Adwords Adwords is also known as PPC i.e. Pay Per Click. Adwords is a product of Google mainly to advertise via its search engine Google. In case someone is looking primarily for a promotional activity looking to drive traffic to their website, create a buzz around a launch and is looking for quick results, Adwords is the way to go. One can tweak their ads as per their requirement to reach a perfectly targeted audience as per their needs for whom the ads may be relevant. A PPC ad solution like Google Ads doesn’t have the same results as SEO, and won’t improve your organic search rankings. Adwords can also be a great way to find the most relevant and appropriate keywords for SEO. But, because of its flexibility, Google Ads can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours. SEO Search Engine Optimization or SEO in the simplest of terms means to get a select set of keywords for a respective website and bring the search results of those keywords on page one. In order to achieve that, one needs to make sure that the website is search engine friendly. Using the tools via Adwords and adding the keywords suggested these keywords can also be added to our overall SEO activity. A search engine friendly website can be ‘read’ easily by search engines and used with ease by users. The website needs to have an SSL certificate and it needs to be mobile responsive as well. Content marketing will help one create the right content, SEO will help one optimize content for search engines and get more organic traffic and social media will promote one’s SEO optimized content to a wider audience. Conclusion All in all to sum it up it is important to note that SEO is a long term activity and one needs to be patient while initiating the same. In case one is looking for short term results only for visibility and a quick duration an SEM activity will be more beneficial. Adwords and SEO are not competitors but they are two powerful tools available at one’s disposal. One can use Adwords when one wants traffic fast but one needs SEO for the long term and sustainable online success.