Tag: Digital Marketing Agency in Mumbai

Reaching a Multilingual Audience
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Reaching a Multilingual Audience

There has been a growth of 94% in Hindi content consumption, as per Google Data. This shows the impact of regional languages. Global companies have kept this fact in mind and are focusing on local dialects as a part of their strategy.  Companies too need to adapt on the basis of the same as targeting a certain set of users in their native languages will be a far more beneficial marketing activity. In India itself there are multiple languages that are quite popular and can be used for immense marketing activities like Tamil, Malayalam, Telugu, Kannada, Marathi, Hindi etc. This is where regional apps like Helo can help brands increase presence with an extremely targeted audience who consume content in regional language. Helo is among the top apps downloaded on the Google Play store in 2018. Headquartered in New Delhi, Helo is available in India as well as in the USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android.  Helo has opened up its ad properties for brands in India to leverage and reach out to a multilingual audience. Key Tips 1. Translations It is extremely important to not use translation apps as they give a literal translation. One should rely on the regional dialect and the actual way the language is spoken in order to reach a multilingual audience. 2. Audience Another key tip is to know the audience really well while marketing to them in order to reach them in the most efficient manner. One needs to know the regional languages and dialects thoroughly before trying to reach them through their marketing efforts. 3. Graphics & Visuals One language that everyone speaks is through a visual medium. Trying to share as much content through a visual medium has always proven to be extremely beneficial in order to reach the masses. 4. Regional Apps Using regional apps like Helo, Sharechat specifically dedicated to the social networking of people who primarily speak and share information via their native language is extremely important while reaching a multilingual audience.  Hence, it is extremely important to note that when one is trying to reach a multilingual audience a multilingual marketing approach is extremely important in order to reach the end-user effectively as well as eloquently. 
Posted by Palak FYA
Everyone Has An Opinion On Marketing, Here’s Ours!
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Everyone Has An Opinion On Marketing, Here’s Ours!

Marketing itself is a very open term has made people have various opinions. With various aspects involved within the term such as ATL, BTL, digital engagement etc, everyone’s perspective about the same differs from the other. With time, the ideologies and ways to work in the market has changed. There are the old-school agencies that tend to focus most of their efforts in branding activities like brand awareness, plans to design memorable logos to boost brand recall value etc as it is believed to have larger importance in terms of creativity and earning. The new-age thinking has very subtly blended in the marketing activities recently that believes in generating creative ideas to get in touch and engage with the audience. It has been extremely crucial to balance the two where branding, as well as direct customer relationship, needs to be focused on. With the constant clash between the branding and digital agencies that follow varied ideologies, here is our simple opinion on Marketing, “It doesn’t make sense if it doesn’t add value”. A strategy of 5 years to create an impeccable brand recall is not something that we believe in. If creating a brand recall with a single-digit number on a personal, one-on-one level is achieved, it talks a lot because word of mouth in today’s time is what works the best. It is important to create an action that talks about your brand, make people use your brand and talk about it themselves to generate an audience organically. This is the simple logic we believe in, “Every action that a brand takes, has to help them gain something in return. There has to be an ROI on it and if it doesn’t, that’s a massive waste of time and money.” We are one of the best Digital Media Agencies in Mumbai providing complete internet marketing services like SEO, Social Media, PPC, SEM and much more. Get in touch with us via call or text today!
Posted by Palak FYA
Ways to Break the Ice With New Co-workers
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Ways to Break the Ice With New Co-workers

Every activity at the office has an impact on the quality of the work. Developing and maintaining an interactive and fun culture has proven to retain employees. To make it happen, it’s important to break the ice between the co-workers. Try the following fun activities to break the ice! 1. The Trust Walk Pairing the co-workers into teams, this activity involves blindfolding of one and the other has to guide him around by making him follow the voice. This activity is one of the great ways to share dependencies and also trust the team they are working in. 2. The Interview This activity involves separating everyone in teams and interviewing one from the other team for a few minutes. At the end of the activity, everyone has to mention 3 things that they have found out about the person they interviewed. This is one of the best ways to allow coworkers to get to know one another and set a common base for them to work together. 3. What’s My Name It is very important to build trust in oneself and be able to carry yourself with confidence. What’s My Name is the activity where one has to mention an adjective that begins with the same letter as that of their name. This way, the team can know one quality about each and initiates conversations with one another. 4. What Would You Rather? Questions about various situations would be asked to a person where they would have to choose one from the options of what would they rather do. This portrays the decision making power and also the pro-activeness of the individual. 5. The Five Favorites Everyone has those shows that they love to watch. For this activity, people have to share their five favorites and watch the shows that are commonly liked by many. With these activities, the ice between the new co-workers will sure break in no time.
Posted by Palak FYA
How to Motivate Yourself When You’re Absolutely Exhausted
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How to Motivate Yourself When You’re Absolutely Exhausted

Everyone who works goes through the phases when they are either highly positive and energetic or extremely low on energy. There are days when work just doesn’t seem to be coming easy and those are the times when one really needs to find motivation within themselves. So the next time you feel lethargic or demotivated at work, here are 5 ways to get motivated again. 1. Re-Work on Your To-Do List Pre-deciding your to-do list is surely a good habit but consider yourself during the times you’re not in the “get shit done” mood. Re-work on your to-do for the day and break bigger tasks into smaller ones to make it easier and achievable. 2. Eat Some Snack Food is fuel for our brains and our bodies. Munching on some healthy snacks like bananas, yogurt, blueberries, etc from time to time helps to boost energy and productivity 3. Turn Up the Music When the day seems to be going extremely slow and boring that demotivates you, play some pumped-up music to refresh your mind 4. Talk to a Co-Worker There is always that kind of people who are a storehouse of positive energy. Take a while out from slouching in front of the computer and have a small chat with them to feel more energized and influenced to work 5. Change Your Working Place Sitting on the same desk all day, every day can be boring. Try changing your location for a while for a new surrounding to work in that may help you induce productivity in your work These are the tactics that are sure to work in bringing you back to focus and work with the same amount of energy once again.
Posted by Palak FYA
Why We Love Working at the Fya Group!
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Why We Love Working at the Fya Group!

Can you have fun, working hard to meet the deadlines? Well, you certainly can. That’s the only way we, at FYA Group, know anyway. We don’t only work for the sake of working, we work because it’s fun. We don’t work with seriousness; we work with dedication. I can go on and on but sum it up, 1. Casual environment At FYA, we have an open work environment, literally. We don’t shove our heads in desktops and get caged in cubicles. We sit around the big tables, listening to music aloud while working, let it be the latest Sia single or a classic Bollywood hit. It keeps the freshness and creativity alive. 2. Team Morale There is always at least one screen surrounded by a group of heads, trying to brainstorm out problems. We work as a team and have fun as a team, which amplify our strength and make up for the weaknesses. No matter what, there is always someone ready to lend a helping hand. 3. Learning Opportunities An open place is the best place, to learn new things and sharpen your skills. We are a start-up and we get to learn new things every time we try our hands on something new. That’s one of the best things about working in a young company, where learning is weighed just as important as getting things done. 4. Recognition for Hard work What makes us work hard is the assurance that our efforts will not go unnoticed, they will be recognized and rewarded. We have three distinct awards to reward team members, who go out of their way and do more than asked. We have monthly awards of the Creative star of the month, No-Stopping star of the month, and Achiever of the month. 5. Love for the work All the other powers in the world can’t make you work well if you don’t love what you do, It’s the most crucial element for success. Fortunately, that’s not a problem at FYA. We love what we do. And we work with all our hearts. When you love what you do you get a satisfaction that can’t be bought, it’s priceless si-font. We are one of the best Digital Media Agencies in Mumbai providing complete internet marketing services like SEO, Social Media, PPC, SEM and much more. Get in touch with us via call or text today!
Posted by Palak FYA