Key Uses of the Business API
Key Features of Business API
–Whatsapp for Business via their website is openly available for small businesses.
–Businesses can interact with customers easily by using their API and integrating it among digital ads to send a push message on WhatsApp to any business.
–The API is currently available to limited companies in India with features like booking notifications, automated messages, etc.
–WhatsApp for Business APIs debuted with MakeMyTrip, BookMyShow, and Zendesk in India for a beta test with these special features.
Key Features & Use Cases
Automated replies via WhatsApp for specific messages make it a great tool for customer interactions.
Social Media Integration
Digital ads on Facebook & Instagram can have a direct button for a direct WhatsApp message to the company.
Google Adwords Integration
For search ads when one presses an ad on a mobile it will directly lead to a WhatsApp chat with a company representative.
Live Chat on Websites
Using a button on one’s website which will directly lead them to the company’s WhatsApp for a simple one to one conversation.
Not Against TRAI Rules
As bulk marketing on WhatsApp is against TRAI rules, it is beneficial for businesses to leverage their business with this API Technology.
For most MSME leveraging the WhatsApp API for customer service with the help of WhatsApp for web will prove to be highly beneficial.
Our entire effort is focused on making sense of complexity in brands and products. From promising startups to companies with decades of history, we create and position businesses from strategy and design to developing a complete user experience. Designing brands and products that speak to both heart & mind. – Yash Sanghvi