Tag: FYA Media Group

Reaching a Multilingual Audience
Blogs

Reaching a Multilingual Audience

There has been a growth of 94% in Hindi content consumption, as per Google Data. This shows the impact of regional languages. Global companies have kept this fact in mind and are focusing on local dialects as a part of their strategy.  Companies too need to adapt on the basis of the same as targeting a certain set of users in their native languages will be a far more beneficial marketing activity. In India itself there are multiple languages that are quite popular and can be used for immense marketing activities like Tamil, Malayalam, Telugu, Kannada, Marathi, Hindi etc. This is where regional apps like Helo can help brands increase presence with an extremely targeted audience who consume content in regional language. Helo is among the top apps downloaded on the Google Play store in 2018. Headquartered in New Delhi, Helo is available in India as well as in the USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android.  Helo has opened up its ad properties for brands in India to leverage and reach out to a multilingual audience. Key Tips 1. Translations It is extremely important to not use translation apps as they give a literal translation. One should rely on the regional dialect and the actual way the language is spoken in order to reach a multilingual audience. 2. Audience Another key tip is to know the audience really well while marketing to them in order to reach them in the most efficient manner. One needs to know the regional languages and dialects thoroughly before trying to reach them through their marketing efforts. 3. Graphics & Visuals One language that everyone speaks is through a visual medium. Trying to share as much content through a visual medium has always proven to be extremely beneficial in order to reach the masses. 4. Regional Apps Using regional apps like Helo, Sharechat specifically dedicated to the social networking of people who primarily speak and share information via their native language is extremely important while reaching a multilingual audience.  Hence, it is extremely important to note that when one is trying to reach a multilingual audience a multilingual marketing approach is extremely important in order to reach the end-user effectively as well as eloquently. 
Posted by Palak FYA
We’re Growing And Here’s What Can Be Expected From Us In 2017!
Blogs

We’re Growing And Here’s What Can Be Expected From Us In 2017!

In today’s competitive world, there’s one thing that each one of us seeks, Growth! FYA has always looked at growth from a very “NOW” perspective. Living in the digital world, we soon noticed that technology is changing too fast and so is our growing dependency on it. The trends come in and fade away at a pace so quick that publishers, businesses and agencies are all failing to keep up with it. Always looking at growth from a single aspect, we came to realize the importance of an in-house website department as the mobile revolution took place in 2012. It was easy to figure that with the revolution, most brands and businesses would want to have their websites revamped that can be accessed through their phones which were available in the market in various screen sizes. Achieving much growth with the newly formed website department that functioned organically, the scenario changed and then came the trend of paid advertisements. With constant changes and to survive the upcoming trends of E-commerce websites, News and Media websites, mobile applications, etc we created a team of developers. There was a huge amount of time that was utilized just for collecting data for the past 2 years and we realized the massive disconnect between our offline and online audience. We predicted that the analytic aspect of the business is going to be huge and we decided to make plans of expanding the development team on a very serious level to serve businesses looking out for a digital transformation. We came across the business who don’t just need social media strategies but they wish to get into it all whether it’s building software, back-end, the analytics, reach or influencers. Understanding their needs and the demand for a system that can help them look after HR, Inventory, Accounts, Marketing, POS, CRM and Lead Management systems, etc, we created one called PULSE. To attract more agencies and businesses, we agreed on charging a one-time fee with the liberty of choosing the module of their choice and paying for only that particular one. We strived to get past the barriers that existed due to the age-old systems where the analysis was difficult to get, their inaccessibility on the phones, etc. We intend to grow our software and make it a system that can seamlessly help businesses to carry out their functions. Another thing we wish to focus on this year is to create a very strong content team. When it comes to content, we are trying to create a team that can provide the best user experience as customers instead of an agency. We are looking at creating content that feels real, live and is first-hand so as to interest the audience! These are the growth plans we see for ourselves in the coming months of 2017!
Posted by Palak FYA
Everyone Has An Opinion On Marketing, Here’s Ours!
Blogs

Everyone Has An Opinion On Marketing, Here’s Ours!

Marketing itself is a very open term has made people have various opinions. With various aspects involved within the term such as ATL, BTL, digital engagement etc, everyone’s perspective about the same differs from the other. With time, the ideologies and ways to work in the market has changed. There are the old-school agencies that tend to focus most of their efforts in branding activities like brand awareness, plans to design memorable logos to boost brand recall value etc as it is believed to have larger importance in terms of creativity and earning. The new-age thinking has very subtly blended in the marketing activities recently that believes in generating creative ideas to get in touch and engage with the audience. It has been extremely crucial to balance the two where branding, as well as direct customer relationship, needs to be focused on. With the constant clash between the branding and digital agencies that follow varied ideologies, here is our simple opinion on Marketing, “It doesn’t make sense if it doesn’t add value”. A strategy of 5 years to create an impeccable brand recall is not something that we believe in. If creating a brand recall with a single-digit number on a personal, one-on-one level is achieved, it talks a lot because word of mouth in today’s time is what works the best. It is important to create an action that talks about your brand, make people use your brand and talk about it themselves to generate an audience organically. This is the simple logic we believe in, “Every action that a brand takes, has to help them gain something in return. There has to be an ROI on it and if it doesn’t, that’s a massive waste of time and money.” We are one of the best Digital Media Agencies in Mumbai providing complete internet marketing services like SEO, Social Media, PPC, SEM and much more. Get in touch with us via call or text today!
Posted by Palak FYA
Instagram Stories VS Snapchat
Social Media Marketing

Instagram Stories VS Snapchat

It is not a surprise when we say that everything is present on social media. Pulling out a phone, there is just one thing that the world is talking about and every social networking site is filled with it! Mark Zuckerberg introduced a new concept and feature of Instagram stories wherein users can upload images and videos that disappear in a day’s time. They can also share their daily content, add filters, stickers and doodles. Doesn’t it all sound familiar? Mentioning a story, what is the first thing that pops in the head of a phone-savvy person? Of course, it’s the Snapchat Story that has been the talk on every youngster’s tongue for the past 3 years. Here’s why it is the new interesting talk of the town, Facebook has stolen the basic concepts from Snapchat and introduced an exact replica of it, calling it the Instagram Stories. The efforts and intentions of Mark Zuckerberg have been out in the open since the time he tried to buy Snapchat for about $3Billion that was turned down in no time. Announcing the introduction of Slingshot, Facebook’s version of Snapchat, was another step that displayed his efforts to drive a larger audience to his applications with most of it in vain that forced Facebook to delete the announcement later. Updates have been hoped to work constantly without many positive outcomes. Every platform on social media is competing with the other but the question of why is Facebook is so desperate to take over Snapchat arises time and again! Snapchat has grown to be the native camera of people where they instantly click and capture moments and can share the same as their story and save later. Snapchat has proved to be the more content sharing platform over Instagram over the years. Instagram is the visual application that revolves around sharing images, likes and comments when most people can’t care less about the number of double clicks they get. Users looking for something that helps them share more real-time content, more contextual content. As mentioned in one of our earlier blogs, Facebook and Snapchat are competing head-to-head with an almost equal rate of user retention and Instagram is tried to be squeezed in the war. With the same monotonous and repetitive content, despite a large number of active users, Instagram has realized the need to reinvent itself to gain even more importance and user base. With the replica version of Snapchat, Instagram has tried to have an increase in the number of daily images shared by users and steal the latter’s position as the native camera of the people. Talking about the views we share, we don’t think that Instagram is going to succeed in the same. There is a different lot of people one follows and allows to follow on each platform. It’s all about what the users are used to working on! Having the same feature on another app doesn’t help one change their choices that easy! Yes, there would be a smaller lot of people who would test it and use it just to feed their curiosity. But we don’t see Instagram Stories having a successful future till there is the active presence of Snapchat in the market. The discussion about what would be successful and what would not continue to confuse the brands as to what to do next. Adapting and trying something new is the part and parcel of being in the social media industry. Brands must jump to Instagram Stories for now as the whole world is talking about the same and everyone’s attention is on it! They can adapt and advertise themselves through Instagram stories for the time being, till the time the craze is maintained and is up! But it is advisable to not lose sight of Snapchat as it is going to remain the big-thing in the long run!
Posted by Palak FYA
14 Questions to Ask Clients Before Starting a Website Project
Website Designing

14 Questions to Ask Clients Before Starting a Website Project

We have created a list of questions that you need to ask clients before starting a website designing and development project. By getting the answers, we will also get clarity as to what is the client’s requirement. 1.Name of your domain? This is the very first step to know as to what is your domain name as this would help you to know if you have to work on the existing domain or buy a new one for them and accordingly you’ll pitch about your project.  2. Is there a tagline associated with your Logo? tagline and logo are very important, so you need to raise this point as to do they have just logo or both, so you’ll accordingly focus on the content and designing. Usually, clients with tagline have a vision behind the service they provide so it’s very important to know if they have or not so accordingly you can decide things during designing and development of the website.  3. What is the main objective behind launching this website? Before you try to understand your client’s motivation, you need to understand their own. the potential client may want a website because of their need to keep up with their competition or just because they need to spend some amount of money before the year-end.  Whatever be the client’s answer to “what is the main objective behind the new website” maybe, you’re going to ask several more “whys and whats” to get to their motivations. 4. List a few websites of your competitors This is a great question because this helps you to understand their style they like but at the same time, it’s a good chance to know what works for the competition. According to the collected data and research, you make some final suggestions which could get you on good books.  5. List a few websites you like This need not be their competitor, as the client may like some of the websites designed and developed which may be from different fields so it helps us to know news things and designs, etc.    6. Do you have a hosting server or the domain of your business? Just like the name of the domain if the client already has a hosting plan or are they looking to purchase, so you need to know whether that will be done by you’ll or not. 7. Describe your business in brief The major problem that comes up with website projects is because of miscommunication between what the client wants and what the developer thinks the client does. Do a bit of research before meeting the potential client but also ask them about their business in detail as we cannot take the current website as a base and decide things and that’s why they want a new website.  8. What pages do you think needs to be there in the website according to your business? Don’t forget to ask this question, as you may think a page or two doesn’t matter much but in case of developing it takes a lot of time so it’s important to ask the client as to what all web pages they want on their website so accordingly, you know what all content, images are needed and how much time would be allowed for it. 9. List your complete product line. In case the client deals with any specific product then we should be knowing it so they should provide all the details of the product they deal with so we can focus on them and we know what product are we exactly dealing with. 10. Who would be your target audience? Another highly important question to be asked is what target audience are they looking to focus on, as this will tell you what kind of people the client wants to reach out to. so please ask the client to specify additional information about their target audience like the Age group, Industry, Nationality, Tastes, etc?. A site designed for college students and office employees would look completely different as a response to things that vary from person to person.   12. Do You Have a Brand Color or any color Palette? This looks very easy but it’s not as you have to ask two questions as to do you have any specific colors and fonts that you want us to focus on? Do you want us to use the same color on the new website too? You need to ask this as a new website often comes when the company decides to rebrand itself so they may be looking for a change then their old one so you will have to build the design with new elements altogether. if they go with the same color and font then you need to look for such fonts that are not easily available hence this question is a little trickier.  13. Do you have a soft copy of your company Logo? (Vector Image preferred) It is a very vital question, like the website, can not be made without the logo as logo portrays you as a brand and also help for brand building over a while so ask the client if they can provide the soft copy of their company logo like in the following format: Adobe Illustrator, Corel Draw or EPS so then we will be able to use it or else we need to create a whole new logo with our designers. it’s better to ask to avoid any kind of awkward communication like do the logo in the same retainer.  14. Please provide any images you would like included on your website.   Without images, the website looks very boring and baseless so it’s important to have images on the website so do ask the client if they have any existing images or do you’ll need to buy the paid ones or how is it. so when you start with the website developing and designing, you need not ask if it is paid or free if they are willing to spend.  We have been rated one of the Best Website Design and Development Company in Mumbai, FYA Media Group has a team of expert Website Designers who create beautiful, engaging, bug-free websites. Our codes are optimized in the most structured manner to create technically strong websites. Let us know how can we be of assistance to you.
Posted by Palak FYA
10 Questions to Ask Potential SEO Clients
Search Engine Optimization

10 Questions to Ask Potential SEO Clients

This blog will help you to focus on taking over a new business that is right for you and getting all the needed details to think of the best possible strategy for your potential clients. The key here is making things as easy as possible for the client and yourself.  1. Are you targeting any particular keywords? If so, please mention them Before discussing anything, it’s always better to know the clients’ keywords before starting keyword research. This detail will give clarity as to which keyword needs to focus and which not.   2. What are Your Main Goals and KPIs? It’s very important to know what their goals and KPIs should be so it’s always good to ask them. This information will help the clients to understand if their goals and KPIs are realistic and achievable. 3. What Is Your Main USP? (Unique Selling Point) This is something you can work by yourself but in case you are not clear then ask. We like to find out what is the thing in which the client thinks that it makes them different from the others. As a part of your consultancy offering, you can talk about ways that can better leverage their USPs. Like are they using USPs in their metadata to win higher CTR from the SERPs or does their landing page content speak about their USPs and so on. 4. Any specific location? If the potential client is planning on a global level then you’ll have to drill down on their priority geolocations and you can talk about providing multilingual SEO.  If your client is targeting one specific country, like the United States Of America, for example, make sure you suggest keywords that reflect in Google Search Console. Go to: Search Traffic > International Targeting > Country > Target users in the United States Of America. Helping clients at this stage will go a long way as it will help you to build trust and you win more chances of getting selected over your competitors. 5. After a potential customer visits your site, what specifically do you want them to do? It’s basically to know what their goal is like if it’s an e-commerce website then do they want people to add to cart or if it’s a WordPress website then do they want to place an inquiry. get an accurate answer for this then we will be able to project this further.  6. What Level of Support Will We Have From the In-house Team? Apart from the website developer, you need to know the people you will be communicating with. You also need to know if they have in-house writers, designers, or even digital marketers who will be part of the collaboration, as this will help you to estimate as to how much you need to charge regarding the copywriting and graphic designing, etc as a part of your SEO contract.  7. What kind of CMS was the website built on? If you have access to it, then you can work this by yourself but if we do not then you should surely raise this question. It’s better to know in the initial stage as to how friendly the back-end is. if it’s customized then you should see that you have all the right functionality for the on-page Seo optimization that you’ll be doing. If it’s a mess, then now is the time that you tel;l your potential client to upgrade it as there is nothing worse than starting SEO on a worst CMS.  8.According to you, who are your three biggest competitors? Has your site ever been penalized?  According to you, who are your three biggest competitors? You might have done your complete research, but it’s always better to ask the client as to whom do they consider their competitor.  At times, these competitors were not even included in your list as they were not very competitive in the SERPs, so after compiling all the information, you can gauge their real competitor. Has your site ever been penalized? If you get access to their Google Analytics, you will be able to find out if there is any penalty but yet prefer asking the potential client if they had any manual or algorithmic penalty. Knowing about their previous penalties, it will give you an idea regarding the health of your potential client’s domain.  9. Are there any other domains or sites that you own or control? (Please list them all) It’s always good to know what other domain and subdomain a client have, and if they want you to work on those sites as well. It’s preferable to ask them beforehand to avoid any kind of awkward conversations down the line when the client says I have other websites too and can you do such similar things on those websites under the same subscription fee.  10. What do you expect to get out of this SEO project This is very important to ask as this would help us to know as to what we need to focus on like some clients have the requirement to be ranked on 1st page while some have to rank only on local listing while some wants to rank on top, hence it’s better to ask then to do it from your end.  Being one of the Best SEO Companies in Mumbai, India we analyze your website in order to determine which keywords you should be targeting and accordingly rank higher in google search and get more organic traffic. SEO is a long term activity but extremely beneficial to build a brand today. Fill our contact form today!
Posted by Palak FYA
Ways to Break the Ice With New Co-workers
Blogs

Ways to Break the Ice With New Co-workers

Every activity at the office has an impact on the quality of the work. Developing and maintaining an interactive and fun culture has proven to retain employees. To make it happen, it’s important to break the ice between the co-workers. Try the following fun activities to break the ice! 1. The Trust Walk Pairing the co-workers into teams, this activity involves blindfolding of one and the other has to guide him around by making him follow the voice. This activity is one of the great ways to share dependencies and also trust the team they are working in. 2. The Interview This activity involves separating everyone in teams and interviewing one from the other team for a few minutes. At the end of the activity, everyone has to mention 3 things that they have found out about the person they interviewed. This is one of the best ways to allow coworkers to get to know one another and set a common base for them to work together. 3. What’s My Name It is very important to build trust in oneself and be able to carry yourself with confidence. What’s My Name is the activity where one has to mention an adjective that begins with the same letter as that of their name. This way, the team can know one quality about each and initiates conversations with one another. 4. What Would You Rather? Questions about various situations would be asked to a person where they would have to choose one from the options of what would they rather do. This portrays the decision making power and also the pro-activeness of the individual. 5. The Five Favorites Everyone has those shows that they love to watch. For this activity, people have to share their five favorites and watch the shows that are commonly liked by many. With these activities, the ice between the new co-workers will sure break in no time.
Posted by Palak FYA
Always Give Back Doesn't Matter How Small or Big
Blogs

Always Give Back Doesn’t Matter How Small or Big

I believe that I am extremely blessed to be able to contribute as much as I can to those in need. The organization that has given me the opportunity and I am very closely associated with is “Children’s Cancer Care”, an NGO that a couple of people and I started about 2 years ago! Keeping our vision in mind to raise a huge amount of funds for the underprivileged children under the age of 15 who have been detected with cancer, we decided on creating a website and keeping it up-to-date to successfully guide those who wish to donate to these little ones. With an association with TATA Memorial Hospital, we have been able to raise more than Rs 50 lakhs that is all directed for the children’s treatment purposes. Though the number of children at the hospital is quite large, we’ve been able to successfully reach out to only 43 children and provided the financial support that was required for their treatments. We try to reach out to donors from time to time to bring together as many resources as we can to help the children and their families. Many people do have the urge to move forward and help but sometimes don’t know how and whether the little they are able to impart is going to be enough. A separate account is created between the hospital and the families of the child where all the money is directly transferred. The thing, I believe that sets us apart from all the other NGOs is the fact that funds are just used for treatments, there is no admin cost that is charged nor a donation percentage that goes to us. All the funds collected go to the child in need. For everybody reading this who feel the urge to donate and wish to give it back, do visit the website: https://www.childrenscancercare.org/ to help the little ones who deserve to live a healthy life as much as we do!
Posted by Palak FYA
Informality Is Always Better Than the Formality
Blogs

Informality Is Always Better Than the Formality

The most stereotypical belief about clients is that they are made only for billing amounts! We all have fun at the workplace, in the meeting, around the dining table (actually, you can say everywhere you can think of). Having fun in the workplace is vivid, this fun is the fun of having a job, it’s a good thing, it’s comforting in a way! I call it “The fun of work”. Trust me, work can indeed and honestly feel something very much like fun. When you are working well when you are engaged, involved, challenged and interested. What you do becomes what you love to do, something that makes you forget the crazy you do when you are bored or stressed and find yourself completely into the job at your hand. This may not be just a ‘Ha-ha’ kind, but it is fun the genuine fun, deep real fun. The fun of work is being a part of a really good meeting where everyone is participative and ‘Listen’ to one another, everyone has something to contribute. Having fun at the workplace makes you feel together, individually and collectively. You listen to each other more closely, to yourselves more closely. You build the team. The most fun places to work are the place where the fun is upheld, shared and supported. Anyone can have fun, but the company to be fun itself, the top-level has to not recognize fun but has to have fun. Recognize what fun means to your company, your employees and the work. There is a kind of freedom in the fun, the freedom that gives you opportunities to learn from each other, to find like-minds, and to connect, build a relationship. Remember, informality is always better than a formality. A buffet is more fun than a banquet. A bunch of learning centers is more fun than a lecture. Give them things to do together. Lots of things. Different things. Think kindergarten.
Posted by Palak FYA
We Don't Want Clients, We Want Partners. We're Investing in Long-Term Relationships
Blogs

We Don’t Want Clients, We Want Partners. We’re Investing in Long-Term Relationships

The most stereotypical belief about clients is that they are made only for billing amounts! We take immense pride in sharing our views as to how we never look at our clients from that perspective. We look for those with whom we can work not only now but also in the coming years. We have always believed in providing the exact information that a client needs to know, even when it comes to the services they must take and money that they don’t really need to spend. We have come to realize that honesty is one thing that can help you maintain good relations with the clients and that making it clear what expectations are achievable and what is not. The best way, we believe to be at par with the client is to share a road map with them on the first day itself of what can be expected and how do we decide to work on a particular thing so that it gets easier for them to benchmark our performance over the months. With time, we have realized that people are too impatient with digital media and they need to see quick results for the money they have decided on spending. Unable to understand that offline and online media work differently and there is a possibility of many things going wrong in an advertisement than one reason being that the agency has not placed it well. Practices as that of suggesting high media spends and quoting high retainer amount for a small job makes the clients weary about picking an agency to handle their digital media. A lot of time of the clients gets wasted in deciding whether to switch an agency as they are very apprehensive to choose another one after being cheated by one of those agencies who’re out there to make a quick buck. We really want to give our clients, our partners a reason to maintain a long-term relationship with us and we want to provide them with a road map and make them understand that results can’t be seen overnight but can be built over a period of time. The agencies need to build a frame where the client can trust and believe them for the work they do. That’s what really defines the best relation for us, the relationship where there are trust and support for one another. We have come across those clients who’s senior management has moved to another agency and they have made sure that we get in there because they trust and believe in us so much. People are very reluctant to change agencies and we have had clients who believe in us enough to challenge that. That’s what it means to maintain a strong relationship with them as they know that we end we up changing our strategies for the better and we keep working on providing the best of quality. We strongly believe in choosing trust over a small-term gain or a quick buck and that’s how we really intend to work. We are one of the Best Digital Media Agencies in Mumbai providing complete internet marketing services like SEO, Social Media, PPC, SEM and much more. Get in touch with us via call or text today!
Posted by Palak FYA