In the last 5 years, there have been many social media platforms that have come and gone. The two most popular platforms in the last 5 years have been Instagram and TikTok. However, since early 2019 the amount of traction TikTok has gained has been unmatched to any other social platform at a global level. Instagram Instagram, also known as “IG” or “Insta,” is one of the leading social networking app globally. The app was initially launched in 2010. Today the app has a lot of features including filters, direct messaging, Instagram stories and their newest introduction IGTV which is a vertical video viewing platform. Facebook acquired Instagram for approximately $1 billion in 2012. As of 2018, Instagram has 1 billion active users on a global level and 400 million daily active users. However, once hailed as a leading social media app, Instagram is losing ground to Tik Tok. Instagram was one of the first and foremost platforms where the term influencers were introduced and many individuals became influencers in the food, fashion and lifestyle space. Figures with thousands and millions of followers have risen to fame and reach a large audience of faithful followers. However, some notable creators have been moving over to Tik Tok and embracing this new, rapidly growing platform. Why are creators and influencers flocking to Tik Tok? DreaKnowsBest explains that “Tik Tok is doing a lot when it comes to marketing” and helping creators in their efforts on the platform. Specifically, “Instagrammers are starting to come on because they realize that the activity is insane…You can build a large audience [quickly] if you’re talented.” In addition to Instagrammers, YouTubers are joining the movement as well. It’s clear that Tik Tok is making waves in the social app space. With an explosion of growth, Tik Tok is expected to continue a steep upward trend. Whereas this new app is enjoying its hockey stick trajectory, Instagram growth is slowly dropping from 13 percent user growth in 2018 to projected growth of 8 percent in 2019. TikTok To understand TikTok we need to understand its beginning. TikTok started as Musically and was acquired by Bytedance in 2017. In 2018 Musically was rebranded as TikTok. In May 2019 TikTok reclaimed the no. 1 position in app stores across India. TikTok as a platform has memes, challenges, and extremely entertaining content. TikTok has many challenges one can participate in from various brands or TikTok itself from time to time some being for the greater good. #CreateforaCause, which invited creators to help raise funds for DoSomething.org, Best Friends Animal Society, and Oceana, ended up with $2 million to donate. Tiktok as of today has one of the most engaged audiences across India with over 170 million + monthly active users. References: Instazood.com and neoreach.com
It is not a surprise when we say that everything is present on social media. Pulling out a phone, there is just one thing that the world is talking about and every social networking site is filled with it! Mark Zuckerberg introduced a new concept and feature of Instagram stories wherein users can upload images and videos that disappear in a day’s time. They can also share their daily content, add filters, stickers and doodles. Doesn’t it all sound familiar? Mentioning a story, what is the first thing that pops in the head of a phone-savvy person? Of course, it’s the Snapchat Story that has been the talk on every youngster’s tongue for the past 3 years. Here’s why it is the new interesting talk of the town, Facebook has stolen the basic concepts from Snapchat and introduced an exact replica of it, calling it the Instagram Stories. The efforts and intentions of Mark Zuckerberg have been out in the open since the time he tried to buy Snapchat for about $3Billion that was turned down in no time. Announcing the introduction of Slingshot, Facebook’s version of Snapchat, was another step that displayed his efforts to drive a larger audience to his applications with most of it in vain that forced Facebook to delete the announcement later. Updates have been hoped to work constantly without many positive outcomes. Every platform on social media is competing with the other but the question of why is Facebook is so desperate to take over Snapchat arises time and again! Snapchat has grown to be the native camera of people where they instantly click and capture moments and can share the same as their story and save later. Snapchat has proved to be the more content sharing platform over Instagram over the years. Instagram is the visual application that revolves around sharing images, likes and comments when most people can’t care less about the number of double clicks they get. Users looking for something that helps them share more real-time content, more contextual content. As mentioned in one of our earlier blogs, Facebook and Snapchat are competing head-to-head with an almost equal rate of user retention and Instagram is tried to be squeezed in the war. With the same monotonous and repetitive content, despite a large number of active users, Instagram has realized the need to reinvent itself to gain even more importance and user base. With the replica version of Snapchat, Instagram has tried to have an increase in the number of daily images shared by users and steal the latter’s position as the native camera of the people. Talking about the views we share, we don’t think that Instagram is going to succeed in the same. There is a different lot of people one follows and allows to follow on each platform. It’s all about what the users are used to working on! Having the same feature on another app doesn’t help one change their choices that easy! Yes, there would be a smaller lot of people who would test it and use it just to feed their curiosity. But we don’t see Instagram Stories having a successful future till there is the active presence of Snapchat in the market. The discussion about what would be successful and what would not continue to confuse the brands as to what to do next. Adapting and trying something new is the part and parcel of being in the social media industry. Brands must jump to Instagram Stories for now as the whole world is talking about the same and everyone’s attention is on it! They can adapt and advertise themselves through Instagram stories for the time being, till the time the craze is maintained and is up! But it is advisable to not lose sight of Snapchat as it is going to remain the big-thing in the long run!
Among the variety of social media platforms, Instagram is known to be the photo and video sharing social networking site that has the maximum user-base as compared to the others. Instagram has become a huge phenomenon in recent times. Social Media is an experimental channel that allows users and developers to try and introduce new features. Instagram, for instance, introduced it’s Instagram Stories earlier this month that would help the users capture and share stories that disappear in 24hours, a concept replica of the Snapchat Stories. The reactions of the users to the same have been varied. Few seem to still be trying to get their hand on it, some dislike the replication and some simply love it. There are certain things that work well on Instagram and if you are an avid user of the app, you might want to consider using these tips to strengthen and grow your following base: 1. Good Quality Pictures Irrespective of whether you are posting a selfie or a scenic image, it should be of good quality. As basic as the rule is, the success of Instagram relies on the same. You cannot increase your follower base if you don’t give them quality pictures. Blurry images from random angles of weird things are not going to help you gain followers. 2. Long Captions Contrary to popular beliefs, people love reading longer captions on your photos than just 2 lines describing the image. For instance, people do take the efforts to read through the entire “Humans of Bombay” captions to know more about the featured person (s). And a caption also has the power to capture the interest of the reader; just as much the picture has! 3. Use the Right Hashtags Instagram works highly on the hashtag search policy, especially if you check out the explore feed. So, you want to make sure that your image pops up in others’ explore, use the right hashtags and at the right place. Overuse of the hashtags is not an option these days considering the fact that Instagram changed its algorithm to suit user preferences. As basic as the hacks are, they need to be kept in mind to help an increase of the engagement rate on your Instagram as well as help you understand what works for your brand more effectively.