Reaching a Multilingual Audience
There has been a growth of 94% in Hindi content consumption, as per Google Data. This shows the impact of regional languages. Global companies have kept this fact in mind and are focusing on local dialects as a part of their strategy. Companies too need to adapt on the basis of the same as targeting a certain set of users in their native languages will be a far more beneficial marketing activity. In India itself there are multiple languages that are quite popular and can be used for immense marketing activities like Tamil, Malayalam, Telugu, Kannada, Marathi, Hindi etc. This is where regional apps like Helo can help brands increase presence with an extremely targeted audience who consume content in regional language. Helo is among the top apps downloaded on the Google Play store in 2018. Headquartered in New Delhi, Helo is available in India as well as in the USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android. Helo has opened up its ad properties for brands in India to leverage and reach out to a multilingual audience. Key Tips 1. Translations It is extremely important to not use translation apps as they give a literal translation. One should rely on the regional dialect and the actual way the language is spoken in order to reach a multilingual audience. 2. Audience Another key tip is to know the audience really well while marketing to them in order to reach them in the most efficient manner. One needs to know the regional languages and dialects thoroughly before trying to reach them through their marketing efforts. 3. Graphics & Visuals One language that everyone speaks is through a visual medium. Trying to share as much content through a visual medium has always proven to be extremely beneficial in order to reach the masses. 4. Regional Apps Using regional apps like Helo, Sharechat specifically dedicated to the social networking of people who primarily speak and share information via their native language is extremely important while reaching a multilingual audience. Hence, it is extremely important to note that when one is trying to reach a multilingual audience a multilingual marketing approach is extremely important in order to reach the end-user effectively as well as eloquently.