From the multinational brand to that restaurant around the corner, everyone is trying its hand on the social media marketing. But not all of them are acing it actually they are far from even doing it right. They are unable to grasp the concept of how to market on social media.
Acing a social media campaign is not an easy task and there are many mistakes that you might be doing without even realizing it.
1- Not making a plan.
This may sound cliched but it's true, many fail to plan out a campaign before starting to work on it. Having a basic idea is not enough, you need to plan it out thoroughly. The platforms you are going to be on, the kind of content you need to create and the action you want your audience to take.
2- Too many platforms but not appropriate content.
It's an another common mistake. There are too many platforms out there and trust me you don't need to be on all of them. Choose the platforms that you have strongest audience on and create content according to those platforms and then cross promote.
3- Too much brand mentions not enough value.
Though you are making a campaign for creating the buzz around your brand and product don't let it hijack the entire thing. Don't fill your posts with only brand mentions instead create content that adds value to the reader's experience.
Remember that if you are asking for their attention, pay them back with value.
4- Scheduling all your posts ahead of time.
It's a rather easy and tempting mistake to make. lets face it, it's a lot easier that way. You can just create all the content ahead of time and schedule it for later. But doing so you miss out on lots of opportunities and conversations, because you are not participating in what everyone else is talking about.
Social platforms are fighting to stay alive ( and outdo each other) so the major platforms are constantly rolling out new features every now and then to help both individuals and brands. Be more prompt to try out the new features next time and see if your brand can benefit from it.