEM and much more. Get in touch with us via call or text today!
Posted by Palak FYA
Advertising on TikTok
Media Planning & Buying

Advertising on TikTok

India is the biggest market for TikTok in terms of the number of users after China. It has gained about 200 million users in India and is providing immense competition to the social media giants like Facebook & Instagram.   As of today, TikTok has 170 million monthly active users. The top 10 cities include – Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, Ahmedabad, Jaipur, Kolkata, and Indore. While the Bytedance-owned company didn’t impact the revenue churn by the Facebook ecosystem in India till the second half of last year, it’s no more the case as TikTok started a push to make money over the past months.  TikTok has set a target to cross Rs 100 crore in the July-Sep quarter this year. Brands whose target audience fall under age bracket 18 to 36 have been seeing TikTok as a more engaging platform than Facebook and Google ecosystems.  Considering all the factors combined advertising on TikTok is now a no brainer and brands should make the most of this platform.  Types of Ads FYA Media Group is one of the best Media Planning and Buying Agencies in Mumbai, India. Our structured media plans across multiple ad networks including TikTok & Helo help clients to improve their brand’s performance and maximize their ROI. We would love to help you as well.
Posted by Palak FYA
We Don't Want Clients, We Want Partners. We're Investing in Long-Term Relationships
Blogs

We Don’t Want Clients, We Want Partners. We’re Investing in Long-Term Relationships

The most stereotypical belief about clients is that they are made only for billing amounts! We take immense pride in sharing our views as to how we never look at our clients from that perspective. We look for those with whom we can work not only now but also in the coming years. We have always believed in providing the exact information that a client needs to know, even when it comes to the services they must take and money that they don’t really need to spend. We have come to realize that honesty is one thing that can help you maintain good relations with the clients and that making it clear what expectations are achievable and what is not. The best way, we believe to be at par with the client is to share a road map with them on the first day itself of what can be expected and how do we decide to work on a particular thing so that it gets easier for them to benchmark our performance over the months. With time, we have realized that people are too impatient with digital media and they need to see quick results for the money they have decided on spending. Unable to understand that offline and online media work differently and there is a possibility of many things going wrong in an advertisement than one reason being that the agency has not placed it well. Practices as that of suggesting high media spends and quoting high retainer amount for a small job makes the clients weary about picking an agency to handle their digital media. A lot of time of the clients gets wasted in deciding whether to switch an agency as they are very apprehensive to choose another one after being cheated by one of those agencies who’re out there to make a quick buck. We really want to give our clients, our partners a reason to maintain a long-term relationship with us and we want to provide them with a road map and make them understand that results can’t be seen overnight but can be built over a period of time. The agencies need to build a frame where the client can trust and believe them for the work they do. That’s what really defines the best relation for us, the relationship where there are trust and support for one another. We have come across those clients who’s senior management has moved to another agency and they have made sure that we get in there because they trust and believe in us so much. People are very reluctant to change agencies and we have had clients who believe in us enough to challenge that. That’s what it means to maintain a strong relationship with them as they know that we end we up changing our strategies for the better and we keep working on providing the best of quality. We strongly believe in choosing trust over a small-term gain or a quick buck and that’s how we really intend to work. We are one of the Best Digital Media Agencies in Mumbai providing complete internet marketing services like SEO, Social Media, PPC, SEM and much more. Get in touch with us via call or text today!
Posted by Palak FYA