1. Has Love and Passion for Social media
This is the most important quality a social media manager should have. He should eat and breathe social media. But he shouldn’t only be aware of the different social media platforms he should have profound knowledge about the working of social media. You can hear it in his voice and read it in his tweets that he loves what he is doing.
2. Should be Analytical
Social media management is a lot different than being on social media. It requires a lot of analytical skills and planning skills. He should be able to analyze trends and use them. He goes behind the curtain and discovers how the show really runs. Because social media management looks a bit like this.
3. Is a very GOOD Community Manager
He needs to possess good community management skills because unless he has knowledge of community dynamics he can’t control their communication platform. He needs to be able to understand human behavior and behavior human conducts as a society. He understands how society thinks.
4. Knows how to use Social Media for a Higher Purpose
For him, social media is more than just likes, tags, and selfies. He knows how to use social media as a business tool, and create leads that will help him achieve his goals.
5. Is an Effective Strategist
The social media manager is always working on at least 2–3 campaigns at any given time, and he is supposed to produce a result on all of them. He is a good strategist that comes with various meetings, briefs and brainstorming sessions. He is needed to be able to come up with effective strategies that work.