What’s Covered in this Deep Dive
- Current Digital Trends
- Commonly Faced Problems
- Challenges & Opportunities
- A New Approach to Digital Promotions
- Future Trends
Current Digital Trends
Commonly Faced Problems
Quality Lead Generation
Every industry needs quality leads, while in order to create awareness about the brand we should also consider that generating quality leads is also as important as branding
Database Management
The lifespan of the database generated in the education industry is very small, as the people who are interested today won’t be interested after a few months, it is important to effectively manage & generate new data
Parent vs Student Targeting
With the current digital trends, it is necessary to target students as they are also becoming more aware of the offerings and their career choices
Engaging an Outside Audience
When it comes to engaging our audience the first thing in mind comes to engage people associated with us such as students and parents. We also need to target and engage our potential TG
Leveraging your Organic Community
It is really important to leverage our organic community to spread the message. Encouraging students and parents to talk about the institute would help us build trust among the outside community
State of Digital Marketing
Challenges
- Online Reputation Management
- Content Creation
- Brand building via differentiated content
- Dedicated resources
Opportunities
- Involving Students in Content Creation
- Digitizing Lead Generation
- Creating Micro-Influencers
- Building long term engagement on Database
- Thought Leader Positioning
Online Reputation Management
ORM would help us build a brand online through various activities and interactions with our audience and also help us build/ maintain brand image online
Also, we can have a strong presence in the digital space and we would constantly track the content related to our Institution. ORM can also be effective to tackle cyberbullying cases
Sessions to help students & parent deal with content consumption & online bullying
With the current scenario of increasing cyberbullying cases, we would also need to conduct seminars where we educate our students on what online bullying can lead too, also, how can one tackle such situations.
Plus, with the growth of E-learning facilities, we need to track the content a particular student is consuming
A New Approach to Promotion
Lead Generation Funnel Flow
Where else it helps
- Multi-level engagement with the user
- Giving out information about the offerings
- While students share their experience, it builds a trust factor among the audience
- As we are constantly engaging the users and they have become a part of our funnel process so we can re-target people for a longer period
Apart from the above-mentioned points, it also helps us in building a strong brand recall
Why this Funnel works?
Create
Giving our audience the initial introduction to the brand without asking for much of their time or effort
Engage
Once we have engaged the users in the digital space, we can retarget the same audience and send them to our website/ landing page where they can have detailed information about our offering and courses
Interact
It is possible that people might not fill up a contact form as people are not willing to give their information in one go, this is where Lead generation ads work well, where we capture the information within the platform and not sending them to a landing page or website
Future Implementation
Internal Communication & Review Systems
Currently, the majority of the communication happens through WhatsApp, where there are different groups as per the class and the sections
This creates a problem in seamless communication. There needs to be an internal communication system which helps in direct communication with teachers and students
Micro Social Networks
Micro- social networks are similar to any other social media platforms but the objective these micro-platforms serves are different
These platforms work almost the same as any other social network but is completely regulated by the institute
Also, this helps in many aspects the major being taking students out from the traditional social network platforms like- Facebook and Instagram
Original Content Creation
Students participation is also important while generating original content as it not only reflects the brand but also the creativity of the students
Creating original content such as student’s life at the institute, students take over, blogs, articles, etc help us in multiple ways. Firstly, people get engaged in these types of content and also it increases brand recall.
Our entire effort is focused on making sense of complexity in brands and products. From promising startups to companies with decades of history, we create and position businesses from strategy and design, to developing a complete user experience. Designing brands and products that speak to both heart & mind.
-YASH SANGHVI