Google Analytics is the premier and most important tool to do a detailed analysis of one’s website. To gain detailed insights into the visitors of one’s website, how much time a user is spending on a certain page, the flow and overall behavior when one is on the website is key. As a business owner one needs to constantly monitor this data and understand in detail the key metrics behind using Google Analytics. Key Metrics: 1. Users Users simply tell you about the number of users visiting your website on a daily, monthly, yearly basis. It also differentiates between new and returning users. This helps one determine overall website traffic and the number of people visiting our website regularly. 2. Bounce Rate It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. The lower the bounce rate the better is your website. The higher the bounce rate the more is the need to revise the overall flow of the website. 3. Time Spent Time spent simply means the overall time spent in minutes on particular pages on the website. Bounce rate and time spent are the two most crucial to understand the quality of the traffic. 4. Acquisition Acquisition simply helps one understand exactly where the users are coming from our website. These may be organic search via Google, social media platforms, other referral links placed across the internet, mailers, etc. 5. User Flow This helps to understand how well the overall marketing is working & how users behave on the website. It also helps understand bottlenecks in the user journey & what pages they exit from. 6. Conversions These need to be set up manually but are crucial to understanding value driven by users & it can be separate to monitor not only sales but also leads. Other Tricks: 1. Always use a UTM Urchin Tracking Module parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. 2. Ensure to set up conversions for new Landing Pages Conversions simply help understand whether the marketing efforts are followed as per the original intention. Hence, it is crucial to set up new conversion methods when a new landing page is created for one’s marketing efforts. 3. Set up a custom Dashboard Custom dashboards as the name suggests helps one only look at things one wants to focus on by only adding fields and key metrics that are extremely relevant.