Tag: Brand Designing Company in Mumbai

Why Brands should create Digital IPs on TikTok?
Blogs

Why Brands should create Digital IPs on TikTok?

India is the biggest market for TikTok in terms of the number of users after China. It has gained about 200 million users in India and is providing immense competition to the social media giants like Facebook & Instagram.   As of today, TikTok has 170 million monthly active users. The top 10 cities include – Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, Ahmedabad, Jaipur, Kolkata, and Indore. It is simply a no brainer that brands today need to leverage the unmatched reach TikTok provides to create a brand presence online. The organic reach TikTok provides as of today is like no other social media platform. Brands who look to be trendsetters and a market leader need to leverage this unmatched opportunity today! A great way brands can use TikTok today is to educate its customers on industry trends, a problem they are solving and how they are solving it. Brands selling products can do the same by educating its customers on current problems people face and how they are solving it with their products.  Using micro-influencers similar to the ideology of the brand for some of their videos and revolving a campaign around the product/service and the micro influencer can be another great way for the brand to reach a wide audience. Doing a small paid campaign on TikTok is another great way to reach a mass audience. This can be a great way to further expand the reach of the campaign. This can be pooled in together with the consumer education videos as well as the micro-influencer campaigns. Using relevant Hashtags for the brand keeping in mind context and constantly using hashtags is another great way to create a great digital IP for the brand. Upon further establish the brand can also go ahead with a paid Hashtag Challenge to reach and amass the wide TikTok audience. Hence, in order to conclude and reiterate the fact that today TikTok has an audience unlike any other platform and brands need to leverage this opportunity by producing constant content and creating a digital IP like never before with the help of TikTok. If this opportunity is lost today one may never know when such an opportunity is likely to return if it ever is!
Posted by Palak FYA
Brand Guidelines
Blogs

Brand Guidelines

FYA Media Group We are an old name in an ever-changing game of new things. Great work is our promised differentiation. Our new identity doubles down on our core that everything we do must start with emotion and end with eye-grabbing design, heartfelt stories, and mindful experiences. Profile FYA – The Agency has flourished & serves some of India’s largest companies with everything from the engaging audience, creating tech to building brands in this digital realm. Content BrandLogoTypographyColorsPrintContact Brand Identity We help companies reach their audiences not only digitally, but also emotionally. Because in order for branding to trigger powerful responses, you first have to make the audience feel something. With equal parts rational and philosophical, we conjure up creativity that leaves an impression on people. It’s how brands become friends, products find meaning, and new ideas become contagious. Our LOGO When we added ‘Group’ to our name, it was to showcase our multiple verticals & broad offerings. Today some of those verticals have grown & become their own companies, while some have failed or been internalized. LOGO Graphics Take a moment to think about how you apply spaces in the logo.Always leave the logo some space to breathe to ensure it’s visibility and impact. No graphic elements of this kind should invade in this zone. Backgrounds You should always have the option of having your logo files provided in monochrome, and with a transparent background. This way you can use different variations of your logo in the appropriate concept. However, the more places you can display your logo in its pure form the stronger your brand association will form in the mind of the viewer, and the more memorable your logo will be (repetition is key). Color Palette Our brand is underpinned with a color palette designed to be fresh, modern and distinctive. Different combinations of color can dramatically change the tone and appearance of the document so it is important to consider how they work together.Colors are one of the most important things to transfer a brand to the customer. To help achieve greater brand recognition it is important that our color palette is applied consistently. Our Aim Move forward Grow together as a team Pushing boundaries to create something unique Thank You! We are one of the best Digital Media Agencies in Mumbai providing complete internet marketing services like SEO, Social Media, PPC, SEM and much more. Get in touch with us via call or text today!
Posted by Palak FYA