Author: FYA

Reaching a Multilingual Audience
Blogs

Reaching a Multilingual Audience

There has been a growth of 94% in Hindi content consumption, as per Google Data. This shows the impact of regional languages. Global companies have kept this fact in mind and are focusing on local dialects as a part of their strategy.  Companies too need to adapt on the basis of the same as targeting a certain set of users in their native languages will be a far more beneficial marketing activity. In India itself there are multiple languages that are quite popular and can be used for immense marketing activities like Tamil, Malayalam, Telugu, Kannada, Marathi, Hindi etc. This is where regional apps like Helo can help brands increase presence with an extremely targeted audience who consume content in regional language. Helo is among the top apps downloaded on the Google Play store in 2018. Headquartered in New Delhi, Helo is available in India as well as in the USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android.  Helo has opened up its ad properties for brands in India to leverage and reach out to a multilingual audience. Key Tips 1. Translations It is extremely important to not use translation apps as they give a literal translation. One should rely on the regional dialect and the actual way the language is spoken in order to reach a multilingual audience. 2. Audience Another key tip is to know the audience really well while marketing to them in order to reach them in the most efficient manner. One needs to know the regional languages and dialects thoroughly before trying to reach them through their marketing efforts. 3. Graphics & Visuals One language that everyone speaks is through a visual medium. Trying to share as much content through a visual medium has always proven to be extremely beneficial in order to reach the masses. 4. Regional Apps Using regional apps like Helo, Sharechat specifically dedicated to the social networking of people who primarily speak and share information via their native language is extremely important while reaching a multilingual audience.  Hence, it is extremely important to note that when one is trying to reach a multilingual audience a multilingual marketing approach is extremely important in order to reach the end-user effectively as well as eloquently. 
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Tips & Tricks to Work from Home
Blogs Home

Tips & Tricks to Work from Home

During these tough times amidst the COVID-19 it is fairly easy to lose your sanity while working from home. Most people suffer from this fatal flaw — ‘Lack of Planning.’ The most valuable thing we have today is time, now more than ever! We want to watch shows on our own time, we want to reply back to texts at our own time, etc. It is extremely important to follow a few important yet simple steps while working from home. 1. Routine It is extremely important to set a routine for yourself on a daily basis. It does not have to be the exact same routine as you now have some time as basic as your daily commute time. You are free to do what makes you happy in this extra time you have gained. If you wish to be productive, be productive, if you wish to relax please feel free to do so. Other than this, set a regular work routine throughout the day to complete all essential tasks assigned to you and make sure to stick to the routine with a few breaks for meals and regular walks around the house.  2. To-do lists We swear by these and we make them and keep them updated regularly! We used to write these but have now moved to a digital one to be able to allocate specific times to be able to complete these tasks. It’s a simple concept; you can’t get everything done without knowing what everything includes. 3. Collaborative Tools We at FYA Media Group use tools like Asana and Slack on a regular working day as well. This further benefits during these WFH days. Asana is a fundamental task management app that helps our whole team with their daily tasks, to-do lists and helps everyone stick to deadlines. Slack is an internal communication tool that lets the team chat with one another and share files for daily work. 4. Work Area Setting up a dedicated work area helps one work in that area as one knows it is dedicated to working. If one sits to work where one sleeps it is natural one will tend to get more lethargic there. 5. Communicate Constant communication with the team is extremely important during these WFH days. These can be general calls or video calls through the day. A little extra communication when it comes to keeping the team updated on your work progress is extremely important while working from home. 6. Minimize This is a difficult one! Is it really possible to allow only a specific amount of time and then try to get it done in an even shorter amount of time? Well, we think so! For example, we now go into con calls with a fixed list of points to discuss, mail them to the others an hour before the call and try to ensure everyone stays on track. 5 minutes saved on 10 calls is almost an hour added to the day. Try it, it might take a while to get a hold of but this is the real key to productivity. Hope you found these tips helpful and if you have any more do please share them in the comments below.
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TikTok vs Instagram
Case Study

TikTok vs Instagram

In the last 5 years, there have been many social media platforms that have come and gone. The two most popular platforms in the last 5 years have been Instagram and TikTok. However, since early 2019 the amount of traction TikTok has gained has been unmatched to any other social platform at a global level. Instagram Instagram, also known as “IG” or “Insta,” is one of the leading social networking app globally. The app was initially launched in 2010. Today the app has a lot of features including filters, direct messaging, Instagram stories and their newest introduction IGTV which is a vertical video viewing platform. Facebook acquired Instagram for approximately $1 billion in 2012.  As of 2018, Instagram has 1 billion active users on a global level and 400 million daily active users. However, once hailed as a leading social media app, Instagram is losing ground to Tik Tok. Instagram was one of the first and foremost platforms where the term influencers were introduced and many individuals became influencers in the food, fashion and lifestyle space.  Figures with thousands and millions of followers have risen to fame and reach a large audience of faithful followers. However, some notable creators have been moving over to Tik Tok and embracing this new, rapidly growing platform. Why are creators and influencers flocking to Tik Tok? DreaKnowsBest explains that “Tik Tok is doing a lot when it comes to marketing” and helping creators in their efforts on the platform. Specifically, “Instagrammers are starting to come on because they realize that the activity is insane…You can build a large audience [quickly] if you’re talented.” In addition to Instagrammers, YouTubers are joining the movement as well.  It’s clear that Tik Tok is making waves in the social app space. With an explosion of growth, Tik Tok is expected to continue a steep upward trend. Whereas this new app is enjoying its hockey stick trajectory, Instagram growth is slowly dropping from 13 percent user growth in 2018 to projected growth of 8 percent in 2019.  TikTok To understand TikTok we need to understand its beginning. TikTok started as Musically and was acquired by Bytedance in 2017. In 2018 Musically was rebranded as TikTok.  In May 2019 TikTok reclaimed the no. 1 position in app stores across India. TikTok as a platform has memes, challenges, and extremely entertaining content. TikTok has many challenges one can participate in from various brands or TikTok itself from time to time some being for the greater good. #CreateforaCause, which invited creators to help raise funds for DoSomething.org, Best Friends Animal Society, and Oceana, ended up with $2 million to donate. Tiktok as of today has one of the most engaged audiences across India with over 170 million + monthly active users.  References:  Instazood.com and neoreach.com
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What Is Perishable Mobile App Content?
Blogs Software Development

What Is a Perishable Mobile App?

We can develop a demo app in 48 hours. The apps can go live within 3 weeks. Any webpage can be made a part of the app. A single framework can be used throughout the year as multiple apps for a variety of purposes. Push Notifications to all users or location-specific. The apps work seamlessly across iOS and Android. Complete Integration with our analytics system. The  Concept: Socialive is proprietary software developed by FYA to develop mobile applications for Android and iOS. The apps created using Socialive are highly customizable but the USP is that the apps can be made to be perishable. Yes, perishable! The apps can be kept live for a week, month and year or even a lifetime. This allows the user to mobile to push boundaries that seemed brilliant but the execution seemed nearly impossible. Corporate: Employee Engagement Programs. Employee / Customer Survey. Ecommerce Integration. Media Events. Conferences. CSR Activities. Recruitment / Orientation. Performance Appraisals. Suggestions / Grievances. Product / Service Launch.Lead Generation.Online Training Sessions / Webinars.Policy Change Announcements.Fund Raising Events.Social Media Integration.Google Calendar Integration. Events:  Registrations.Sponsor Features. Location-based engagement Programs.Itineraries / Agenda with location integration.Speaker Profiling linked to agenda and their personal links. Live video feed. Live posting by users. Lead Generation. Catalogs. Contests. Audio Integration. Coupon Integration. Social Media Integration. Weddings: Couples Story Messages to the couple Important Numbers. Google Map Integration. Travel Coordination. Sneak Peek into Sangeet Prep. Live posting by guests. Daily Itineraries. Live video feed. Restaurants: Menu. Restaurant Pictures. Home Delivery Ordering. Reservations. Feedback Forum. Contact Forum with location integration. Loyalty Program Integration. Coupon Integration. Click to Call. Social Media Integration. Google Map Integration.
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Convince and Convert
Media Planning & Buying

Convince and Convert

Lead Generation The most critical part of any business development strategy is to establish how the business will generate leads. Sales and marketing efforts must be targeted strategically to ensure that the business can continue to grow and to develop new sources of customers. Commonly Faced Problems 1. Low CTR & High CPL As the major chunk of the budget is spent in display marketing, the number of people visiting our website is pretty low 2. Low Lead Quality Currently, the quality of leads generated through a digital campaign is not that great as people who fill the contact form are researching about properties 3. Lead Tracking Most of the developers either don’t use an LMS or the system they use is not up to the mark to track the lead journey 4. Calculating ROI on Ads It takes a few months for a lead to get converted. Due to this while reviewing the campaign at the end of the month the ROI remains the same as it was in the beginning 5. Expecting leads from a display campaign People do expect the flow of leads from each activity they do. Display campaigns work best if the objective is to create awareness as it attracts more eyeballs than sending people to the website 6. Going beyond search Developers think that Google search ads are the only way to generate quality leads while doing digital. However, with a perfect strategy in place, social media platforms can also generate quality leads A New Approach to Promotion Lead Generation Funnel Flow Why this Funnel works? Engage Giving our audience the initial introduction to the brand without asking for much of their time or effort Interact Once we have engaged the users in the digital space, we can retarget the same audience and send them to our website/ landing page where they can have detailed information about the brand and the project Convert It is possible that people might not fill up a contact form as people are not willing to give their information in one go, this is where Lead generation ads work well, where we capture the information within the platform and not sending them to a landing page or website Where else it helps Multi-level engagement with the userReduced CTR and higher ROIIncrease in search volumeAs we are constantly engaging the users and they have become a part of our funnel process so we can re-target people for a longer period Apart from the above-mentioned points, it also helps us in building a strong brand recall The final step The final step is to market to the leads that are worth pursuing. The lead will likely have shown a high level of interest in your products or business and will fit the ideal profile the business would like to target. Marketing directly to this lead will involve focused marketing materials, such as emails, calls to action by the sales team, which should result in a lead being converted.
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Using GIFs via Social Media
Social Media Marketing

Using GIFs via Social Media

The Graphics Interchange Format or GIF is a bitmap image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite on June 15, 1987.It has since come into widespread usage on the World Wide Web due to its wide support and portability between many applications and operating systems. GIPHY Giphy, styled as GIPHY, is an American online database and search engine that allows users to search for and share short looping videos with no sound, that resemble animated GIF files.  In October 2019, Giphy had 200 million daily active users, it serves over 1 billion GIFs per day, and visitors watch more than 2 million hours of GIF content every day. Giphy is seeking to take advantage of this landscape since the GIF database has been integrated into most messaging services. Using GIFs as a part of your social media strategy Retaining our audience: For retaining and engaging audiences on social media GIFs are sometimes better to use than text-filled social media posts because as it can help understand the message faster and better.Promotion of an event/product/service: As people are moving completely towards the digital medium promotion of events via event-specific GIFs can always help a brand portray itself better.The personality of a Brand: Using GIFs in social media marketing campaigns helps in giving the brand a unique touch and a personality making it distinct from the others.Audience Involvement: With the help of GIFs many times the audience too gets interested in the uniqueness of the GIF and can encourage them to create content (user-generated content) which helps in brand promotion. GIF Interactions 1. GIFs via Social Media Create custom gifs to use on social media platforms for posts and replying to our audience. 2. GIFs on Whatsapp Creating custom GIFs and replying to inquiries on WhatsApp for audience interaction. 3. GIF across all Communication GIFs being a versatile tool can be used in audience interactions across mailers, social media, contests, thanking the audience, etc. 4. Shareability GIFs are constantly used in instant messaging via WhatsApp making it easy to converse with the audience and each other as well.  5. GIF Demo
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Things To Consider Before Designing A Mobile Application
Software Development

Things To Consider Before Designing A Mobile Application

Mobile usage has developed more quickly than before. Today almost every firm would have its own mobile app. Mobile app development is a tool to attract, engage, and retain your customers. Coming up with a unique app idea isn’t enough anymore as the app market is too competitive. It is getting harder to stand out, and the investment is large, considering your time and the budget. Going into an unprepared mobile app development stage can result in costly and brand-damaging mistakes. So here are some important tips to keep in mind before designing an application 1. Extensive Market Research The initial step to keep in mind is to have thorough market research. You need to know your goal behind creating an app as it will help us to fill the gap by being a solution to the problem that comes across many other apps. This strategy will allow you to win your competitor’s clients.  by being a solution to the problem that you’re solving and you have come across many other apps. This strategy will allow you to win your competitor’s clients. Sustainable market research would help you to know: Who are your competitors?What is their strategy?What are their strengths and weaknessesWhat are their customers saying in the reviews and on social media?What is their unique selling point? If you have the answer to these questions then you will be able to create an app that the customers are looking for and this is your opportunity to stand out amongst others.  2. Consider Where Your App Will Be Used Once you’ve decided to make a mobile app, you also need to think about where your app is most likely to be used. This is difficult because where and how an application is utilized can directly impact on how it can be designed. Building an app without a reason would just be a waste of money and time. 3. Choose A Platform it is designed for Choosing the correct platform is the most important and primary thing to be considered while designing mobile applications as should you go with IOS or Android?.  A responsive web app?  It’s beneficial to know which platform will be supported by your designed applications. You would not prefer to invest in a technology that could disappear or limit what your app can do. 4. Design & Usability Keeping the targeted audience in mind, design a better and usable application. The application configuration would differ from the consumers to team members so design accordingly. It helps your visitors to understand what they will get and keeps you and your customers on the same page. Always remember that designs that look less complex and organized are generally more usable than high-end designs that are not generally highly usable designs. 5. Focus on your marketing strategy What’s the purpose of developing and launching a mobile application if the users have no idea if such an app exists in the first place?  So to make sure that your target audience is aware of your application it is important to start marketing your application least 2-3 weeks before the launch. This will help you get a much-needed buzz and an overwhelming response which is necessary for a successful launch. 6. Test your app before it hits the market To increase the success quotient of your app, test your app before it hits the market. Get your in-house testing team to interact with your app for 3-7 days. Figure out which functionalities work best, which buttons are unnecessary and so on. In short, you should “Micro Test” your app before going live.  It’s not just about having a “cool” app but also about its functionality. So no matter how promising it seems even the small and simplest apps can be profitable for an organization if they work correctly. 7. Know your Budget in advance Keeping in mind the end goal to build an effective digital product, entrepreneurs need to manage a lot of bills. The services in the sphere of IT do not come cheap, it is vital to think through all the project’s details and plan the app development budget. Along with this, you will understand where you can cut on a few costs and where not. These are a few of the good ground-rules to get you started on mobile application designing. We will be happy to hear from you more ideas that you feel are important while designing an app. Do leave a comment. Being one of the Best Software Development Companies in Mumbai we always aim to offer the absolute best software solutions. With cutting edge features and affordable prices we would love to get on a call with you today!
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10 Things to Consider when Designing an Ecommerce Website
Website Designing

10 Things to Consider when Designing an Ecommerce Website

Design an e-commerce website that is eye-catching and pleasant for visitors is not an easy task. As a web designer, you must keep in mind these pointers and accordingly design a more engaging, useful and simple website. 1. Your Design Should Match with Your Products  Consistency plays a vital role in making your e-commerce website work. Keeping your design comprehensible with the product that you deal with will complete the overall feel and look of your site. When designing a website, make sure that everything from images, color schemes, to text, would perfectly define your website. Anyone who would visit your website should know what you’re dealing with by just looking at the design of your website.  2. Demonstrate Proper Product and Descriptions The purpose of your e-commerce website is to sell products, therefore it is important to highlight the items on your site. Make sure you have excellent high-quality pictures as that is what has seen my the visitors and this would help them to gauge as to how the item looks in reality. The absence of the product image and lack of information would increase your bounce rate as visitors would leave the website.  For better visibility and usability. Choose a layout that emphasizes your product on every page and don’t let your visitors find the page.  3. Reasonable Shipping Rates or Free Shipping We feel that most of the shoppers are attracted to those websites that offer low shipping charges or free shipping. It usually happens that you liked a product and added to cart but during checkout, you see that there are some shipping charges so the total amount payable is quite more than your budget. This makes a visitor think whether this product deserves to pay the shipping charge?. This is the reason that people often abandoned the shopping cart. 4. Appealing Shopping Cart Design Too many designers don’t pay attention to shopping carts, but it is one of the most important parts of your website.  A good shopping cart can help users to add multiple items, revise an order, or remove products as easily as possible. When designing a shopping cart, make sure that you include all the product images, their reviews, and a convenient search bar for the same. Design quality must be appealing and simple as this will help you in attracting more shoppers which will increase your conversion rates. 5. Guest Checkout Many e-commerce sites today require the users to first register and create an account and then make a purchase. However, this is extremely useful as it allows you to communicate and track your customers and this is not something that customers wish to share. Customers want to make every transaction as quick and impersonal as possible and not feel forced when asked to register. It is believed that the guest checkouts help to boost your conversion rates and to reduce abandoning the cart as it removes the barrier of registration and tracking your data as security is everyone’s utmost priority.  6. Easy Checkout Process The easier the checkout process, the more customers are motivated to repurchase. So try not to make multiple pages for the checkout process as it would confuse the user, so a single and a simple page is good enough for consumers. This would increase your conversion rates as you have created an easy checkout page.  7. Provide Lots of Payment Options We have seen a lot of e-commerce sites that allows users to pay only from their visa or master card and not through any other alternative. However, if you wish to boost your sales in the long run then make sure you provide a wide range of payment options. Customers should not feel restricted with a few payment options. 8. Call to Action Call to action is one of the most important parts of your website designing. Visitors are more likely to leave your website without interacting with any of the content in the absence of CTAs. This also helps in creating a valuable database for businesses which can then be used in the future. Cta can direct the users to take the desired action, which improves your conversion rates, and ultimately it will help you to enhance engagement and performance of landing pages.  9. Keep Your Website Secure All e-commerce sites are a target for hackers and so there is a huge need to keep the store secured. So the best way to make sure that your site is secured is to have an SSL to encrypt information. With an SSL certificate, you can protect your customer’s valuable information. 10. Integrate with Social Platforms Integrating your website with social media has a lot of advantages. As now a day’s social media has become a platform to promote your brand and what new offers are going on. The data collected from visitors on social media can be used to provide suggestions on what products they may like or what are the new product which resembles their likings and reviews would build add a loyalty factor. We have been rated one of the Best Website Design and Development Company in Mumbai, FYA Media Group has a team of expert Website Designers who create beautiful, engaging, bug-free websites. Our codes are optimized in the most structured manner to create technically strong websites. Let us know how can we be of assistance to you.
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TikTok Brand Campaigns
Case Study

TikTok Brand Campaigns

Current Status India is the biggest market for TikTok in terms of the number of users after China. It has amassed about 200 million users in India and poses a serious threat to the dominance of social networking giant Facebook.  While the Bytedance-owned company didn’t impact the revenue churn by the Facebook ecosystem in India till the second half of last year, it’s no more the case as TikTok started a push to make money over the past months. TikTok has set a target to cross Rs 100 crore in the July-Sep quarter this year.Brands whose target audience fall under age bracket 18 to 36 have been seeing TikTok as a more engaging platform than Facebook and Google ecosystems. Pepsi – #SwagStepChallenge Objective – Pepsi’s unique Swag Step Challenge comes of the association with the super hit movie franchise Dabangg 3.  Users can make a Swag sign using their hands to trigger Pepsi branded sunglasses and nod to flip the glasses in the air.  Views: 5.4 billion + UGC: 100,000+ Swiggy Starhunt Objective – Swiggy worked to launch Swiggy Starhunt, a platform for delivery partners to showcase their talent by uploading videos on popular video-sharing app TikTok. These videos come under the categories of acting, dancing, singing and musical instruments. They worked 11 languages to reach a pan-Indian audience, which resulted in 44+ million views. Moov – #MakeYourMoov TikTok collaborated with Moov for a first of its kind brand fitness campaign #MakeYourMoov. Moov initiated a unique Hashtag Challenge called #MakeYourMoov where users were encouraged to post a video performing at least one fitness move of their choice which witnessed a humongous response with participation across age groups. Views: 9 billion + Bingo! Starters Objective – The campaign amassed a great response since the launch while encouraging users to start their day with healthy snacking. With brand ambassador Ranveer Singh, Bingo! launched an interactive campaign #StartWithStarters where users accepted a dance challenge. Views: 8.5 billion + Lay’s – #Wavez4India Objective – The challenge celebrates Lay’s Wavez, the latest offering from PepsiCo, and leverages the popularity of TikTok. The video and hashtag were created urging fans to join in the fun while creating a ‘Wavez4India’ step. Besides Yuvraj, dancing star Shakti Mohan has also accepted the challenge and participated by creating her own version of the Wavez4India step.  Hopscotch Objective – At Hopscotch, the objective was to speak in fun, creative ways to talk to the customers. Hopscotch and TikTok partnered on a fun Rap-Challenge asking moms across the country to create videos that capture their experiences while styling their kids. Views: 2 billion + Ads on TikTok Current Ads – Indeed Top Influencers Our entire effort is focused on making sense of complexity in brands and products. From promising startups to companies with decades of history, we create and position businesses from strategy and design to developing a complete user experience. Designing brands and products that speak to both heart & mind. – Yash Sanghvi 
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Brand Guidelines
Blogs

Brand Guidelines

FYA Media Group We are an old name in an ever-changing game of new things. Great work is our promised differentiation. Our new identity doubles down on our core that everything we do must start with emotion and end with eye-grabbing design, heartfelt stories, and mindful experiences. Profile FYA – The Agency has flourished & serves some of India’s largest companies with everything from the engaging audience, creating tech to building brands in this digital realm. Content BrandLogoTypographyColorsPrintContact Brand Identity We help companies reach their audiences not only digitally, but also emotionally. Because in order for branding to trigger powerful responses, you first have to make the audience feel something. With equal parts rational and philosophical, we conjure up creativity that leaves an impression on people. It’s how brands become friends, products find meaning, and new ideas become contagious. Our LOGO When we added ‘Group’ to our name, it was to showcase our multiple verticals & broad offerings. Today some of those verticals have grown & become their own companies, while some have failed or been internalized. LOGO Graphics Take a moment to think about how you apply spaces in the logo.Always leave the logo some space to breathe to ensure it’s visibility and impact. No graphic elements of this kind should invade in this zone. Backgrounds You should always have the option of having your logo files provided in monochrome, and with a transparent background. This way you can use different variations of your logo in the appropriate concept. However, the more places you can display your logo in its pure form the stronger your brand association will form in the mind of the viewer, and the more memorable your logo will be (repetition is key). Color Palette Our brand is underpinned with a color palette designed to be fresh, modern and distinctive. Different combinations of color can dramatically change the tone and appearance of the document so it is important to consider how they work together.Colors are one of the most important things to transfer a brand to the customer. To help achieve greater brand recognition it is important that our color palette is applied consistently. Our Aim Move forward Grow together as a team Pushing boundaries to create something unique Thank You! We are one of the best Digital Media Agencies in Mumbai providing complete internet marketing services like SEO, Social Media, PPC, SEM and much more. Get in touch with us via call or text today!
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