Category: Media Planning & Buying

Convince and Convert
Media Planning & Buying

Convince and Convert

Lead Generation The most critical part of any business development strategy is to establish how the business will generate leads. Sales and marketing efforts must be targeted strategically to ensure that the business can continue to grow and to develop new sources of customers. Commonly Faced Problems 1. Low CTR & High CPL As the major chunk of the budget is spent in display marketing, the number of people visiting our website is pretty low 2. Low Lead Quality Currently, the quality of leads generated through a digital campaign is not that great as people who fill the contact form are researching about properties 3. Lead Tracking Most of the developers either don’t use an LMS or the system they use is not up to the mark to track the lead journey 4. Calculating ROI on Ads It takes a few months for a lead to get converted. Due to this while reviewing the campaign at the end of the month the ROI remains the same as it was in the beginning 5. Expecting leads from a display campaign People do expect the flow of leads from each activity they do. Display campaigns work best if the objective is to create awareness as it attracts more eyeballs than sending people to the website 6. Going beyond search Developers think that Google search ads are the only way to generate quality leads while doing digital. However, with a perfect strategy in place, social media platforms can also generate quality leads A New Approach to Promotion Lead Generation Funnel Flow Why this Funnel works? Engage Giving our audience the initial introduction to the brand without asking for much of their time or effort Interact Once we have engaged the users in the digital space, we can retarget the same audience and send them to our website/ landing page where they can have detailed information about the brand and the project Convert It is possible that people might not fill up a contact form as people are not willing to give their information in one go, this is where Lead generation ads work well, where we capture the information within the platform and not sending them to a landing page or website Where else it helps Multi-level engagement with the userReduced CTR and higher ROIIncrease in search volumeAs we are constantly engaging the users and they have become a part of our funnel process so we can re-target people for a longer period Apart from the above-mentioned points, it also helps us in building a strong brand recall The final step The final step is to market to the leads that are worth pursuing. The lead will likely have shown a high level of interest in your products or business and will fit the ideal profile the business would like to target. Marketing directly to this lead will involve focused marketing materials, such as emails, calls to action by the sales team, which should result in a lead being converted.
Posted by Palak FYA
Why Regional Social Media is Crucial - Helo
Media Planning & Buying

Why Regional Social Media is Crucial – Helo

There has been a growth of 94% in Hindi content consumption, as per Google Data. This shows the impact of regional languages. Global companies have kept this fact in mind and are focusing on local dialects as a part of their strategy.  This is where regional apps like Helo can help brands increase presence with an extremely targeted audience who consume content in regional language. KPMG predicts that by 2021, there will be 201 million Hindi speaking internet users. Hindi is also one of the top 10 high demand business languages. Out of the 90 million+ surveyed digital users, more than half are non-English readers and more than two-third of Hindi readers are also reading English. Regional languages have surpassed English with a 66% share in overall content consumption. Across all regional languages, News as a genre sees the highest content consumption at 67%, followed by Sports at 17% and Entertainment at 16%. Results of the study highlight that content consumption in regional languages among younger audiences is fast-growing, with consumption among Indians in the 25-34 age group being the highest. According to a study done by KPMG, 70 percent of internet users find local language digital content to be more reliable than English language content. Hence, it is extremely important for brands to move in early on this trend and look at regional social media as the next big thing! Helo is the leading social media platform made for global desis. Their mission is to add color to your life and bring everyone together, empowering you to create and share content in your own language, as well as connect with your wider community. Helo is available in 14 languages including Hindi, Telugu, Tamil, Malayalam and more.  Helo is among the top apps downloaded on the Google Play store in 2018. Headquartered in New Delhi, Helo is available in India as well as in the USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android.  Helo has opened up its ad properties for brands in India.  Types of Ads FYA Media Group is one of the best Media Planning and Buying Agencies in Mumbai, India. Our structured media plans across multiple ad networks including TikTok & Helo help clients to improve their brand’s performance and maximize their ROI. We would love to help you as well.
Posted by Palak FYA
Advertising on TikTok
Media Planning & Buying

Advertising on TikTok

India is the biggest market for TikTok in terms of the number of users after China. It has gained about 200 million users in India and is providing immense competition to the social media giants like Facebook & Instagram.   As of today, TikTok has 170 million monthly active users. The top 10 cities include – Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, Ahmedabad, Jaipur, Kolkata, and Indore. While the Bytedance-owned company didn’t impact the revenue churn by the Facebook ecosystem in India till the second half of last year, it’s no more the case as TikTok started a push to make money over the past months.  TikTok has set a target to cross Rs 100 crore in the July-Sep quarter this year. Brands whose target audience fall under age bracket 18 to 36 have been seeing TikTok as a more engaging platform than Facebook and Google ecosystems.  Considering all the factors combined advertising on TikTok is now a no brainer and brands should make the most of this platform.  Types of Ads FYA Media Group is one of the best Media Planning and Buying Agencies in Mumbai, India. Our structured media plans across multiple ad networks including TikTok & Helo help clients to improve their brand’s performance and maximize their ROI. We would love to help you as well.
Posted by Palak FYA